In March 2026, Shanghai ushered in a whole house intelligent conference with the theme of "wisdom and beauty". Midea Group officially announced its "Three Ones" whole house intelligence strategy in this activity, and launched the core technology product-self-evolving home agent MevoX. Midea said that this marks a substantial step for the company in the direction of comprehensive AI of home appliances, and it also means that the smart home industry is bidding farewell to the era of "passive response" and entering a new cycle of "intention-driven space".   From "People Order" to "Space Know You"   In the past years, the evolution of smart home has mostly focused on the level of device interconnection and remote control. The user needs to give a clear instruction before the device can perform the corresponding operation. This mode is still a "human-driven device" in essence. Although it realizes basic functions such as timing and scene linkage, the space itself does not have the ability to understand and serve.   Zhao Lei, vice president of Midea Group and president of smart home business group, pointed out at the press conference that true intelligence should make the family environment have the ability to perceive, understand and actively serve people. Based on this concept, Midea introduced the self-evolving agent MevoX. The agent has powerful reasoning and long-term memory ability, and can capture the deep intention of users and remember the habit preferences of family members, thus realizing the leap from "instruction response" to "intention prediction". Its core idea is "intention-driven space"-the family is no longer a pile of devices waiting for orders, but a system that can make decisions independently and continuously optimize.Shanghai International Home Expo believes that this change from passive to active is becoming an important direction of smart home development.   "Three Ones" Strategy: Perceptual Network, Decision-making Brain and Open Ecology   Midea put forward a set of systematic "three ones" strategy at this conference, covering three levels: perception, decision-making and ecology.   First, a broader network of smart devices. Up to now, Midea has connected more than 140 million smart home appliances worldwide, covering more than 150 categories. From kitchen appliances to living room air conditioning, from bedroom sleep monitoring equipment to bathroom smart toilets, these devices constitute a family-wide perception node. With mercure App and central control screen, a home intelligence center integrating perception, connection and interaction is formed. This huge device network provides rich data support for the upper AI.   Second, a smarter family AI brain. As Midea's first self-evolving home agent, MevoX has achieved a key breakthrough in reasoning and memory, and promoted the coordinated evolution of Midea's whole house intelligence from single product intelligence and system intelligence to multi-agents. Its reasoning ability can automatically associate related equipment based on user requirements; Its memory ability can store the habits of family members for a long time and make personalized responses at different times and scenes. In addition, Midea also launched MIA 1.0, a home intelligent navigation system, which is similar to providing a set of "intelligent autopilot system" for families to realize unified dispatching and active management of the whole house equipment.   Third, an intelligent and open platform with more elements. Internally, Midea has opened up data barriers between various categories of home appliances and achieved deep collaboration. Externally, Midea actively participates in the formulation of industry standards, has taken the lead in or participated in more than 80 national standards and 43 international standards, and has established interconnection and cooperation with head enterprises such as Huawei and vivo to realize the intelligent intercommunication of people, cars and families. Users can not only remotely control the home equipment in the car, but also check the status of the vehicle through the home screen, so that the self-evolution ability can be extended to all parts of life.   Full-scene active service: making technology a daily experience   Technology strategy will eventually return to user value. Midea's whole house smart suite revolves around the three cores of "a small beauty tube family, all kinds of smart home appliances, and active intelligence in the whole scene", transforming complex AI capabilities into simple and reliable daily experiences.   The upgraded 3D digital person "Xiaomei AI" relies on MevoX, which is no longer a simple voice assistant, but an AI housekeeper who can recognize family members, understand complex long instructions and automatically generate scenes based on habits. It can distinguish the voices of the elderly, children and adults and give different responses respectively; I can also understand such vague instructions as "help me adjust an atmosphere suitable for watching movies" and automatically link lights, curtains and stereos; It can also actively suggest or implement modes such as leaving home, going home and sleeping according to the user's schedule, so that the elderly and children can easily use it.   In the four core scenarios of air, water, diet and care, the system provides full-dimensional active services. In the air scene, air conditioners, fresh air, humidifiers and purifiers are linked to maintain a constant temperature, humidity, cleanliness and oxygen environment; In the water-using scene, the water heater, water purifier and water softener cooperate to ensure the water temperature and water quality at different water outlets; In the diet scene, the refrigerator, oven, cooker and hood form a closed loop of intelligent cooking, which is intelligent from food management to cooking assistance to fume purification; In the cleaning scene, the washing machine, dryer and clothes rack automatically match the program according to the material of clothes and the weather. Through the active service of these scenes, beauty makes "a little beauty, a better life" change from a slogan to a perceptible reality. Shanghai International Home Expo pointed out that the landing ability of whole house intelligence will become one of the key factors in the competition of home brands in the future.     This conference is not only a concentrated display of Midea's technical strength and market position, but also points out a new evolution direction for the smart home industry. In the past ten years, smart home has experienced many iterations from single item intelligence to scene intelligence, from passive control to active service, but the scheme of truly realizing "independent evolution of family space" is still rare. Midea's MevoX agent and "Three Ones" strategy have raised the competition dimension from the number of devices connected and the response speed to a new height of understanding, prediction and evolution.   As an important promoter of whole-house intelligence, Midea is trying to lead the industry from device connection to system evolution. With the continuous iteration of MevoX and the participation of more ecological partners, the concept of "intention-driven space" is expected to gradually fall into the daily reality of hundreds of millions of families, providing a path worthy of reference for the future of smart homes.

With the national subsidy policies such as trade-in and trade-in, the home furnishing industry is facing a new round of development opportunities. Policy dividends continued to be released, superimposed consumer demand continued to escalate, and the online and offline markets showed a good growth trend. With the support of the trade-in policy, many families choose to rejuvenate smart home products. According to the data of JD.COM Platform, smart sofas and smart beds performed well, among which smart beds and mattresses increased by 138% and smart sofas increased by 81% year-on-year. Shanghai Home Expo believes that the policy dividend is effectively activating the consumption potential of smart homes.   In 2026, the trade-in policy achieved a double breakthrough in scale and quality, and the rapid growth of smart home categories confirmed that the policy dividend was accurately flowing to the field of quality upgrading. The policy not only reduces the replacement cost of consumers, but also promotes the R&D investment of enterprises focusing on the direction of green intelligence.   Smart home is heating up and becoming a bright spot in the consumer market.   Thanks to the national subsidy policy, the home market has ushered in growth momentum, and the sales of various products have shown a significant upward trend, especially smart home products have become a hot spot for consumption. The person in charge of JD.COM Platform said that with the support of the trade-in policy, many families choose to rejuvenate smart home products. The data shows that smart beds and mattresses are more popular in the price range of 5000 to 12000 yuan, while smart sofas are mainly in the range of 5000 to 8000 yuan.   With the arrival of spring, the peak season of home improvement is gradually opened, and the market consumption demand continues to pick up. The smart home area in the store has attracted more attention from consumers, and many people have personally experienced smart beds, smart sofas and other products. Many home terminal stores have launched double preferential activities of exchanging old products for new ones and adding state subsidies. Old home products can be deducted by a certain amount, and combined with services such as delivery and installation, free trial sleep of mattresses, etc., which effectively enhances consumers' willingness to buy. Some consumers said that they have always wanted to change mattresses for the elderly, and the national subsidy policy is strong, just taking the opportunity to buy. The experience of intelligent bed is much better than that of ordinary mattress, which can adjust the angle and monitor sleep, and the price is much more favorable after subsidy.     Policies empower consumption and guide industry transformation.   Behind the recovery of the home furnishing industry is the result of the joint efforts of policy guidance, the upgrading of the industry itself and the transformation of consumer demand. The implementation of the national series of subsidy policies has provided important support for the development of the industry.   At the beginning of this year, the Ministry of Commerce and other nine departments issued relevant activity plans, proposing to encourage all localities to increase the amount of subsidies for trade-in of consumer goods, increase offline physical retail support, and mobilize enterprises to continue to carry out related exhibition activities of home appliances, digital and smart products. The Beijing Municipal Bureau of Commerce also issued an announcement, explicitly subsidizing individual consumers in Beijing to purchase smart home products such as smart toilets, smart door locks, sweeping robots and garbage disposal machines. Shanghai Home Expo pointed out that the implementation of subsidy rules in various places is accelerating the smart home from "optional" to "just needed".   The continuous implementation of the policy not only reduces the purchase cost of consumers, but also guides home furnishing enterprises to increase investment in research and development of smart and green products. The relevant person in charge of JD.COM Platform said that the platform actively responded to national policies, and launched services such as trade-in, delivery and installation, and free trial sleep, and linked upstream and downstream enterprises to turn policy dividends into consumption power.   In addition to policy empowerment, the transformation of consumer demand has also become an important force to promote the development of the industry. Consumers' demand for home products has shifted from simple practical functions to intelligent, comfortable, environmentally friendly and personalized comprehensive experience. Some consumers said that smart products can bring more convenience. For example, smart beds can adjust the height to facilitate parents to get up, and environmentally friendly materials can also protect family health. The price of this kind of products is relatively high, but now with the national subsidy and trade-in policy, the cost performance is higher.   The policies to promote consumption introduced by various places are highly consistent with the overall policy of the country to expand domestic demand and promote the sustained recovery of consumption. Driven by the policy, new consumption hotspots, such as smart home appliances and digital electronic products, have emerged at an accelerated pace and become an important force to stimulate the vitality of the consumer market.   Leading the industry transformation, smart home has broad prospects.   Under the continuous escort of the state subsidy policy, the home furnishing industry is gradually bidding farewell to the traditional extensive development model and transforming to the direction of intelligence, greening, standardization and diversification. With the continuous refinement and implementation of policies, the industry will usher in more development opportunities, but also face challenges in product innovation and service upgrading.   With the continuous development of artificial intelligence, Internet of Things and other technologies, smart home products will be more popular and their functions will be more perfect. The interconnection of cross-brand and cross-category equipment is expected to become the norm, and the industry is upgrading from a single intelligent product to a whole house intelligent system. JD.COM platform data shows that the rapid growth of smart beds, smart sofas and other products indicates that the whole house smart market will enter a stage of rapid development.   More and more home furnishing enterprises are increasing investment in technology research and development, focusing on the actual needs of consumers, and launching more smart products that fit life scenes, such as aging smart homes and personalized customized smart homes, to meet the consumption needs of different groups. It is understood that DuRUCCI focuses on the field of smart sleep, launching a smart bed equipped with AI sleep monitoring and adaptive adjustment functions, and linking HarmonyOS Ecology to realize the coordination of whole house sleep scenes; Haier Zhijia launched a smart health care solution to create an aging smart model room, providing a safe and convenient home experience for the elderly through non-inductive monitoring, voice control and zero height difference design. Qumei Home launched a new brand of Qumei Zhijia, and combined with ByteDance Button to develop smart home AI agent, covering multiple scenarios such as aging.   Smart home is the general trend of future consumption, especially smart home products that can interact with consumers have great potential. The change of demand side is the direction of supply side. Production enterprises should take the new demand of consumers as the direction, and research and design products that consumers like and are willing to pay for.   It is worth noting that with the escalating consumer demand, consumers also put forward higher requirements for home services. From product purchase to installation and after-sales, quality service in the whole process has become an important factor for consumers to choose. Some consumers said that in addition to intelligent functions and price subsidies, one-stop services such as home delivery, free installation and after-sales guarantee are also crucial. The services provided by the merchants, such as delivery and installation, mattress trial sleep, etc., have solved the concerns of post-installation and after-sales, making the whole purchase process more worry-free.   The state subsidy policy provides an important guarantee for the high-quality development of the home furnishing industry. For enterprises, we should grasp the policy orientation, focus on consumer demand, increase technology research and development and product innovation, and promote the transformation of products to intelligence, green and personalization. At the same time, relevant departments can further refine the policy measures, optimize the subsidy process, strengthen policy propaganda, so that more consumers and enterprises can enjoy the policy dividend and continue to release the potential of household consumption.

On the eve of "World Sleep Day" on March 21st, 2026, JD.COM joined hands with more than 20 domestic and foreign brands of head furniture and household appliances, such as Sleemon, KuKa home, to jointly announce the launch of a series of new products of "Intelligent Sleeper" connected to JD.COM's self-developed JoyInside model. This series of products focuses on the whole cycle of relaxing before going to bed, adjusting during sleep and waking up after sleep, and provides a complete intelligent sleep solution driven by artificial intelligence. At present, related products have entered the stage of accelerated research and development, and it is expected that the pre-sale will be started on the JD.COM platform from April 2026.   1.From "passive lying down" to "active sleeping": a large model reshapes the intelligent sleeping scene   With the accelerated pace of modern life, insomnia, difficulty in falling asleep and poor sleep quality have become common problems that plague hundreds of millions of people. Anxiety before going to bed, stress and environmental discomfort are all causes of insomnia. Traditional mattresses, sofas, air conditioners and other products have some adjustment functions, but they are separated from each other and cannot form a coherent, active and personalized sleep-helping experience.   The core breakthrough of JD.COM's "Intelligent Sleeper" series lies in: relying on JoyInside intelligent model, which is freely opened to cooperative brands in JD.COM, traditional intelligent mattresses, functional sofas, air conditioners, lamps and other equipment are endowed with deep semantic understanding and active service capabilities. This means that users no longer need to take out their mobile phones to adjust the devices one by one, and they don't need to learn complicated operation interfaces-they just need to talk about their status like family members, and the system can automatically complete a set of sleep-helping actions. Shanghai International Home Expo believes that this kind of "empathetic intelligence" makes the sleeping scene change from passive adjustment to active care.   For example, when the user lies in bed and says "I can't sleep today" or "I'm under great pressure recently", the smart mattress equipped with JoyInside model will actively identify the relaxation needs. The system immediately started a number of services simultaneously: the airbag massage module built in the mattress began to fluctuate gently to relieve muscle tension; The adjustable underframe lifts the head and legs to the scientifically recommended "zero gravity" sleeping angle; At the same time, the bedside speaker or mobile phone automatically plays scientifically verified white noise or meditation guidance voice; The intelligent lighting system interconnected with JD.COM Platform will slowly dim the bedroom light and even switch to warm yellow sunset mode. The whole process does not need any manual operation, and it really realizes "when you say it, you will be coaxed, and you will be safe when you lie down".   2.Nearly 30 new products have been accelerated in research and development, and they have been pre-sold since April   According to JD.COM Household Appliances Life Division, nearly 30 brand new products connected to JoyInside model have entered the accelerated research and development stage, covering smart mattresses, smart sofas, smart pillows, smart nightstands, sleep air conditioners, intelligent curtain motors and other categories. These products are planned to be pre-sold on the JD.COM platform from April to May, 2026. Consumers can search for "Smart Sleep Festival" through JD.COM APP to enter the exclusive reservation page and lock their favorite products in advance. Shanghai International Home Expo believes that cross-brand AI linkage is one of the thrusts of smart home from single product to scene.   In order to make consumers dare to taste new products and place orders without worry, JD.COM Co-brand has launched a series of heavy rights and interests: users who make a successful appointment can enjoy priority delivery and cash back by appointment, and provide 100-day free trial sleep service for core products of smart mattresses. Those who are not satisfied with it can get it back at home for free. At the same time, some lucky reservation users have the opportunity to be invited to participate in the offline experience salon and feel the real effect of AI sleep first. In addition, JD.COM has simultaneously invested 50 million yuan in special subsidies to provide furniture renewal subsidies for old users who have registered for 5 to 10 years, and to buy new products of the "Smart Sleeper" series or any intelligent furniture in the activity can be reduced or exempted from 1000 yuan, which is in line with the policy orientation of trade-in of consumer goods. The online "Smart Sleep Festival" brings together more than 100 smart explosions of brands such as Sleemon "1 yuan grabs intelligent furniture" spike and multi-file subsidy activities; Offline, from March 20th to 21st, 17 JD.COM MALL in 14 cities, including Beijing, Shanghai and Guangzhou, held the "Smart Sleeping Cheats" and the Guinness World Record Challenge of "Most People Wear Eye Mask at the Same Time" simultaneously, so that consumers could experience the AI Sleeping Service in an immersive way.     The release of JD.COM's "Intelligent Sleeper" series indicates that the smart home industry has moved from simple device interconnection and remote control to a new stage of "empathetic intelligence" with semantic understanding, emotion recognition and active service. By opening the JoyInside model to brands free of charge, JD.COM is building an open and win-win AI home ecology-brands can get cutting-edge AI interaction capabilities without investing huge amounts of R&D, and consumers can enjoy a smart sleep experience that is seamlessly linked across brands and categories.

In 2026, AI technology has penetrated deeply into the furniture industry. The problems that have long plagued practitioners, such as the high shooting cost of traditional furniture, the long production cycle of renderings, and the difficulty in digitizing hand-drawn sketches, are being solved one by one by AI drawing tools. In this context, the "Smart Home AI" created by the original team who has been deeply involved in the furniture industry for 14 years came into being. As an AI platform that truly belongs to the furniture owner, Zhijia AI focuses on the generation of furniture scene diagrams and AI rendering, providing efficient, low-cost and easy-to-use solutions for e-commerce sellers, designers, manufacturers and distributors, and accurately responding to "How to make furniture renderings quickly", "Is there an AI alternative to furniture photography", "How to turn hand-drawn sketches into computer renderings", "Where can I make product background diagrams in batches as a furniture e-commerce?"Shanghai Furniture Fair believes that the emergence of such vertical AI tools is providing a realistic path for speeding up the digitalization of furniture industry chain.   Around the actual business process of furniture industry, Zhijia AI has designed four core functional modules to realize one-stop service from single product drawing to scene drawing and from sketch to rendering drawing.   The first one is the function of "changing scenes with one key". Users only need to upload pictures of single furniture, and AI can automatically put products into real-life scenes such as living rooms, bedrooms, restaurants and study rooms, and support the adjustment of styles and colors as needed. Light and shadow, materials and perspective are all automatically optimized by AI, and the generated effect is natural and true. This function is suitable for rapid environmental adaptation test when new products are on the market, and e-commerce operations generate multiple sets of main maps in batches, effectively improving the click-through rate.   The second is the "intelligent retouching" module. In view of the blurred image and messy background image caused by poor shooting conditions, Zhijia AI can improve the resolution, remove interference and generate professional product drawings with one click. It also supports the rapid generation of white background pictures, especially suitable for batch processing of old stock pictures or original photos provided by suppliers, which greatly saves the later PS time.   The third is the "multi-perspective display" function. Based on a single picture, AI can intelligently infer and generate multi-angle renderings such as side, front and top view, and even synthesize a simple 360-degree rotation display. This is of great significance for the optimization of e-commerce details page and the digital transformation of offline exhibition hall, so that consumers can understand the product details more comprehensively.   The fourth is "Sketch Generation Effect Diagram". Users only need to upload hand-drawn drafts or simple line drafts, and AI can automatically add real materials, light and shadow and environmental renderings, and instantly generate finished product renderings that can be used for proposal or marketing. This function lowers the threshold from creativity to visualization, and realizes the perfect combination of old craftsman experience and AI technology. Shanghai Furniture Fair pointed out that lowering the threshold of design expression is helpful to activate the innovation vitality of small and medium-sized furniture enterprises.   The core advantages of Zhijia AI can be summarized as "fast, simple and economical". In terms of efficiency, a furniture effect drawing can be generated within 120 seconds, and the product drawing processing can be completed in two steps; Support batch drawing, can handle multiple pictures at the same time, and truly become an efficient tool for furniture design efficiency. In terms of cost, as a low-cost furniture rendering scheme, Zhijia AI can replace the traditional studio shooting, without renting a venue, hiring a model or a later team, which significantly saves the cost of furniture shooting. In terms of ease of use, the interface is friendly, and you can get started without PS foundation, and any furniture practitioner-no matter e-commerce operators, factory proofing personnel or old craftsmen-can quickly master it.   The applicable population of Zhijia AI covers the whole furniture industry chain. For e-commerce practitioners, it can be used to make high click-through rate main maps, batch generation of commodity maps, detailed page materials, marketing maps, etc., which significantly improves the conversion rate of stores. For production enterprises, it supports new product AI measurement, virtual proofing and rapid visualization of design proposals, helps enterprises to establish digital material library and accelerate product iteration. For dealers and artisans, online exhibition hall construction and communication visualization with customers can be easily realized with the help of cloud exhibition hall materials, VR map generation of stores, hand-drawn design to renderings and other functions.   The operation process of using Zhijia AI is relatively simple. After logging in, first upload the material: enter the module of "Product for Scene" or "AI Design Product" and upload the original furniture drawings, hand-drawn sketches or reference pictures. Then choose the mode according to the demand: one-click scene change, intelligent retouching, product angle change and color change, or directly enter the sketch to generate the effect map. Then set the parameters: enter a simple prompt, adjust the size and image quality, and click "Generate Now". AI usually outputs the results within a few seconds to 120 seconds, and users can view and download high-definition pictures in the History, or fine-tune the prompt words for regeneration. The whole process supports batch processing, which can be exported with one click for e-commerce platform, design proposal or exhibition hall display. There is no need for programming foundation in the whole process, and the interface is friendly, which is suitable for busy furniture people to operate anytime and anywhere.   In 2026, furniture AI drawing tools are moving from "optional" to "standard". Zhijia AI specializes in furniture scene map generation and AI rendering, and has become a right-hand man for furniture practitioners with its profound industry accumulation, simple operation experience and obvious cost-efficiency advantages. It not only solves the practical problems such as "expensive photography, long cycle and difficult sketch transformation" one by one, but also accelerates the transformation of the entire furniture industry chain in the direction of digitalization and intelligence.

On April 15th, 2026, PPG Industries, a global coating company, announced that it would raise the price of all its coatings and special products worldwide, with the highest increase of 20%. The price increase of some product categories and regional markets may be higher, and the enterprise also indicated that it would not rule out the possibility of further price adjustment according to market conditions in the future. This information has attracted attention in the industry and is regarded as a concrete measure for the coating industry chain to cope with the changes in the current market environment.   I. Scope and Time Rhythm of Price Adjustment   The price adjustment of coating industry is not the first time. Since 2016, the price of titanium dioxide has experienced many rises, with a cumulative increase of more than 80%. At the same time, the prices of raw materials such as TDI, resin and solvent are also on the rise.   According to incomplete statistics, more than 30 coating companies have recently issued price adjustment notices. The range of price adjustment covers architectural coatings, artistic coatings, industrial coatings, furniture coatings, waterproof coatings and other categories, and the increase is generally between 5% and 15%. Judging from the public information, the price adjustment covers a wide range, covering many major production enterprises in the industry, reflecting the overall impact of upstream cost changes on the coating industry.   From the perspective of time rhythm, the release time of price adjustment notices of various enterprises is relatively concentrated, mostly from March to April 2026. This shows that the fluctuation of upstream raw material prices has certain synchronization with the transmission of downstream coating enterprises. According to their own product structure, raw material inventory and market positioning, different enterprises have some differences in price adjustment, but the overall trend is the same.CIFF Shanghai believes that this round of paint price increase will prompt furniture enterprises to pay more attention to supply chain management and cost control.   2. cost factors and supply changes   The price adjustment of the coating industry is related to the following factors.   International crude oil price changes. The resins, solvents, additives and other raw materials used in the coating production process come from petrochemical products. Since February, 2026, the international crude oil price has remained at a relatively high level due to geopolitical and domestic adjustment of major oil-producing countries. This change has a direct impact on the upstream cost of the coating industry chain. As a basic energy and chemical raw material, the price fluctuation of crude oil will be gradually transmitted downstream along the industrial chain, and the coating industry is one of the affected links.   Supply of some raw materials and price changes. As a commonly used white pigment in coating production, the price of titanium dioxide rose from about 9500 yuan per ton at the beginning of 2016 to more than 17000 yuan. The price change of titanium dioxide is influenced by many factors, such as the supply of upstream titanium resources, the cost of auxiliary materials such as sulfuric acid and the implementation of environmental protection policies. The relationship between supply and demand of raw materials such as TDI, MDI and epoxy resin has also been adjusted to a certain extent, and some products are in tight supply. These raw materials have specific functions in the coating formulation, and it is difficult to be completely replaced by other materials in a short period of time, so their price changes have a direct impact on the coating cost.   Environmental protection policy and production cost. The improvement of domestic environmental protection requirements has had an impact on paint manufacturers. Taking titanium dioxide produced by sulfuric acid process as an example, the waste water, waste gas and waste residue produced in its production process need special treatment before reaching the discharge standard, and the corresponding treatment cost has increased. Under the background of continuous improvement of environmental protection standards, some small enterprises with backward production capacity and insufficient investment in environmental protection gradually withdrew from the market, and the industry concentration increased. This process objectively promotes the structural adjustment of the coating industry, but it also increases the operating costs of compliant enterprises in a short period of time.   Status of international supply chain. The changes in the situation in the Middle East and the shipping conditions in the Strait of Hormuz have had a certain impact on the global paint supply chain. Transportation costs and insurance costs have increased, which is a global factor, not unique to a single enterprise or a single country. Some coating enterprises that rely on imported raw materials are faced with prolonged delivery cycle and increased procurement costs. At the same time, the uneven distribution of logistics capacity around the world has also aggravated the tension of regional raw material supply to some extent.   3. the downstream impact and corporate response   Paint is one of the materials used in furniture manufacturing. The change of paint price will affect the production cost of furniture enterprises.   Take wood furniture as an example, the cost of coatings usually accounts for 7% to 10% of the total cost. This ratio varies among different types of furniture products. For example, solid wood furniture with high surface coating requirements may account for nearly 10% of the coating cost; For panel furniture with relatively simple surface treatment, the proportion of coating cost is relatively low. When the price of upstream raw materials changes, downstream enterprises need to make corresponding arrangements according to their own conditions. Furniture enterprises can choose to absorb cost changes internally or conduct transmission by adjusting product prices.   According to market information, the retail price of a barrel of 5-liter brand paint is about 400 yuan. In the market environment such as promotion activities, the profit per barrel is about 5 yuan. There are many enterprises in the coating industry. According to relevant statistics, there are more than 7,000 coating manufacturers in China, and the market competition is relatively full. In the case of relatively limited profit space, the change of upstream raw material cost is more easily transmitted to downstream links.   In the short term, the terminal prices of some furniture products may change. Take a set of solid wood furniture as an example. If the coating cost rises by 10%, the terminal selling price may be adjusted by about 2% to 3% accordingly. Consumers' spending on furniture may change accordingly. Different furniture enterprises have differences in the range and timing of price adjustment according to their own brand positioning, channel structure and customer group characteristics.   In the medium and long term, the market acceptance of water-based paint, UV paint and other products is improving. This kind of product has the characteristics of low VOC emission and fast curing speed. Some furniture enterprises are transitioning their production lines from solvent-based coatings to hydrotropism coatings, which involves the investment in equipment updating and process adjustment. From a technical point of view, there are differences between water-based coatings and solvent-based coatings in construction environment, drying conditions and film performance, so enterprises need to choose the appropriate technical route according to their own product characteristics.   Enterprises of different scales have differences in coping with cost changes. Large-scale enterprises usually have a better supply chain system and stronger bargaining power, which has certain advantages in cost control. Some large enterprises also stabilize short-term price fluctuations through long-term purchase agreements and strategic inventories. Small and medium-sized enterprises may face relatively greater cost transmission pressure, but some small and medium-sized enterprises have maintained a relatively stable operating state by focusing on market segments and providing differentiated products.CIFF Shanghai believes that the rising cost of raw materials has prompted many furniture enterprises to actively seek alternatives such as water-based paints and optimize the painting process to reduce the amount of paint used per unit product.     On the surface, the current price adjustment of coatings industry is a market behavior of cost transmission, while in the deep layer, it reflects the inevitable logic of global manufacturing supply chain reconstruction and industrial upgrading. The fluctuation of international crude oil, the rebalancing of supply and demand of raw materials, the upgrading of environmental protection standards and the adjustment of logistics pattern are intertwined, which jointly promote the coating industry to shift from resource-consuming growth with low-price competition to high-quality development path with technology, efficiency and compliance as the core.   For the furniture industry, the rising cost certainly brings short-term pressure, but it also accelerates the transformation of enterprises from "price war" to "value war". The popularization of environmental protection products such as water-based paint and UV paint is not only an expedient measure to deal with the price increase, but also a strategic opportunity for the industry to move towards green manufacturing and enhance the added value of products. Every time the cost of the industrial chain is revalued, it is forcing enterprises to optimize technology, innovate materials and improve management, and finally promote the evolution of the entire home ecology in a more sustainable direction.

With the enhancement of public health awareness and the upgrading of household consumption, indoor air quality has become an important indicator to measure the safety of living environment. As an indispensable basic material in home decoration, the formaldehyde emission of wood-based panels is directly related to indoor air quality, which in turn affects the health of family members. On June 1, 2025, the mandatory national standard GB 18580-2025 "Formaldehyde emission limit of interior decoration materials, wood-based panels and their products" will be officially implemented, and the new standard puts forward stricter requirements for formaldehyde emission limit of wood-based panels and their products. The landing of this standard not only puts forward a higher technical threshold for wood-based panel manufacturers, but also profoundly affects the upgrading direction of the entire home industry chain. CIFF Shanghai believes that the introduction of the new national standard will bring a new round of technological upgrading opportunities for the wood-based panel industry.   1. the implementation of hierarchical control, formaldehyde "restrictions" to upgrade   Wood-based panels mainly use plantation resources and renewable, degradable and recyclable biomass resources as raw materials. Due to the relative shortage of forest resources in China, developing wood-based panel industry is an effective way to improve the comprehensive utilization rate of wood and alleviate the contradiction between supply and demand of wood. At present, China has become the world's largest producer and consumer of wood-based panels. The data shows that in 2024, the output of wood-based panels in China exceeded 340 million cubic meters, and the output value of products reached 785 billion yuan, and the industrial scale continued to expand.   In the production of wood-based panels, sizing is a key link to determine the quality and properties of panels. Due to the convenient source of raw materials, relatively simple synthesis process and high bonding strength, urea-formaldehyde resin adhesive occupies about 90% market share. However, free formaldehyde will remain in the synthesis process of this adhesive. Formaldehyde is recognized as a carcinogen by the World Health Organization. Long-term exposure to low-dose formaldehyde can cause respiratory diseases, immune dysfunction and even leukemia. As one of the main pollutants in indoor air, formaldehyde emission has always been the focus of consumers' attention, and it is also the most common problem in home improvement environmental complaints.   How to scientifically control formaldehyde emission? The establishment of standard system becomes the key. Looking back on the evolution of the standard of formaldehyde limit for wood-based panels in China, it can be divided into three stages. The first stage is the initial stage of quantitative control. In 2001, the mandatory national standard GB 18580-2001 systematically established the formaldehyde emission limit of wood-based panels for the first time, and established the classification system of E1 level (≤1.5mg/L) and E2 level, which marked that the formaldehyde emission of wood-based panels entered the era of quantitative control. The second stage is the limit tightening period. The revised mandatory standard GB 18580-2017 cancels the E2 level, requires all products to reach E1 level, and tightens the limit to ≤ 0.124 mg/m, and the detection method is changed from perforated extraction method to climate chamber method, which is closer to the actual use scenario. The third stage is the deepening period of grading. The recommended national standard GB/T 39600-2021 adds E0 (≤ 0.050mg/m) and ENF (≤ ≤0.025mg/m³)； on the basis of E1; Subsequently, the group standard T/CNFPIA 3002-2024 "Formaldehyde-free Wood-based Panels and Their Products" further strictly controlled the formaldehyde emission limit to ≤ 0.020 mg/m, which set a higher benchmark for the industry.   The mandatory national standard GB 18580-2025, which will be formally implemented on June 1, has taken a bigger step on the basis of the previous standard-the hierarchical control of wood-based panels and products is implemented at the mandatory level for the first time. Specifically: E1 grade (≤ 0.124 mg/m) is suitable for basic wood-based panel products such as plywood and particleboard; E0 grade (≤ 0.050mg/m) is suitable for products made of wood-based panels, including decorative wood-based panels, wooden floors and wooden doors. This means that the end products directly facing consumers must meet the higher E0 level requirements, while the basic plates can still follow the E1 level standards, which not only takes into account the actual situation of the industrial chain, but also raises the environmental protection threshold for the end products.   In addition to the finer classification, the new national standard also blocked the previous loopholes in the detection method. For example, in the sample preparation process, the splicing mode, edge sealing treatment and calculation rules of exposed area of wooden doors and windows, hollow particleboard and other products are clarified, which avoids the deviation of test results caused by irregular sample preparation. The balance processing time was reduced from 15 2 days to 168 3 hours, which greatly shortened the detection period and effectively avoided the operation space of the detection mechanism using the time difference. In addition, the new standard also clearly stipulates the transportation and storage conditions of samples, which further enhances the comparability and credibility of test results.   2. anchor the goal of "good house": from "a good board" to "a good home"   The innovation practice of enterprises finally points to the same goal-to let consumers live in a "good house". This year's "Government Work Report" clearly stated: "We will promote the construction of safe, comfortable, green and intelligent' good houses' in an orderly manner, and implement housing quality improvement projects and property service quality improvement actions." This has pointed out the direction for the high-quality development of the industry.   According to the data, the per capita housing area in China has increased from 6.7 square meters in 1978 to 41.8 square meters in 2024. "Living and living" has been basically realized, and the core demand of consumers is shifting from "whether there is a house" to "whether the house is good or not". In every 100 square meters of residence, the use area of wood-based panels is about 60 to 75 square meters, which are widely used in floors, cabinets, door and window covers, ceilings and other parts. It can be said that the environmental protection performance of wood-based panels largely determines the air quality of the whole house. Under the background of the national "double carbon" goal, the tightening of environmental protection standards and the accelerated popularization of green consumption concept, green wood-based panel products continue to be introduced to the market, and functional panels such as formaldehyde-free addition and low VOC release have gradually become the mainstream. CIFF Shanghai observed that consumers' attention to environmental protection home is increasing rapidly, which has created a broader market space for green plate products.   However, the house is a whole. At present, there are still shortcomings in the decoration process, such as mismatched parts and poor connection between different wood-based panels. For example, many brands and types of wood-based panel products may be used in the same house, and the superposition effect of formaldehyde emission is often ignored; Improper on-site cutting and edge sealing will also increase the formaldehyde release point. The pain point is the direction of force. Enterprises should not only do "a good board", but also do "a set of good boards".     The implementation of the new national standard has set a clearer starting line for the green transformation of wood-based panel industry. The grading control from E1 to E0 not only improves the environmental protection threshold of end products, but also provides consumers with a clearer basis for purchasing. Standards force technology upgrading, and technology drives product iteration, which will ultimately benefit the indoor air quality and living health of thousands of households. Of course, the standard is only the bottom line. A real "good house" also needs the cooperation of the upstream and downstream of the industrial chain-from a good board to a set of good boards, from a single material to the environmental protection of the whole house system. It can be predicted that with the full implementation of GB 18580-2025, "no aldehyde addition", "low release" and "just install and live" will gradually change from the marketing concept to the normal state of the industry, helping consumers move from "living in a place" to "living in a good place".

On April 10th, 2026 JD.COM Furniture "Green Emerald" Night High-end Salon was held in Yangshuo, Guangxi. At the event site, JD.COM officially released the strategic upgrade plan of "Green Emerald" in 2026. Representatives from dozens of brands, such as Natuzzi and TAZA, gathered together to witness this moment, and launched a number of furniture with exclusive, strategic cooperation and non-legacy masters in JD.COM.   The original design furniture market continued to grow, and the JD.COM platform performed brilliantly.   In recent years, the original design furniture market continues to expand, and consumers' recognition of high-end design and original brands continues to increase. According to the data of JD.COM, the turnover of JD.COM Trendy Goods Store design furniture has increased by more than 100% for three consecutive years. Up to now, JD.COM has introduced more than 400 imported and original design furniture brands such as STUDIO 9, GLAS ITALIA, Ferm Living and NORHOR, and more than 100 high-end imported home brands such as FLOS, MOORGEN and Eding. The arrival of these brands has enriched the product matrix of JD.COM furniture, and also provided consumers with more global trend home choices and more high-quality, efficient and convenient services. China International Furniture Expo believes that the rise of original design is becoming one of the driving forces of high-end home consumption.   A number of high-end new products were launched in the world, covering exclusive, strategic cooperation and non-legacy joint names.   At the event site, JD.COM Co-brand released a number of new products defining the trend of high-end life in 2026, covering exclusive models of JD.COM, strategic cooperation models and joint models of non-legacy masters. Italian high-end home furnishing brand Natuzzi Editions made its exclusive global debut in JD.COM with its 2026 blockbuster new Charme sofa. The sofa focuses on modular free combination and curve embracing design.   A number of ingenious products were also released at the scene, including the  "Shuang Yan Biyi Suqi Bed", "Weaving Ballad Chair", Chair PRO, HarmonyOS Zhixuan× Derucci "Sleeping Rubik's Cube HD Smart Bed" . China International Furniture Expo points out that the combination of intangible cultural heritage and design gives furniture a cultural temperature.   Strategic upgrade of "Green Emerald": flow support, mental penetration and full-cycle support of new products.   In 2026, the "green jade" strategy of JD.COM furniture will be fully upgraded. Relying on JD.COM Super Supply Chain, this strategy helps the brand achieve global growth from many dimensions, such as flow support, mental penetration and full-cycle support for new products.   On the traffic side, JD.COM provides the whole station tilt and exclusive rights, including the priority display of core category search, the exclusive entrance of imported and original design, the marking of products and shops, and the customization of high-end business details pages. It is worth mentioning that JD.COM Furniture will jointly create an exclusive list of "Green Emerald" with JD.COM Gold List, and rely on the authoritative credibility of JD.COM Gold List to expose green emerald certified products in core positions such as search result pages, search labels, product details pages, display advertisements and JD.COM leader board channels.   In terms of mental penetration, JD.COM will build a global communication system of "in-station+outside-station+offline", link TikTok, Xiaohongshu, video number and other content platforms to plant grass, strengthen professional endorsement through designer columns, accurately reach high-net-worth people, and deepen users' cognition of "buy high-end furniture, look at green jade first".   In terms of new product support, JD.COM will provide full-cycle support for new products of "Green Emerald". Provide exclusive venue and cold start traffic support at the launch stage of new products; The product growth stage relies on the authoritative list of JD.COM to achieve continuous and accurate exposure; In the hot-selling stage of products, we will promote cross-border cooperation with resources to achieve rapid start-up; In the long-term operation stage of products, users' word-of-mouth and repurchase operations are deeply cultivated to create evergreen explosions. At the same time, for high-end products with a price of more than 15,000 yuan, the deduction reduction policy will be supported.   JD.COM revealed that JD.COM will complete strategic contracts with more imported home furnishing brands, introduce famous foreign products into the China market, and build a global flagship store of imported furniture in JD.COM with a full range of products. In addition, JD.COM will solve the pain points of brand operation in an all-round way and promote the high-quality development of high-end home furnishing industry through the full link support such as Bright Plan, Trendy Goods Store position and original furniture committee.   Trendy Goods Store’s original furniture direct-sale flagship store is about to open.   In order to help the rapid development of domestic original design trend furniture, JD.COM has built a self-operated flagship store of Trendy Goods Store original furniture, which has covered dozens of domestic original designer brands. The store will officially open at 8: 00 pm on April 17th. During the opening period, a large amount of full discount coupons will be introduced: 500 yuan will be reduced for 10,000 yuan and 1000 yuan will be reduced for 15,000 yuan. PLUS coupons, subsidies and raindrops will also be superimposed, and the first three paying users can enjoy 50% cash back. Consumers can enter the venue to buy when they open the JD.COM APP.     The overall upgrade of JD.COM furniture "Green Emerald" strategy is not only a concentrated overweight of platform resources, but also marks a deep transition of high-end home consumption from "selling products" to "plastic ecology". Under the background that the original design market has doubled for three consecutive years, JD.COM has built a super platform connecting global design forces, intangible cultural genes and local original brands through traffic support, mental penetration and full-cycle new product incubation. The appearance of a number of exclusive first-time and non-legacy joint-name products highlights the initiative of commercial platforms in cultural heritage and design innovation; The opening of "Trendy Goods Store" self-operated flagship store makes excellent original design move from "minority aesthetics" to "mass quality life". JD.COM is not only committed to promoting China's high-end furniture to the world, but also will continue to deepen the layout of the furniture field, gather global design wisdom and ingenuity, and push China's furniture from "manufacturing" to "creation" and from "domestic leadership" to "global resonance" with a more forward-looking layout and more open ecology.

In 2026, the global AI field ushered in a new round of climax of technology release and application. At the same time, the AI narrative logic for ordinary users is also quietly changing. People are no longer satisfied with the toy-like application of "chatting and writing poems", instead, it is a competition about "landing"-vertical industries such as finance, medical care, law and education are looking for the convergence point of "AI+". In this wave, a long-neglected trillion-dollar market, home service, has finally ushered in its own AI moment.   At the beginning of March 2026, Wanshifu, a home service platform, launched a vertical AI agent for the home service industry-pea AI. This product is based on more than 200 million real orders accumulated by the platform and the service experience of more than 4 million certified masters, aiming at trying to use artificial intelligence technology to alleviate the long-standing information asymmetry problem in the field of home service. China Home Expo believes that the emergence of this vertical AI agent provides a new idea for the transparent upgrade of the home service industry.   The home service industry is characterized by high demand and high information barriers. The demand for house repair, installation and maintenance is widespread, but due to the high technical threshold, consumers are often at an information disadvantage in service transactions, and the price transparency, service standardization and after-sales guarantee level need to be improved. Industry observers believe that this structural feature makes home service one of the potential scenarios for the application of AI technology.   Tian Xiaozheng, the founder of Wanshifu, has publicly stated that the platform has repeatedly seen users fall into anxiety and entanglement when adding furniture or repairing home appliances: Is the found master professional and reliable? Is the service price fair and transparent? Will you sit on the ground and start the price? In his view, the core problems that the platform needs to solve are the uneven skills of masters, the difficulty of on-site supervision and the difficulty of standardizing non-standard services. For users, it doesn't matter what path AI technology takes. The key lies in whether it can really solve the problem-no matter how cool the technology is, it will eventually return to the practical value of "reducing costs and increasing efficiency".   The product function of pea AI is designed around three directions: "avoiding pits, saving money and saving trouble". The agent can provide industry price reference and early warning of common service routines to help users identify unreasonable charges; For some simple problems, a graphic tutorial is attached to encourage users to handle them themselves; At the same time, based on historical order data and user evaluation, the appropriate service master is recommended intelligently. Pea AI is built into Wanshifu's WeChat applet. After describing specific problems, users can get graphic diagnosis guide, industry reference price and master information.   Different from common AI dialogue models such as DeepSeek and ChatGPT, pea AI is special in that it is not a "theoretical school" trained by crawling general knowledge from the Internet, but is based on more than 200 million real orders accumulated by Wanshifu in 12 years and the service experience of more than 4 million certified masters. It is more like an "old master" who has repaired tens of thousands of home appliances. This is the core barrier of pea AI: it is not a generalized Agent framework, but relies on professional deep cultivation, deep industry knowledge precipitation and safe and reliable professional data connectivity.   At present, the pea AI 1.0 version focuses on the scene of home appliance maintenance, aiming at breaking the information asymmetry in this field and focusing on overcoming the core pain points such as door-to-door price increase, arbitrary charges and repeated maintenance. However, home service is a huge and complicated market, covering installation, maintenance, cleaning, maintenance, handling and many other sub-fields, and there are similar information asymmetry problems in each field. The closed-loop industrial logic of "data-diagnosis-quotation-matching" formed by Pea AI is expected to continue to promote industry transparency and intelligent upgrading in other segments in the future.   From a more macro perspective, the emergence of pea AI may be a watershed for the home service industry from "informationization" to "intelligence". During the industry 1.0 period, the platform made scattered master resources online, which solved the problem of "difficult to find someone"; During the period of 2.0, the platform improved the evaluation system, secured transactions and after-sales guarantee, and solved the problem of "difficult trust"; Now entering the 3.0 period, AI is involved in the whole process of service, from diagnosis to matching to pit avoidance, and strives to solve the problem of "difficult decision-making". China Home Expo pointed out that this mode of "ask AI first, then find service" is expected to enhance the overall experience of home consumption.   Pea AI's service model is to provide a step-by-step solution: through intelligent analysis of user problems, systematically give a step-by-step troubleshooting guide. When users inquire about home problems, it will start with a variety of common reasons to help users quickly locate the problems and provide specific solutions one by one. When the user decides to seek the help of the master, it will also provide pit avoidance guide and industry charging reference to break the information asymmetry, so that consumers can accurately identify routines and predict risks in advance.   The traditional platform service process is "user orders-master service-user evaluation", which is an after-the-fact feedback mechanism-the problem has occurred, the service has been completed, and users can only "vote with their feet" or spit afterwards, and the evaluation has obvious lag and subjectivity. The logic of pea AI is completely different: it moves the intervention node from "after the event" to "before the decision-making link". Before looking for a master, users should first diagnose the problem through AI (whether it is a big problem or not), then predict the scheme (probably how to repair it), combine the price expectation (what is the reasonable range), and finally complete the master matching (who is good at repairing this). This decision-making path of "ask AI first, then find the master" is essentially to rebuild the initiative of consumers in service transactions. The user went to the master with information and expectation, and the conversation between the two sides changed from "you have the final say" to "we will discuss it".     The launch of pea AI is an important step for the home service industry to move from general dialogue to vertical deep cultivation in the application of AI technology. Relying on more than 200 million real orders accumulated by Wanshifu in 12 years and the service experience of more than 4 million certified masters, the agent focuses on the scene of home appliance maintenance, builds a step-by-step solution around "avoiding pits, saving money and saving trouble", and moves the information intervention node from the traditional post-event evaluation to the user decision-making link. By providing services such as price reference, fault self-diagnosis and master intelligent matching, Pea AI tries to break the information asymmetry and trust barrier that has long plagued the industry. From the perspective of industry evolution, it has promoted the third-stage leap of home service platform from "online" to "intelligent", and provided an operable sample to solve the problem of "difficult decision-making" after "difficult to find someone" and "difficult to trust". In the future, its closed-loop logic of "data-diagnosis-quotation-matching" is expected to extend to more subdivided fields such as installation, cleaning and maintenance, and help the information circulation mode and consumer initiative in the home service industry to achieve systematic reconstruction.

During the two sessions , A number of policy statements related to home and consumption attracted great attention from the industry. A series of policy keywords, such as "trade-in", "exploring multi-channels to revitalize existing commercial housing", "strengthening housing security for first-married and first-born families", "housing quality improvement project" and "ultra-long-term special national debt", are not only related to the national economy and people's livelihood, but also profoundly affecting the production, design and terminal service mode of the home industry. Under the overall program of "high-quality development", the policy is drawing a clear blueprint for the development of the home furnishing industry and promoting the upgrading of the industry from the traditional growth logic to a new systematic paradigm.   Value reconstruction: from "scale cost speed" to "product manufacturing brand"   In the past years, the core value of the home furnishing industry has been based on scale, cost and speed. However, with the policies clearly taking "expanding domestic demand" and "accelerating the development of new quality productivity" as the core engines of national development, the industrial value triangle is undergoing structural migration. The new value system consists of product value (green and intelligent), manufacturing value (flexible and efficient) and brand value (difference and recognition). The core of industry competition is no longer just cost competition, but provides solutions around the "good relationship between people and home", covering multi-dimensional competition such as unique value creation, intelligent manufacturing capability and consumer emotional identity. China Home Expo believes that this shift in value is pushing home furnishing enterprises from "fighting for price" to "fighting for connotation".   Demand side: the stock is rejuvenated into the main battlefield, and the old ones are exchanged for new ones to get financial support   According to the government work report in 2026, the state plans to arrange 250 billion yuan of ultra-long-term special national debt to support the trade-in of consumer goods. This policy has injected strong impetus into the upstream and downstream of home appliances, home, home textiles, home improvement and other large home industry chains. At the same time, the real estate policy clearly points to revitalizing the stock of commercial housing and promoting the construction of safe, comfortable, green and intelligent "good houses", which has raised the market demand baseline for smart, healthy and energy-saving home products. However, the industry is also facing practical challenges: the "rejuvenation" business has the characteristics of non-standardization and service-oriented, which poses a great test for the organizational ability of traditional enterprises. In addition, the statement of "rectifying the' involution' competition" in the report indicates that the space of relying solely on traffic and price war will be increasingly narrowed. China Home Expo believes that the stock market needs more systematic service capabilities than simple low prices.   Manufacturing side: new quality productivity drives upgrading, and "artificial intelligence+"becomes the key path   The government work report vigorously promotes large-scale equipment renewal and "artificial intelligence+"action. The industry believes that the automation efficiency of "black light factory" and the creative generation ability of "AI design" are becoming a reality. Injecting "artificial intelligence+"thinking into the whole chain from R&D to service is regarded as the key path for enterprises to realize value jump.   Value side: green and low carbon become access conditions, interconnection standards or reshape the competitive landscape   "Green low-carbon economy" has changed from optional to compulsory. Green supply chain and product carbon footprint are becoming "new admission tickets" for enterprises to enter the mainstream market. At the same time, during the two sessions, a representative member put forward the proposal of "establishing a mandatory national standard for smart home interconnection", which indicates that the industry competition will be upgraded to the competition of ecology and standards in the future, and a higher-dimensional competition barrier will be built. For enterprises, balancing investment between short-term performance and long-term ism is a test of management strength.   The main response: leading enterprises cooperate and integrate, subdivide brands and deepen their efforts to break through   Facing the adjustment of industry paradigm, the core task of leading enterprises and industrial platforms is to build a cross-domain industrial synergy mechanism around the "good house" standard, and integrate the scattered demand for stock renewal into a new service model with large scale and high efficiency. The opportunity for category champions and cutting-edge brands lies in deepening market segments. Under the background of trade-in market, the subdivision needs such as kitchen efficiency, sleep therapy, safety for the elderly, and people and pets living together are regarded as potential growth points. Integrating "artificial intelligence+"into all aspects of the enterprise is considered to be a key step to realize value enhancement. Supply chain enterprises need to become stable, reliable and technical "core components". It is the main way to take the path of "invisible champion" to improve efficiency and quality through equipment renewal, or to become the priority choice of brand owners through green certification. Terminal service providers and designers are close to consumers, and their professional design, reliable delivery and localization services are the key links to transform products into actual living experience. The transformation from shopping guide to "community life plan consultant" is regarded as the direction of value promotion.     Generally speaking, the policy of the two sessions in 2026 provides a clear transformation framework for the home furnishing industry. Driven by "high quality development" and "new quality productivity", the industry is moving from partial adjustment of the old model to systematic upgrading of the development paradigm. For different types of enterprises, grasping the changes of demand side, manufacturing side and value side and adjusting strategies in combination with their own positioning will become the key to future competition.

Recently, Dehua Tubao Decoration New Materials Co., Ltd. (hereinafter referred to as "Tubao"), a domestic home building materials industry enterprise, officially launched its annual heavy innovative product "Zero-formaldehyde water paint board". With environmental protection standards exceeding the national standard ENF, advanced paint texture and excellent durability, this product provides a brand-new material solution for the technical upgrading of the home industry and the construction of a "good house". This move is not only a positive response to the macro policies such as the national green building the countryside and the trade-in of consumer goods, but also accurately captures the pulse of the times when the current home consumption market is accelerating towards health, environmental protection and integration.   1.the industry pain points: Yan value, environmental protection and durability are difficult to have both   For a long time, there has always been an irreconcilable "triangle" in the field of home decoration materials-that is, the visual effect (face value), environmental safety (low formaldehyde) and physical durability (durability) of products often cannot reach the ideal state at the same time. Although the traditional paint board is rich in color, it is easy to release harmful substances such as formaldehyde and benzene during production and use. However, some water-based paint plates, which focus on environmental protection, are often difficult to meet the long-term durability requirements in high-frequency use scenarios due to problems such as insufficient surface hardness, poor scratch resistance and easy aging. The "zero-formaldehyde water paint board" released by Tubao this time has systematically solved the stubborn disease in this industry through the major innovation of the underlying material science and core technology, and achieved a breakthrough in both. Shanghai Home Expo believes that this breakthrough provides a reference direction for the upgrading of home materials.   2. the technical core: German technology and zero-formaldehyde standard two-wheel drive   In terms of product texture and aesthetic performance, the product introduced German polymer nano-coating technology, and combined with the core technology of anaerobic polymerization, successfully reproduced the matte skin feeling and soft satin texture that can only be presented by high-end water-based paint. Whether it is the delicate touch of the fingertips or the warm luster of the eyes, it highly restores the true texture of natural wood and high-end painting. More importantly, the product realizes the integrated aesthetic effect of "the same color, the same pattern and the same quality" among the door panels, wall decorative panels and cabinet plates. This means that designers and consumers no longer need to worry about the color and texture splicing of different spaces. From the entrance door to the living room background wall to the bedroom wardrobe, the whole home space can form a coherent and harmonious visual language. At the same time, this technology also simplifies the production process, and accurately fits the current mainstream trend of "integration of doors, walls and cabinets" customization. Shanghai Home Expo pointed out that the zero formaldehyde standard is moving from marketing concept to industrialization.   In terms of environmental performance, Tubao has put forward an internal enterprise standard higher than the national standard-"ENF+/Zero-formaldehyde Ultra-clean" standard. This standard requires that raw material procurement, adhesive preparation, production process and finished product package not only reflect the technical strength of the enterprise, but also respond to the new national standard of "Formaldehyde emission limit in interior decoration materials, wood-based panels and their products" which will be fully implemented in 2025, and it is also the practice of the core spirit of "health, safety and high quality" in the green building the countryside policy.   3. performance advantages: strong protection, to meet the complex challenges of old house renovation   With the real estate market changing from incremental development to stock operation, renovation and partial transformation of old houses have become an important growth point of home consumption. This kind of scene often faces practical problems such as complex wall base, changeable construction environment and high frequency of use. Tubao's "zero-formaldehyde water paint board" has built a multi-dimensional tough protection system for this purpose.   First of all, its surface hardness reaches 3 hours, far exceeding that of ordinary water-based paint plates. This means that it is difficult to leave obvious marks on the surface of keys, toys and pets in daily use. At the same time, the product has excellent crack resistance, and fine lines are not easy to appear even under different temperature and humidity changes. Secondly, the surface of the plate is designed with fingerprint-proof and oil-resistant characteristics for areas that are easy to be contaminated with oil fingerprints, such as kitchens and porches. In addition, the anti-ultraviolet system formed by advanced technology such as ultra-high temperature electron beam (EB) curing can effectively delay the yellowing and aging of the veneer due to sun exposure. These characteristics accurately respond to the core demands of users of stock room renovation for long-term value of materials and low maintenance cost-not only to look good, but also to live with peace of mind and use for a long time.   The release of Tubao's "Zero-formaldehyde Waterpaint Board" is by no means a simple product iteration, but an important symbol of its performance of social responsibility and leading green innovation as a leading enterprise in the industry. On the one hand, it actively responded to the national "double carbon" strategy and the promotion policy of green building materials, and changed the "zero aldehyde addition" from a marketing concept to a quantifiable and verifiable industrial product through real technological breakthroughs; On the other hand, it also provides a solution that gives consideration to environmental protection, aesthetics and durability for downstream customized home furnishing enterprises, real estate developers and consumers, and effectively promotes the benign transformation of the home furnishing industry from price competition to value competition.     The launch of Tubao's "zero-formaldehyde water paint board" marks a key breakthrough in the long-standing triangle contradiction of "face value, environmental protection and durability" in the field of home decoration materials. By introducing German polymer nano-coating technology and anaerobic polymerization process, this product realizes the high-end texture and aesthetic unity of door, wall and cabinet integration; In order to surpass the "zero formaldehyde and ultra-clean" standard of ENF level, green environmental protection will be transformed from concept to industrialized products; At the same time, with the protection system of 3H surface hardness, crack resistance, fingerprint prevention and ultraviolet resistance, it accurately meets the requirements of durability and low maintenance in complex scenes such as renovation of stock houses. This move is not only a strong practice of the national green building the countryside, trade-in and "double carbon" strategy, but also promotes the home industry from price competition to value competition, and provides practical material solutions for the construction of "good houses" and the healthy life of consumers.