From September 11 to 14, Shanghai Home Furnishing Expo will be grand opening in Shanghai Hongqiao National Convention and Exhibition Center. Exhibition Hall 4.1&5.1 "Design Eden · Contemporary Design Trade Fair" (hereinafter referred to as: Design Eden)，with the theme of unlimited life, it brings together 40 design brands with an exhibition scale of more than 50,000 square meters, presenting a high-specification and high-aesthetic design feast for everyone in an all-round way.

This fall, "Designing Gravitational Field" will appear at Booth Number C08 in Hall 4.1, interpreting the theme of unlimited life, and will be with you in Hongqiao, Shanghai!

The "Design Gravitational Field" special exhibition as a piece of the puzzle of the Shanghai Home Furnishing Expo Design Source and contemporary design business exhibition, under the theme of "Gravity," this exhibition brings together outstanding designers and design brands from across the country. Through the exploration of design concepts and the display of practical works by the co-curators, the exhibition leverages the "Law of Attraction" to gather design forces from various fields and styles, creating a gravitational field filled with creativity and commercial connections. With the unique perspectives and rich experiences of the designers, the exhibition showcases the limitless possibilities that arise from the collision of cutting-edge design and new productive forces.

Gathering home "Design Gravity", "Design Gravitational Field" special exhibition will show the discussion and practice of a new generation of design concepts, build the best stage for designers and brands on the spot, and show the world a unique understanding of human settlement space.

The whole industry is talking about the importance of design, whether it is international or domestic exhibitions are known to design as the core, but the fact is that with the economic downturn of the past two years, the furniture design of industry enterprises is not only rarely breakthrough, but there is a tendency to imitate and copy. In the eyes of designers, the current development of furniture design and the protection of intellectual property rights there is a retrogressive trend, and the number of furniture designers who focus on serious design is also decreasing.

At the same time, many consumers pursue ephemeral fashion trends rather than personal exploration of design aesthetics. In order to seize the attention of consumers, the upstream and downstream of the industrial chain choose identical products, which seriously hinders the development of design innovation.

The five curators of "Designing Gravitational Fields" look at industry trends and propose new ideas for contemporary home design. They believe that to break through this dilemma, we need to fundamentally change the aesthetic concept of consumers. More different voices should be issued within the industry to help consumers break through the "information cocoon", present more diverse choices, and let everyone see the infinite possibilities of design. At the same time, consumers should be encouraged to choose home decoration according to their own living habits and personal preferences, and cultivate an independent aesthetic vision. Only by cultivating the public's independent and independent aesthetic orientation can we pave the way for innovative design and promote the breakthrough development of the entire home design industry.

Li Xuelian

Head of Fashion Home Research Institute, Zhejiang Sci-tech University/ Associate professor/Master supervisor/co-founder of Wellife design studio/Secretary General of Hangzhou Furniture Chamber of Commerce/Chief curator of "Design Star" special exhibition of CIFF Guangzhou Home Expo

Focusing on the integration of industry and education, he has presided over 3 provincial key projects and 4 provincial projects; He has published more than 30 papers in core journals, 4 of which are included in SCI. Obtained more than 100 utility model patents; He has won many design awards and instructor awards, such as IF Design Award in Germany and DIA Intelligent Manufacturing Design Award in China.

Wang Shichao

Wellife design studio Design Manager/Creative Mentor of School of Art and Design, Zhejiang University of Science and Technology/Art Director of Qijian Brand/Curator of CIFF Guangzhou Home Fair "Design Star" special exhibition

Provide product development and design for many domestic and foreign furniture brands. He has won the German IF Design Award, DIA China Intelligent Design Award, Gold Award for Best Design Holder, Gold Award for Designer of the Year, Italy A'Design and other design awards; His works were invited to participate in SaloneSatellite Milan Satellite Exhibition, China Design Exhibition, Design Shanghai and other international exhibitions; His masterpiece is in the permanent collection of Mode-Museum, Italy.

Feng Jie

Founder of OHAPPENING Brand Strategy Consulting Company/Visiting lecturer of Tsinghua University/Visiting lecturer of Zhejiang University of Science and Technology/architect/curator/cultural real estate investor

Born as an architect and engaged in furniture industry for more than 10 years, he is now the founder of OHAPPENING Brand Strategy Consulting Company, providing many brand strategy/consulting services for furniture and home furnishing industry enterprises.

Yang Mingbin

WELL AP US health building assessment consultant/ Founder & Chief Design Director of HONIDEA/GUOCIO ART HOME CDO Chief Design Officer

He graduated from Guangzhou Academy of Fine Arts with a bachelor's degree in Environmental design.Later, he received a Master's degree in Contemporary Spatial Design Studies from the Faculty of Fine Arts of the University of Barcelona.The designer with poetic heart pursues the contemporary space life philosophy of "natural aesthetics" and is particularly sensitive to the shape proportion and material texture.

Liu Yi

PhD student in design, Tsinghua Academy of Fine Arts,graduated from Guangzhou Academy of Fine Arts and North Carolina State University respectively, she has won more than 30 design awards at home and abroad, and now focuses on furniture and household product design, hoping to take furniture product design as a starting point, to deeply explore the possibility of contemporary life, and find the best projection of art and technology in life.

Wellife Design Studio was founded in 2017, formerly known as Furniture Design Center of Zhejiang Sci-Tech University. The team is committed to furniture design, brand planning, exhibition planning, visual design and other services, with 2 national invention patents, 13 utility model patents, in 2022 was rated as a national high-tech enterprise.

This design institution, composed of professional teachers, designers, graduate students and undergraduates, has been integrating and innovating commercial design and college majors by going deep into the industry since 2008. Designers are good at combining unique innovative thinking with commercial design, exploring new design dimensions with international standards and systematic thinking, and exploring aesthetic, cultural and philosophical values in design. Achieve a good life for customers (Wellife). The studio has designed more than 300 SKU designs for different furniture categories, and provides design and research services for well-known brands such as "Orientcasa", "TROOOOM", "Chahui", "OULU", "KUKA", "MASTOTO", "Beite" and "GEVANCO". Planning the first office commercial designers' LINKING Design Star special exhibition.

The team won the German IF Design Award, Italy A'Design Award, DIA China Intelligent Design Award, GOtrend Best Seat gold Medal, GOtrend Best Service Case gold Medal GOtrend Designer/Team of the Year and other design awards; His works were invited to participate in SaloneSatellite Milan Satellite Exhibition, China Design Exhibition and other international exhibitions; His masterpiece is in the permanent collection of Mode-Museum, Italy.

Hebei Qiran Home is a collection of research and development, design, production, sales and service in one of the comprehensive furniture enterprises. The company's main products are mainly glass furniture, the selection of the best domestic glass original, Jinjing five-wire ultra-white glass as the processing base material, the use of the United States PPG technology and authorization, light transmission rate of more than 95%, is the best choice for art glass processing, high-end commercial exhibition and museum glass.

This exhibition "Glass Story" will bring this unique glass cube display case, which is not only an art in the space, but also an ideal choice for collecting and displaying cherished items. Made of clear glass, this display case is designed with simplicity and elegance to perfectly blend into any interior environment.

Every detail has been carefully crafted, and stained glass blocks are cleverly embedded inside the cube. The passion of red, the serenity of blue, and the vitality of yellow jump through the transparent glass, adding a touch of vivid color to the space. Natural light pours in through the Windows and interacts with the stained glass blocks in the display cases, creating a warm and dreamy atmosphere.

In addition, this glass cabinet is not only beautiful, but also very practical. Whether used to display a personal collection, artwork or ornaments, it can be presented in the most elegant way.

Crinoid marble has been deeply engaged in the stone industry for 30 years, and has the "Crinoid" brand. The company is an integrated modern enterprise with a series of services including mine development at home and abroad, global high-end luxury stone procurement, luxury stone furniture research and development and sales. Crinoid headquarters in Hangzhou, with 6000 square luxury stone furniture exhibition hall and Hangzhou supporting factory, Fujian 10000 square stone processing plant and Yunfu and other processing and storage bases.

Crinoid mainly promoted Bvlgari and Fendi green stone in this exhibition. The texture of natural marble is unique and charming. The new series "Cirrus Collection" advocates the use of natural marble as the main material of furniture, in order to highlight the beauty and artistic properties of natural stone. At the same time, combined with the unique cultural charm of China, we hope to better improve people's quality of life and artistic feelings, and integrate natural marble into people's home life. Sitting to see the cloud is a state of mind, but also a relaxed state of life, crinoids expect through tiles, tree stumps, Taihu stone and other regional elements to create a close to nature, relaxed living atmosphere.

"Skyline table" takes the sunset scenery of the city skyline as the origin of the creation, uses the combination of dark and light colors to create a sense of light, and uses a rounded shape to bring people together. The designer hopes to use a big table in the space to let people in the city sit down, calm down, meditate and communicate.

The whole table is made of walnut wood and oak wood in both shades and shades to create a delicate line detail throughout the entire product, and the overall table also gives a balanced and peaceful feeling in proportion. The moderate scale and modern appearance design also make it a variety of uses, which can be used in a variety of situations, such as a dining table or a work table.

Guoframe is an independent product designer and a cooperative product designer of Beijing Design Studio. She is committed to integrating the essence of traditional culture with contemporary culture and exploring the design with Chinese cultural spirit. I graduated from Central Academy of Fine Arts in 2015, majoring in furniture design, and have been engaged in original furniture design for 9 years. The representative works are "Winding Path and Wind" series, "Stone stacking" series, "Stone Sorting" series, "Your Highness" series and so on.

Huang Pao Hsien, Artist in residence of Taiyi Corporation, China and Taiwan,he is good at cross-cultural and multi-media creativity, and integrates design, literature, science and other thinking to promote the contemporary renewal of tradition. He is a visiting assistant professor at the Department of Craft Design, Taiwan University of the Arts, a visiting researcher at Tokyo University of the Arts, a visiting associate professor at the Department of Fashion and Modeling, Taichung Mingdao University, a visiting professor at the School of Fine Arts, Fujian Normal University, a visiting professor at the School of Art, Fuzhou University, a visiting professor at the School of Lacquer Art, Fujian Minjiang University, and a visiting associate professor at the Department of Product Design, Fujian Institute of Engineering.

Zhai Weiming,Doctor of Design, Taiwan University of Science and Technology,PhD student in psychology, Taiwan University,China Service Design Ten Outstanding Young people nominated (ranked first),the 14th, 15th and 18th Guanghua Longteng Award of Chinese Design Industry Young 100 List (National Science and Technology Award No. 0223),member of key Talent pool for cultural Industry entrepreneurship and Creativity, Ministry of Culture;Director of Asian Youth Art Design Alliance; Member of the French Creative Design Committee; Member of IDSA Industrial Design Association of America, Member of Architectural Society of China; Member of Chinese Society of Interior Designers; Shenzhen decoration industry ten young designers; Member of Design Committee of Guangdong Furniture Association. He has won more than 100 international design awards such as German Red Dot Award, German IF, American IDEA, Italian A 'Design Award, American IDA, EPDA, French DNA, Asia-Pacific IAI, and Taiwan Golden Point.

SEEWELL International, driven by the Eastern aesthetic IP, innovates traditional craftsmanship with modern ideas, and is determined to jointly explore the new possibilities of the aesthetic existence of science and technology, art and design, and reshape the contemporary Oriental aesthetic lifestyle. The business covers contemporary art, Oriental aesthetics, fashion design, art media and other cultural fields. Combined with the rich resources of Phoenix Art, through the overall plan of "Art Museum + Oriental traditional culture + art media + art cross-field cooperation", the company transforms traditional Oriental culture into modern lifestyle on one end, and explores cross-field practice of art on the other end. It is committed to building a "global modern and contemporary art resource integration platform".

In this exhibition, SEEWELL International will bring the Huizong lacquer tea tray launched by Qiaoxuan Creation, extending the pursuit of the beauty of real life through the interface of tea aesthetics. The horsehead wall element of Hui-style architecture is the inspiration for its design. "Small bridge, flowing water, Taoyuan house, white walls, black tiles, horse head wall" This is the most vivid description of Hui architecture. As a symbol of Hui architecture, its abstract shape design similar to horse head gives people infinite reverie, describing a beautiful freehand landscape painting for people. Not magnificent, just quiet Zhiyuan.

Wuyi University, located in Jiangmen, Guangdong Province, is a famous university in the hometown of overseas Chinese. Based in Jiangmen and facing the Greater Bay Area, the School of Art and Design carries out the cross-integration of engineering, liberal arts and design disciplines. Furniture design direction has a design center, furniture culture heritage base, to carry out original furniture design research, talent training and social services. So far, it has won more than 100 design awards such as American IDEA, German Red Dot, IF, Italy A 'Design, Paris DNA award, etc. It has participated in Milan Design Week, Paris Fashion Home Fair, Shanghai Furniture Fair, Guangzhou Furniture Fair and other exhibitions. Served more than 20 enterprises such as Fujian Senyuan, Jongtay, Chinahoyan, and founded the "Pu Dao" design brand.

When I was a child, I often went up the ladder to the roof with my family to enjoy the cool and watch the stars together, you can see far away; It is hoped that the stair light will give people the courage to find direction and move forward in the dark while giving lighting. The design inspiration comes from the wooden ladder, using the shape of the wooden ladder and the function of the lamp and the hanger, is a simple shape, does not take up space multi-functional lamps. This light fixture can be used in multiple scenarios, such as bedrooms, entryways and stairwells. This lamp is composed of modular wooden sticks combined with LED lamp strips, each module can be independent light, and this lamp is also removable, saving transportation costs, is a product in line with sustainable development goals. At the same time, we provide users with colorful color choices, so that the stair light can have different visual effects in different scenes.

The design will be launched in 2023 and is completed by the designer in cooperation with Zhongshan Chuanggu Multi-creation Space Business Service Co., LTD.

owls design is a comprehensive design studio located in Hangzhou, China. In particular, he is good at facing the general trend of consumption upgrading in the segmented areas, completing the construction of brand products "from 0 to 1", and finding new business opportunities and product innovation directions for customers.

Momoland is being incubated by owls design and will be officially launched in 2024. All link services from user research, brand positioning, brand design, product planning to on-premises production are provided by owls design Studio.  Momoland is committed to creating a lifestyle brand for people and pets, so that products can have a good experience at the same time, but also naturally integrated into the home environment.

In this exhibition, Momoland will bring "Coral cat scratching post", in order to make pet supplies better integrated into the modern home environment, this cat scratching post adopts modular assembly design, through the surface curve shape and the conventional cat scratching post to open the difference, so that it looks more like a home art. The surface process uses cowhide paper rope to wrap, which solves the trouble of routine grabbing column scraps for pet owners. And because of the modular design, this product can be further extended, and more different scene experiences can be achieved by changing the material/color/function of the module.

"Design Gravitational Field" extends the theme of "Design Source · Contemporary Design Business Exhibition" and interprets the in-depth understanding of unlimited life. In the free and abundant future, people should have almost unlimited rights to choose the ideal life - and "Design Eden" is the starting station to carry this vision.

September 11-14, 2024

Shanghai Hongqiao National Convention and Exhibition Center

Shanghai Home Furnishing Expo grand opening

be there or be square！

Source: China International Furniture Fair

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