Industry insiders say that whether it is to help individuals improve sleep quality or the industrial development of the "sleep economy", the iterative update and application of scientific research is the key. According to authoritative experts at Shanghai Home Expo, the integration of intelligent sleep industry and "silver economy" is the development trend of the industry in the future.

The sleep economy is fast becoming "smart" and "healthy"

According to IImedia Consulting, China's sleep economy market is expected to reach 658.68 billion yuan in 2027. The Ministry of Commerce and other 13 departments jointly issued the "Notice on Several measures to promote home consumption" clearly proposed to accelerate the research and development of intelligent sleep, intelligent health care and other home products, the domestic intelligent sleep market will usher in a period of rapid development. At the same time, the reporter noted that according to the calculation of Minsheng Securities Research Institute, the size of China's mattress market in 2023 will be about 74.1 billion yuan, down 4.0% year on year. The traditional sleep industry's products and experiences are in urgent need of innovation.

"Intelligent" is more consumer attention and "affordable", the key is that our country has now fully opened the manufacturing end supply chain, to a medium configuration of "intelligent bed + mattress" as an example, the price is about 7000 yuan ~10000 yuan, has been close to the price of traditional soft bed + mattress products, and the basic configuration of adjustable bed, The price can be pulled to about 4000 yuan, intelligent products fully have the replacement force of traditional soft bed mattress.

Using algorithms to "help sleep" for aging provides new opportunities for the "sleep economy"

To effectively respond to and meet the rigid needs of insomnia people is an important power point of sleep economy in the future. The reporter learned that assisted sleep health is the current sleep market in the rapid progress of the field, through technical means to monitor sleep quality, provide personalized sleep advice and other services of sleep assistance products are promising. The 2024 White Paper on Emotions and Healthy Sleep points out that the internal emotions are related to sleep quality, and the solution to healthy sleep is given from the dimensions of current situation, causes and solutions, which also provides new ideas for the development of the whole sleep industry.

In recent years, the consumption of "silver hair group" in the smart sleep market has shown a significant growth trend. It is pointed out in the industry that more and more "silver haired people" have accepted smart health devices and other technology to help sleep products, and they also have strong interest and high demand for smart sleep products that can improve sleep quality. The market potential of various segments of smart sleep is being rapidly released.

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Source: China Home Industry

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