According to Google Trends data, the term "Outdoor garden" has had a global search popularity of 50-100 in the past 30 days. Among them, the United Kingdom, Ireland, Australia, Canada, and the United States are the main searchers.

Shanghai Home Furnishing Expo got information that Under the popularity of this search, "Outdoor Sofa" has skyrocketed by 120%, "Lattice trellises" has skyrocketed by 100%, and related topics such as potted benches, outdoor heavy-duty standing garden pots, and garden furniture series have continued to soar in popularity.

According to Statista data, the global horticultural market value exceeded the $100 billion mark in 2020, with a value of approximately $104 billion. It is expected that the market size will reach $130 billion by 2024, and the global horticultural equipment and supplies market will steadily grow.

According to LinkedIn data, the global market size for lawn and garden consumables was $19.383 billion in 2021, and is expected to expand at a compound annual growth rate of 5.45% during the forecast period, reaching $26.648 billion by 2027.

From a regional perspective, North American countries such as the United States, Canada, and Mexico; European countries such as Germany, the United Kingdom, France, Italy, and Russia; Asia Pacific regions such as China, Japan, South Korea, Indonesia, and the Philippines; Some countries in South America, the Middle East, and Africa are important participants in this market.

Shanghai Home Furnishing Expo got information that With the continuous changes in consumer aesthetics, many families no longer blindly purchase flowers and plants for cultivation in horticulture, but plan to customize garden and horticultural themes according to their favorite styles.

If climbing plants are added, specific shaped flower racks, outdoor decorative ornaments, different colored light strings or flowers and plants can be used to create different garden styles.

According to a report by Thespatio company, Dark Gothic Gardens, Science Fiction Gardens, Minimalist Gardens, and New Chinese Gardens are all popular gardening themes among overseas users.

According to gardenpals data, in 2021, the U.S. National Horticultural Association's horticultural statistics on the United States show that the COVID-19 has spawned 18.3 million new gardeners, the millennial customer group of the U.S. and Canadian horticultural centers has increased by 65%, and the generation Z group has increased by 44%.

In the stereotype, planting vegetables and flowers is a way to pass the time during the retirement period of the elderly. However, with the change in consumer attitudes, overseas gardening is no longer just an activity for the elderly, and the consumer group of garden gardening is becoming younger and younger. So, what products will this group of young garden enthusiasts drive growth?

According to eBay data, starting from the end of February, the sales of horticultural home furnishings have skyrocketed since March. Outdoor furniture suitable for courtyard decoration is expected to reach its peak from May to June, and hot sales will continue until the end of the third quarter.

Among them, furniture products such as outdoor sofas, garden carpets, pillows, terrace chairs, outdoor pavilions, garden swings, and outdoor dining tables have seen significant sales growth. As the weather gets hotter, outdoor sunshades, screens, and mosquito repellent umbrellas will also become popular courtyard home items in tropical and subtropical regions.

As mentioned earlier, consumers are increasingly valuing the theme and style of gardens, and fashionable garden decoration will become an important product for creating diverse themes.

For example: light strings with different shapes and colors, insect models such as butterflies and bees, ceramic tabletop decorations, fences, flower racks, bird nests, feeders, etc.

Shanghai Home Furnishing Expo got information that Sellers can also launch garden decoration sets with different theme series. With the help of AR, AI and other technologies, users can upload garden pictures, intelligently recommend garden styles, meet diverse user needs, and increase sales and repurchase rates.

Article source: Xiyunda

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