Market volume and volatility

It is expected that the overall market will show a recovery trend, but the volatility between different markets is still obvious. There is the possibility of growth in retail, assembly, e-commerce and other markets, and the demand for home improvement brought by the stock housing market will occupy a more important share. Smart, elderly and other subcategories will maintain continuous growth, becoming the new growth point of CIFF Shanghai Expo 2024.

Product and market structure

The market competition is fierce, the supply exceeds the demand, and the demand for high-end furniture is growing rapidly, but the domestic production supply capacity is insufficient, and most high-end furniture still needs to be imported. Product homogeneity is serious, enterprises need to continue to innovate, introduce more attractive products in design, function, material and so on.

Channel and marketing

Channel diversification, leasing, packaging, live e-commerce and other new channels continue to make strength, become an important position for enterprises to attract customers. Dealer retail is still the dominant force, and the integration of online and offline has become a trend. Traditional terminal marketing methods such as community marketing and community blasting have been saturated, and enterprises need to find new power points to establish terminal management advantages.

Technology and application

The application of digital intelligence technologies such as intelligent technology, ergonomics, and digital design will be more extensive, bringing consumers a more convenient and intelligent home experience. For example, the integration of smart home technologies will bring more possibilities for customized furniture, such as smart storage space, smart lighting, and so on.

Capital and mergers and acquisitions

The attitude of the capital market towards the home furnishing industry is expected to improve, the performance of listed companies will improve, and there will be more new enterprises landing in the capital market. There is the possibility of leading acquisitions of promising companies, and more mergers and acquisitions are expected to occur.

If you want to learn more about the food industry, please visit the CIFF Shanghai Expo 2024 website to learn more.

Source: All enjoy rent furniture credit rental platform

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