With the pandemic gradually being brought under control across the globe, the return of tourism has emerged as one of the catalysts for the outbreak of the outdoor furniture market. Popular travel countries in the Asia Pacific region will lead the incremental growth in the global outdoor furniture market over the next five years, especially for commercial use. The global outdoor furniture market size was valued at approximately USD 2,028 million in 2021 and is expected to continuously grow at a CAGR of 2.79% until 2027. Despite the prospect of the commercial market, the outdoor furniture for residential users still occupies a major market share, which has attracted the attention of many consumers at the Shanghai Furniture Expo due to its both decorative and practical nature.

Buying habits and preferences of global consumers

According to the age group of consumers, the buying habits of outdoor furniture also vary. In the US, consumers aged 18 to 29 are more likely to buy outdoor furniture online, while those aged 30 to 49 are more focused on the overall quality of the product. This provides a reference for merchants to position their products. In order to attract different consumer groups, merchants can adopt a combination pricing strategy, including products with high cost performance as drainage products and products with excellent quality to attract customers and enhance brand reputation.

Product development trends for summer outdoor furniture

In terms of product development, retro design elements such as metal hollowedness, rattan texture and wicker weave are gradually returning, which not only give the product a retro color, but also add a modern feel and texture. Especially in warm climate areas, light and breathable, durable and easy to maintain wicker furniture is very popular.

In addition, the sales performance of textile outdoor furniture is also very eye-catching in the summer. As textile furniture is cost-effective, comfortable, durable, and resistant to abrasion, it has its peak sales in summer, and wooden outdoor furniture market share is expected to rise to 6.5% by 2027.

E-commerce platform performance and operation suggestions

On Amazon's U.S. site, searches for outdoor furniture peak between March and July each year, with May especially the month. To maximize sales during peak traffic periods, sellers should focus on optimizing listing data, such as headlines, reviews, master charts, and prices. In the terrace sofa category, for example, Chinese sellers dominate the BSR list, especially in rattan sofa sales accounted for a large proportion.

Data from eBay's US site show that rattan outdoor sofa has attracted high attention, which also reflects consumers' preference for this material. Rattan sofa IS not only reasonable in price, but also environmentally friendly and durable, which caters to the demand of consumers for environmentally friendly furniture.

In short, the global outdoor furniture market will usher in important development opportunities in the next five years. Whether through e-commerce platforms or independent sites, merchants can gain rich returns in this market through precise market positioning and flexible operation strategies.

If you want to learn more about the food industry, please visit the Shanghai Furniture Expo website to learn more.

Source: Fengqing Network Technology

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