Shanghai Furniture Expo| How to maximize profit of outdoor furniture
125% growth in search volume leads to new
opportunities
With the continuous improvement of living
standards, more and more people are willing to invest their time and energy in
home gardening. Especially in Europe and the United States, people spend more
time and energy on Home gardening, which promotes the rapid development of the
Home & Garden industry, especially the demand for outdoor homes is
frequently peak.
According to the latest data of Google, the
search volume of home category will begin to climb in March every year, and
will reach a peak in May, and according to the data of the past two years, the
overall search volume of outdoor home has increased by 125%, and in the Shanghai Furniture Expo, the growth of outdoor home
category is still in the leading position. The average growth trend of some
categories is far greater than that of the entire outdoor home industry.
Home &Garden Industry summer
selection guide
For people in Europe and the United States,
after a long cold winter, the arrival of spring heralds the beginning of more
outdoor activities, such as BBQ in their own garden, and some outdoor parties,
so a series of outdoor home related searches began to appear in March every
year.
1. Detailed requirements of outdoor
furniture users
Outdoor furniture refers to some tables and
chairs placed in the garden, these tables and chairs are usually used in the
garden for rest, as well as small gatherings with friends. Outdoor furniture is
a large item, overseas buyers are more concerned about the material of the
product.
According to the user data analysis of the Shanghai Furniture Expo, we can understand that about
59.5% of overseas users are more inclined to use wicker rattan chairs in the
summer, which are more in line with the needs of comfortable and breathable
summer. Followed by 17.3% of users searching for tables and chairs made of teak
(a hard wood), this wood is different from the wood we usually talk about, this
kind of wood is more waterproof and sunscreen to a certain extent, and more to
meet the needs of long-term outdoor placement.
2. Outdoor
lighting category explosive product suggestions
First of all, according to the Google
keyword search volume, the fastest growing search volume is Colorize Lights, an
outdoor decorative light with various colors used to decorate the grass, with a
growth rate of 31%, followed by Brightright Lights. Then there's the Firework
Light Bulb, which has seen a huge increase in searches for garden and lawn
decorations.
3. Searches for garden and house repair
household gadgets continue to rise year after year
In addition, garden, outdoor, and home
repair tools saw a 47 percent year-over-year increase and are expected to
surpass last year's peak in searches this summer.
Home gadgets are categorized by user, with
the search volume mainly focused on: measuring tools, home gardening tools,
painting tools and wallpaper tools. Some of the fastest growing searches are
for measuring tools such as Multipurpose Measure Level, Outside temperature,
etc. There are also tools for repairing or gardening such as Caliper, Laser
Level, Barometer, Cultivator, Hand Trowel and so on.
How to maximize the profit of China's
outdoor household categories?
The premise of maximizing profit is to
ensure the growth of sales, and to achieve this goal, we must maximize the
optimization of sales volume, price, and even the cost of the product, so as to
bring the maximum profit growth. In recent years, with the intensification of
competition in the domestic market and the upgrading of consumption structure,
more and more Chinese sellers have begun to look to overseas markets to seek
new business opportunities and growth points. As a bridge connecting domestic
and foreign markets, cross-border e-commerce provides an excellent business
transformation and profit maximization opportunity for China's outdoor
furniture category.
If you want to learn more about the food
industry, please visit the Shanghai Furniture Expo website
to learn more.
Source: WAYLI Cross Border
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