125% growth in search volume leads to new opportunities

 

With the continuous improvement of living standards, more and more people are willing to invest their time and energy in home gardening. Especially in Europe and the United States, people spend more time and energy on Home gardening, which promotes the rapid development of the Home & Garden industry, especially the demand for outdoor homes is frequently peak.

 

According to the latest data of Google, the search volume of home category will begin to climb in March every year, and will reach a peak in May, and according to the data of the past two years, the overall search volume of outdoor home has increased by 125%, and in the Shanghai Furniture Expo, the growth of outdoor home category is still in the leading position. The average growth trend of some categories is far greater than that of the entire outdoor home industry.

Home &Garden Industry summer selection guide

 

For people in Europe and the United States, after a long cold winter, the arrival of spring heralds the beginning of more outdoor activities, such as BBQ in their own garden, and some outdoor parties, so a series of outdoor home related searches began to appear in March every year.

 

1. Detailed requirements of outdoor furniture users

 

Outdoor furniture refers to some tables and chairs placed in the garden, these tables and chairs are usually used in the garden for rest, as well as small gatherings with friends. Outdoor furniture is a large item, overseas buyers are more concerned about the material of the product.

 

According to the user data analysis of the Shanghai Furniture Expo, we can understand that about 59.5% of overseas users are more inclined to use wicker rattan chairs in the summer, which are more in line with the needs of comfortable and breathable summer. Followed by 17.3% of users searching for tables and chairs made of teak (a hard wood), this wood is different from the wood we usually talk about, this kind of wood is more waterproof and sunscreen to a certain extent, and more to meet the needs of long-term outdoor placement.

2. Outdoor lighting category explosive product suggestions

First of all, according to the Google keyword search volume, the fastest growing search volume is Colorize Lights, an outdoor decorative light with various colors used to decorate the grass, with a growth rate of 31%, followed by Brightright Lights. Then there's the Firework Light Bulb, which has seen a huge increase in searches for garden and lawn decorations.

3. Searches for garden and house repair household gadgets continue to rise year after year

 

In addition, garden, outdoor, and home repair tools saw a 47 percent year-over-year increase and are expected to surpass last year's peak in searches this summer.

 

Home gadgets are categorized by user, with the search volume mainly focused on: measuring tools, home gardening tools, painting tools and wallpaper tools. Some of the fastest growing searches are for measuring tools such as Multipurpose Measure Level, Outside temperature, etc. There are also tools for repairing or gardening such as Caliper, Laser Level, Barometer, Cultivator, Hand Trowel and so on.

How to maximize the profit of China's outdoor household categories?

 

The premise of maximizing profit is to ensure the growth of sales, and to achieve this goal, we must maximize the optimization of sales volume, price, and even the cost of the product, so as to bring the maximum profit growth. In recent years, with the intensification of competition in the domestic market and the upgrading of consumption structure, more and more Chinese sellers have begun to look to overseas markets to seek new business opportunities and growth points. As a bridge connecting domestic and foreign markets, cross-border e-commerce provides an excellent business transformation and profit maximization opportunity for China's outdoor furniture category.

 

If you want to learn more about the food industry, please visit the Shanghai Furniture Expo website to learn more.

 

 

Source: WAYLI Cross Border

If there is infringement, please contact delete.