The 54th China International Furniture Fair (Shanghai) (hereinafter referred to as "CIFF Shanghai") is not only a global top platform to showcase the innovation achievements of the home furnishing industry, but also an important event to promote international exchanges and promote the development of the industry. The exhibition specially set up a series of colorful activities for foreign guests to enhance the interaction between international friends, share culture and expand business opportunities. Get a sneak peek!

一、Night for foreign guests

Time and place of activity

When: From Sept 11 to 12, 2024, 6pm to 9.30pm each night

Location: Near the exhibition Hall

Highlights of the Event

1. Feast on food

The Foreign guest night will prepare a unique food feast for the participants. The event selects delicious cuisines from all over the world, including international cuisine and local specialties, so that participants can experience the charm of different cultures while enjoying food. This is not only taste enjoyment, but also a cultural collision and fusion.

2. Networking opportunities

The foreign guest night provides an excellent platform for participants to communicate. Here, foreign guests can have in-depth exchanges face to face and learn about each other's culture and lifestyle. Such interactions not only help enhance understanding and friendship, but also lay a solid foundation for business cooperation. Through this light-hearted communication, participants can build lasting relationships.

3. International atmosphere

Foreign guests from all over the world will be invited to participate in this event, creating a strong international atmosphere. Whether through music, dance or other entertainment, participants can feel the charm of multi-culture. This diverse atmosphere will enable foreign guests to find a sense of belonging at the exhibition and enhance their sense of participation and interaction.

二、Cross-border E-commerce Carnival

Time and place of activity

When: Sept. 11-14, 2024

Venue: Hall 6.1

Overview of Activities

With the rapid development of global economy and the vigorous rise of cross-border e-commerce, it has become an important trend for enterprises to go overseas for the development of home furnishing brands.CIFF Shanghai has set up a special zone for cross-border e-commerce, and will hold several cross-border e-commerce forum activities in Hall 6.1 to create a cross-border e-commerce carnival, so as to help home brands accelerate to go abroad and seize global market share.

Key Business Partners

CIFF Shanghai, together with China's top cross-border e-commerce platforms, logistics and warehousing companies and related service providers such as DajianYuncang, Amazon, Wayfair, TEMU and OTTO, helps export brands find all the required resources on a centralized platform, achieve efficient docking, and open up channels for brands to go abroad.

Highlights of the Event

1. Resource integration

Cross-border E-commerce Carnival will bring together many cross-border e-commerce platforms and service providers to provide comprehensive resource integration services for participating brands. Through this activity, brands can obtain one-stop logistics, warehousing, marketing and other all-round support, which greatly improves the efficiency and success rate of enterprises going abroad.

2. Efficient docking

Several forums and matchmaking sessions will be set up to provide direct communication opportunities for brands and service providers. Through face-to-face communication, brands can have an in-depth understanding of the policies and services of each platform, find the most suitable partners for them, and quickly enter the international market.

3. Industry insights

During the event, experts and leading companies in the field of cross-border e-commerce will share their successful experiences and industry insights. Through these sharing, participants can learn about the latest market trends and development opportunities, providing strong support for their overseas strategy.

三、Crossing Boundaries · Innovation Symbiosis -- 2024 China Home Overseas Strategy Summit

Time and place of activity

Time: 13:30-16:30 PM, September 11, 2024

Venue: Hall 7.2 Forum Area

Background of the Event

In 2024, home overseas and cross-border e-commerce will become the annual keywords of the industry. In the tide of globalization, Chinese home furnishing enterprises are facing unprecedented development opportunities, but also facing fierce international competition. With the continuous opening of the international market and the increasing diversification of consumer demand, Chinese household enterprises must seek new growth points in innovation and reform.

Overview of Activities

The summit is positioned at a high standard, bringing together leaders in the home industry, innovation pioneers and authoritative voices from academia. Through in-depth dialogue and exchanges, we will jointly explore the innovative thinking and strategic layout of Chinese household enterprises in the global market, so as to achieve leapfrog development and breakthrough.

四、Forum activities

New quality to go to sea, Home to move the world -- we live to go to sea the whole platform strategy

Time: 13:30-16:30 PM, September 11, 2024

Venue: Hall 6.1 Forum Area

Invited platforms: Amazon, Wayfair, TEMU, OTTO, etc

This forum will provide comprehensive and in-depth strategy guidance for the industry. We will invite leaders and experts from Amazon, Wayfair, TEMU, OTTO and other platforms to share their experiences and insights to help our industry better understand the global market, seize opportunities and meet challenges.

Highlights of the Event

1. High-level dialogue

The summit will bring together leading figures and innovation pioneers in the home industry to share their successful experience and strategic thinking in the global market through high-level dialogue and exchange. This high-level exchange helps participants broaden their horizons and find their own development path.

2. Forward-looking themes

The forum will conduct in-depth discussions on forward-looking topics such as home furnishing going overseas and cross-border e-commerce. Participants can learn about the latest industry trends and market trends, master cutting-edge technologies and innovative ideas, and provide strong support for the international development of enterprises.

3. Sharing practical experience

The event will invite leaders and experts of cross-border e-commerce platforms to share their practical experience, helping participants to deeply understand the characteristics and needs of different markets and formulate more accurate strategies for going overseas. This sharing of practical experience will provide important support for enterprises to win competitive advantages in the international market.

The 54th China International Furniture Fair (Shanghai) is not only an important platform to showcase the latest achievements of the home furnishing industry, but also an excellent opportunity to promote international exchanges and business cooperation. Colorful activities for foreign guests will provide a wide range of communication opportunities and cooperation platforms for participants to promote the international development of the home furnishing industry.

CIFF Shanghai attaches great importance to building international influence and looks forward to the participation of more professionals from the global home furnishing industry to provide strong support for the innovation and development of Chinese home furnishing enterprises in the global market. Looking forward to your arrival, bringing new vitality and opportunities for the development of the global home furnishing industry.