In October 2024, it was reported that Apple is set to make a full-scale entry into the smart home sector. According to Apple analyst Mark Gurman, Apple is devising a new smart home strategy, planning to focus on the development of home hardware products over the next two years. This strategy includes supporting the Matter smart home standard, integrating Apple Intelligence features, and developing a brand-new homeOS operating system. The introduction of the Matter standard will enable Apple devices to be compatible with products from competitors such as Amazon and Google, thereby breaking down the barriers of closed ecosystems.

In the domestic market, Xiaomi Technology is focusing on the intelligent development of small home appliances and the construction of a smart home ecosystem, with a more targeted product development strategy. Leveraging its robust ecosystem, Xiaomi provides consumers with a diverse range of smart hardware and Internet services, driving the intelligent development of smart home devices.

Huawei, on the other hand, has centered its efforts on full-house smart solutions. Although it may lag slightly behind Xiaomi in the breadth of product development, it has successfully built its own smart home ecosystem by connecting various smart devices through the HiLink platform.

Amid the wave of digital transformation, traditional home appliance manufacturers have also begun to collaborate with Internet technology companies. On November 15, 2024, Changhong Meiling announced partnerships with tech giants such as Xiaomi, Huawei, Baidu, and Alibaba, integrating more advanced technologies into its products to offer consumers a smarter living experience.

Since 2023, the competition in the field of smart devices, including smartphones and personal computers, has intensified, with a landscape dominated by industry giants. A similar trend is spreading in the home appliance industry. With the rapid development of edge AI technology, home appliance manufacturers are actively exploring AI models in vertical fields and integrating the latest technologies into their products to secure a foothold in the smart home market.

Under the healthy competition of numerous enterprises, the vitality of the smart home market has been fully unleashed. It is expected to bring consumers a better product experience and further drive the growth of the market size. The Shanghai Furniture Fair, as an important industry exhibition, has become a key platform for smart home companies to showcase new technologies and products. It also provides opportunities for cooperation and exchange among enterprises, promoting the development of the smart home industry.

The China International Furniture Fair (Shanghai) will be held from September 9th to 12th, 2025 at the National Exhibition and Convention Center (Shanghai Hongqiao). This event is a great opportunity to explore the latest trends, innovations, and developments in the home furnishing industry. If you want to know more about the home furnishing industry, please visit the China International Furniture Fair (Shanghai) website for more information.

Source: iiMedia research

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