The Italian Lounge stands as an exclusive showcase dedicated to exploring and celebrating the distinctive value of Italian design and lifestyle at CIFF Shanghai 2025. This innovative platform transcends traditional exhibition formats, creating a sophisticated dialogue between Italian excellence and Chinese market dynamics.

Conceived by Edimotion—a company specializing in international communication and marketing for the design and furniture sector—The Italian Lounge functions as a dynamic meeting point where prestigious Italian design brands, professionals, and institutions converge with key stakeholders from China's thriving market.

The initiative explores how Italian design excellence can elevate interior quality across China while fostering meaningful cross-cultural exchange that benefits both countries.

The exhibition space, masterfully crafted by Davide Pavanello Lab, centers on rich sensory experiences designed to infuse soul and experiential depth into each displayed product. This approach serves as a refreshing antidote to today's increasingly sterile design landscape, with hospitality themes taking center stage to create authentic connections between visitors and Italian craftsmanship.

The Italian Lounge showcases prestigious Italian brands presenting carefully curated product selections designed to captivate and inspire. Each piece transmits the authentic value and warmth of Italian Style while serving the hospitality and welcoming themes that define the experience. This strategic approach ensures both emotional impact and functional relevance to the Chinese market.

The project is strengthened by exceptional knowledge partners who contribute to its strategic foundation. CSIL, the world's leading market research company in the furniture sector, provides invaluable insights into international market trends and economic dynamics. GWA, a legal and fiscal consulting studio with over twenty years of experience supporting Italian companies in China, ensures proper business development and relationship building. Itonica delivers strategic solutions for optimal positioning within the Chinese market landscape and profitable relations.

The Italian Lounge represents a groundbreaking project aimed at promoting Italian companies, products, professionals, concepts, and values in China through innovative, effective, and synergistic approaches. This thoughtfully designed platform spreads the precious values of Italian Lifestyle while maintaining each participant's unique identity, creating fruitful collaborations and unlocking new business opportunities that serve everyone's interests.