In today's fast-paced modern life, people are increasingly seeking comfort and convenience in their home environments. Shanghai International Home Expo notes that "slack life" home furnishings have become a new buzzword, with lazy sofas gaining immense popularity once again due to their unique appeal.

The Resurgence of Lazy Sofas

Recently, a lazy sofa named Olivia Magic Go has garnered significant attention on TikTok. Within just seven days, it achieved a GMV of $200,000, with total sales reaching millions of dollars. This sofa, known for its high elasticity and memory foam features, is made from flannel fabric and is machine-washable and detachable. Its comfortable and minimalist design has won the hearts of numerous consumers.

As the pace of life accelerates, people are eager for more convenience and comfort in their leisure lives. This trend is evident on TikTok, where keywords such as home life, comfort, and cozy home are seeing increasing search volumes, with related videos garnering over a million views. Lazy sofas, as products of a leisurely lifestyle, combine practicality and comfort, making them a favorite among many young people.

The Evolution of Lazy Sofas

The origin of lazy sofas can be traced back to the 1960s with Zanotta's bean bag sofa, Sacco. During a time of global upheaval and change, young people were seeking freedom and breaking free from traditional constraints. Three young designers introduced the concept that "a chair should adapt to the human body." In 1968, Sacco was officially launched. Filled with highly durable polystyrene beads, it was lightweight, portable, and could conform to any body shape, revolutionizing the traditional image of sofas and becoming a milestone in design history.

Plufl, the "Human Doghouse": Before Olivia Magic Go, Plufl had already achieved success with a similar product concept. Inspired by doghouses, two college students founded Plufl. By posting prototype videos on TikTok and participating in a startup reality show, they quickly gained brand recognition, raising nearly $300,000 in 24 hours and almost $400,000 in a month.

LoveSac: At the end of the 20th century, LoveSac started with a bean bag-like lazy sofa and has since grown into one of the top 30 furniture brands in the United States. In the 2022 fiscal year, its annual revenue increased by 30% to $651.5 million. LoveSac focuses on technological innovation, integrating tech features into its products, such as built-in wireless charging points and 4D surround sound, winning many loyal customers.

The Development of Lazy Sofas in China

LUCKYSAC, a brand under Shangdu Home, is one of the earliest Chinese brands to enter the lazy sofa market. In 2008, its founder, Zheng Qingyang, met with LoveSac and began an export business. In 2014, he shifted focus to the domestic e-commerce market and was awarded the title of a "Chinese Iconic Lazy Sofa Brand" in 2018. LUCKYSAC positions itself in the mid-to-high price range with high-quality products, offering colorful fabrics and pioneering the use of EPP particles in the industry. It has also enhanced its brand influence through IP collaborations and has expanded into several niche markets.

During the Paris Olympics, a blue lazy sofa from Tongxiang's RuiLi Home Textiles became a sensation in the Olympic Village. RuiLi Home Textiles, with its robust technology and quality, seized the opportunity of an Olympic order. The fabric of the lazy sofa met the British BS5852 standard, one of the highest international standards, with a focus on waterproofing and fire resistance. It also used recyclable sponge scraps as filling, achieving environmental sustainability. After reaping the benefits of the Olympic exposure, RuiLi Home Textiles continued to refine its technology and optimize quality processes, preparing for future opportunities.

From the bean bag chairs of the 1960s to today's lazy sofas, the essence remains the pursuit of freedom and comfort. The demand for a "sluggish" lifestyle among Generation Z is growing, presenting more market opportunities for the lazy sofa industry. If Chinese companies can identify consumer needs and leverage their strengths, they will have more chances to break into the international market.

The China International Furniture Fair (Shanghai) will be held from September 9th to 12th, 2025 at the National Exhibition and Convention Center (Shanghai Hongqiao). This event is a great opportunity to explore the latest trends, innovations, and developments in the home furnishing industry. If you want to know more about the home furnishing industry, please visit the China International Furniture Fair (Shanghai) website for more information.

Source: Trade Reading

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