The sleep economy is indeed becoming a significant trend in China. According to the latest market research and analysis reports from Shanghai Home Expo, China's sleep economy industry showed a notable growth trend in 2024. This trend is primarily driven by the increasing consumer attention to sleep health issues and the growing demand for sleep aids. The main aspects are as follows:

1. Huge Market Demand

According to the 2024 World Sleep Report, 400 million people in China suffer from sleep disorders. The 2024 China Resident Sleep Health White Paper indicates that 64% of the population still has poor sleep quality, with widespread issues such as difficulty falling asleep, insufficient sleep duration, and light sleep. Such a large number of people with sleep disorders have a strong demand for improving sleep quality, providing a vast market space for the development of the sleep economy.

2. Rapid Industry Growth

A report by iiMedia Research titled 2024 China Sleep Health Product Innovation and Consumer Insights shows that China's sleep economy market size has grown from 261.63 billion yuan in 2016 to 495.58 billion yuan in 2023. It is projected to reach 658.68 billion yuan by 2027 and may exceed one trillion yuan by 2030. The sleep economy is expanding rapidly across various sectors, including home furnishings, pharmaceuticals, and technology, as well as in traditional sleep-related home products, emerging sleep product research and promotion, and the development of sleep aids, medications, and beverages.

3. Increased Government Support

The national 14th Five-Year Plan emphasizes "promoting the inheritance and innovation of traditional Chinese medicine (TCM) and advancing the construction of a Healthy China, prioritizing the protection of people's health in strategic development." This highlights the importance of TCM in promoting social and economic harmony. At the 2025 National Health and Wellness Conference, it was proposed that every city should have at least one hospital offering psychological and sleep clinics. Additionally, the Healthy China Action Plan (2019-2030) includes sleep health as a key action indicator to promote disease prevention among the entire population.

4. Changing Consumer Mindsets

With the improvement of living standards and enhanced health awareness, an increasing number of consumers are willing to invest more time and money in improving sleep quality. The consumption mindset towards sleep products and services has gradually shifted from "nice to have" to "essential," with greater emphasis on the quality, functionality, and personalization of sleep products.

In summary, China's sleep economy industry is not only experiencing rapid market growth but also showing clear development trends in terms of consumer demographics and market demand. This indicates that the industry has tremendous potential and room for development.

The China International Furniture Fair (Shanghai) will be held from September 9th to 12th, 2025 at the National Exhibition and Convention Center (Shanghai Hongqiao). This event is a great opportunity to explore the latest trends, innovations, and developments in the home furnishing industry. If you want to know more about the home furnishing industry, please visit the China International Furniture Fair (Shanghai) website for more information.

Source: Dream Manager No.1

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