The Hidden Realm Thematic Exhibition will be located at the core of Hall 4.1 Design Eden (Zone C) at the 58th CIFF Shanghai, occupying one of the most strategic positions within the integrated home and building ecosystem.With an anticipated audience of over 100,000 professional visitors and tens of thousands of designers,the exhibition offers precise access to high-value industry audiences. Positioned at this premium traffic hub, brands can naturally achieve both maximum exposure and effective commercial conversion.

The exhibition will be curated byZou Yong, founder of MJ.we+ Space Design, in collaboration with selected jury members from the Golden Hall Awards. Adopting a "one brand, one designer" bespoke exhibition model, the project is centered on the theme of "Hidden Realm." Through spatial progression, dynamic lighting, and material contrasts, it creates an immersive journey—from entering the realm to uncovering its core. The exhibition integrates three key dimensions: product display, designer matchmaking and design-led programming. Together, these elements deliver a dual impact of visual immersion and emotional resonance.

CIFF Shanghai will collaborate with the Golden Creation Award and Golden Hall Award media, alongside a comprehensive industry media matrix andXiaohongshu, WeChat Channels, Facebook, and Twitter—global social platforms. Through short-form video, real-time updates, bespoke visuals, and editorial storytelling, the exhibition will receive full-spectrum promotion, amplifying its presence across both domestic and international markets.

Centered on trends, inspiration, technology, and commerce, the exhibition is structured into four thematic zones that present the value of design from multiple perspectives.

Spatial Emotion Exhibition

A dialogue between past and present, bringing together vintage furniture, Song-dynasty-inspired aesthetics, and traditional Chinese styles, complemented by calligraphy, painting, sculpture, and garden elements—exploring contemporary interpretations of Eastern aesthetics.

Design Carnival

A vibrant convergence of lighting, appliances, entertainment furniture, and hospitality design—creating cross-disciplinary interactions and unlocking new possibilities for design engagement.

Material Affinity Exhibition

Focusing on contemporary art, collectible design, new materials, coatings, and commercial materials—highlighting material innovation and expanding the boundaries of material aesthetics.

Spatial Experience Exhibition

Focused on original home furnishings, with originality at its core, highlighting outstanding Chinese products and design, and enabling direct engagement with the market and the design community.

The exhibition introduces an innovative A+B+C+D framework: A: Designer-led concepts, B: Original furniture, C: Outdoor furniture, D: Contemporary art With leading designers as the central connectors, this model enables deep synergy across brands, designers, and the supply chain—creating a closed-loop ecosystem from exhibition recruitment to resource integration and commercial realization.