China Home Expo recognizes that as the global trade landscape continues to evolve, professional customs trade data has become an essential reference for home furnishing foreign trade enterprises to grasp market trends and uncover overseas business opportunities.   In the face of increasingly fierce international competition and frequently updated trade rules, leveraging authoritative industry reports can help enterprises refine their business decisions and achieve steady growth in foreign trade operations. In response to industry development needs, Zhiyan Consulting has launched the 2026 Global Plastic Furniture Industry Supply-Demand and Trade Overview & Key Country Export Analysis Report, providing comprehensive data reference and development strategy guidance for domestic foreign trade enterprises. This report consolidates six years of industry data from 2020 to 2025, reviews the import and export development history of global plastic furniture, analyzes the competitive advantages of Chinese products in the global supply chain, and organizes the competitive landscape of export enterprises and overseas buyer resources to achieve efficient supply-demand information matching. The report offers predictive recommendations across four dimensions—consumption potential, industry competition, risk management, and investment prospects—helping enterprises build core competitiveness and seize new opportunities in foreign trade development. As home consumption upgrades and environmental awareness spread, plastic furniture has gained widespread application in residential, office, outdoor, and medical settings due to its lightweight, easy-to-maintain, and cost-effective advantages. By raw material, it can be classified into three categories: general-purpose plastics, engineering plastics, and specialty plastics, respectively suited for storage products, outdoor tables and chairs, and medical-specific furniture. From the perspective of usage scenarios, storage furniture, dining tables and chairs, and camping folding furniture are all mainstream market categories, with the overall industry scale steadily increasing. From 2019 to 2024, global plastic furniture imports continued to rise, with import value growing from US$2.857 billion to US$3.089 billion. In 2025, the import market showed clear divergence. The United States ranked first with import value of US$821 million, while the United Kingdom, Canada, Mexico, Spain, and Malaysia also demonstrated strong demand. North America, Europe, and Southeast Asia have become the core global demand regions. With the upgrading of material technology, the industry still possesses stable growth potential going forward. China boasts a complete plastic furniture industry chain and is a major global supply base, with export scale climbing year after year. Industry exports were US$1.082 billion in 2019, growing to US$1.874 billion in 2025, with market share rising from 37.87% to 65.87%. Leveraging advantages in production capacity, delivery, and supply chain, domestic enterprises firmly occupy a dominant global position, while the industry continues to upgrade toward green and intelligent directions. From the export market perspective, the United States, Malaysia, Thailand, the Philippines, and Singapore account for nearly 40% of domestic export share, with the United States being the largest export destination for Chinese plastic furniture. Meanwhile, multiple countries including Niger, Zimbabwe, and Hungary have seen export growth rates exceeding 40%, highlighting the growth potential of emerging markets in Africa, Central Asia, and Eastern Europe. Enterprises can balance deep cultivation of traditional markets with layout in emerging markets to reduce trade risks from over-reliance on a single region. The report covers multi-dimensional content including global production and sales data, country-specific market analysis, overseas buyer information, and trade risk early warnings. It reviews market access rules for major developed countries and provides targeted overseas expansion plans. As a professional industry research institution, Zhiyan Consulting leverages big data analytics to provide enterprises with diversified services including industry research and business planning, helping foreign trade enterprises precisely explore overseas markets and driving the high-quality global expansion of China's plastic furniture industry. Source: caifuhao

CIFF Shanghai has observed that in the face of an industry dilemma characterized by severe price-based cutthroat competition and frequent consumer disputes, leading home furnishing brands are accelerating their departure from extensive marketing models and shifting toward value-driven tracks of quality and service.   Recently, Oppein Home Group held a direct-store strategic upgrade launch event at its headquarters, unveiling the new development philosophy of “Break the Tricks, Shop with Confidence”—a reform initiative emphasizing no gimmicks, heavy transparency, and strong guarantees that has attracted widespread industry attention. This strategic upgrade was first rolled out across 56 Oppein headquarters direct stores in Guangzhou and Dongguan, featuring four core policies: full price transparency, no-questions-asked deposit refunds, city-wide uniform pricing, and comprehensive service guarantees. Simultaneously, the brand released eight consumer confidence commitments, directly targeting long-standing pain points in the industry. According to data from the China Consumers Association, complaints related to home decoration and property services exceeded 21,000 cases in 2025, with price opacity, difficulty in refunding deposits, and unclear after-sales responsibilities being the most concentrated consumer complaints. Oppein's new policy directly addresses these chronic industry ills, driving the industry from low-price competition toward value-based competition. At the level of price transparency, Oppein has taken the lead in reconstructing traditional industry pricing rules, thoroughly breaking the hidden consumption chaos of the home customization industry. The brand has incorporated daily necessity configurations such as drawers and exposed panels into the base package, upgraded premium processes such as hidden-hole craftsmanship and branded door hinges to standard features, and made multiple mainstream color options and featured custom door styles available free of charge. Meanwhile, Oppein has broken the industry's entrenched billing practices, achieving uniform pricing for different panel materials and excluding hollow areas from projected area calculations. Multiple high-frequency chargeable add-on processes have been consolidated into affordable standardized packages, significantly reducing consumers' additional expenses and eliminating hidden home decoration costs at the root, making pricing open and transparent. Consumer protection and service systems have undergone a comprehensive upgrade to effectively safeguard consumers' legitimate rights and interests. The brand has innovatively introduced a contract pre-emptive protection mechanism: consumers can receive a full no-questions-asked refund of their deposit before formal contract signing, and can freely adjust design plans at any time after signing if dissatisfied, fully empowering consumers with autonomous choice. At the same time, all direct stores in Guangzhou and Dongguan implement city-wide uniform pricing for identical products, with the system automatically locking in selling prices, thoroughly eliminating store price differences and regional price disparities. At the after-sales service level, Oppein has established an efficient guarantee service system, implementing service standards of 24-hour rapid response and 72-hour custom solution delivery. A multi-layered supervision system has also been established, including general manager supervision hotlines, notary office notarization, full-process media witnessing, and consumer inspector patrols, comprehensively ensuring the effective implementation of all service commitments and eliminating service buck-passing and fulfillment shrinkage. Leveraging the channel advantages of standardized direct stores with strong execution capabilities, this reform has become an important experiment for Oppein in exploring industry transformation. If the pilot model proves successful, it will be gradually promoted nationwide, providing a mature benchmark for the transformation and upgrading of home furnishing channels. The core of this upgrade is to drive the industry from marketing-driven to trust-driven, raise the industry's service baseline, improve the market phenomenon of "bad money driving out good," and facilitate the healthy development of the home industry. Drawing on the “Root Theory,” Oppein deeply understands that consumer trust is the core foundation of industry development. Industry associations have also given high recognition to this reform, calling on the entire industry to follow suit. Oppein stated that the brand will abandon marketing tricks, build reputation through sincere service, and adhere to the principle of zero buck-passing in service. Going forward, Oppein will continue to act as an industry pioneer, deeply cultivating transparent, high-quality service, and leading the home industry toward value return and sustainable development. Source: furnituretoday

China Furniture Exhibition has learned that relying on the reconstructed FTCFE furniture export-specific statistics from the General Administration of Customs, the true dynamics of China's furniture foreign trade can be precisely captured. This statistical framework focuses on four mainstream categories of residential furniture, excluding special non-standard items such as aviation, vehicle, and medical furniture, and systematically reviews the export structural changes and overall trends of the furniture industry in the first five months of 2026.   Overall export growth has seen a modest weakening. In May alone, furniture exports reached RMB 40.99 billion, down 2.9% year-on-year. Cumulative exports from January to May totaled RMB 200.61 billion, down 1.6% year-on-year. Looking at overseas markets by destination, export markets are divided into three tiers. The first tier comprises the United States (RMB 45.55 billion), United Kingdom (RMB 11.54 billion), Japan (RMB 9.8 billion), Germany (RMB 9.26 billion), and Australia (RMB 8.28 billion). May saw a short-term rebound in exports to the United States, with monthly exports of RMB 9.64 billion, surging 32.1% year-on-year. However, cumulative exports to the United States from January to May still fell 1.6% year-on-year. The European market has warmed up overall, with exports to Spain, Poland, and Germany in the first five months rising 15.1%, 11.1%, and 8.2% respectively. Other key markets showed significant divergence. Exports to Mexico and Saudi Arabia fell 18% and 24.6% year-on-year respectively, while India, Russia, and Italy achieved high growth, with increases of 42.7%, 43.9%, and 8.9% respectively. From a long-term perspective, China's dependence on furniture exports to the United States has continued to decline. In the first five months, the share of total exports accounted for by the United States was 22.7%, compared to 27.5% in 2022—a cumulative decline of nearly 5 percentage points over four years. The overall share of the top 30 countries has continued to contract, as furniture enterprises actively lay out markets in Belt and Road partner countries. Export growth in emerging markets in Central Asia, the Middle East, Africa, Latin America, and Southeast Asia has comprehensively surpassed that of traditional European and American markets, with the effectiveness of diversified export layouts becoming prominent. The import market has also cooled slightly in tandem. From January to May 2026, cumulative furniture imports totaled RMB 3.59 billion, down 3% year-on-year. The top three import source countries were Italy (RMB 1.14 billion), Germany (RMB 410 million), and the United States (RMB 230 million), with imported goods primarily consisting of wooden furniture and various seating products. The article compares China-US bilateral furniture trade data. China's export statistics are based on shipping dates, while US import statistics are based on port clearance dates, creating a time lag of 25 to 45 days. Therefore, US data lagging by one month is used to match domestic data for the same month. In March 2026, China's furniture exports fell 33% year-on-year, ending a 12-month streak in which domestic furniture export growth outpaced US furniture import growth. This fluctuation was primarily driven by short-term factors such as Spring Festival production and sales rhythms and statistical period misalignment between the two countries. The 12-month streak of leading growth from April 2025 to March 2026 fully validates the effectiveness of the market diversification strategy. US monthly import data has continued to trend downward, with import values declining year-on-year for four consecutive months from January to April, within a range of 11% to 21.2%. Overall, while the continued decline in dependence on the US market has brought short-term adjustment pains, it has also propelled the industry to complete a structural transformation of its market composition. The comprehensive warming of the European market and the short-term significant rebound in May exports to the United States demonstrate the stable supply chain responsiveness of the domestic furniture industry chain. The 12 consecutive months of export growth outperforming US imports also confirms that China's furniture industry possesses solid resilience during the foreign trade transformation phase. Source: toutiao

CIFF Shanghai recognizes that in 2026, the home decoration industry is undergoing profound structural transformation.   Smart, green, self-indulgent, and age-friendly have become the mainstream of home consumption. The industry has bid farewell to low-price competition, with integrated turnkey solutions gradually replacing fragmented construction. AI technology has emerged as the core force driving industrial upgrading. The home decoration industry has fully entered the stock competition phase, with old home renovation becoming the primary growth driver. Relevant data shows that in April this year, building materials and home furnishing store sales rose steadily, indicating a stable recovery trend. Consumer demand is gradually shifting toward new first-tier cities, which, leveraging advantages in population inflow and active second-hand housing transactions, have seen their share of renovation demand rise to 45.70%. Consumers' renovation choices have shifted from price-first to quality living. One-stop turnkey solutions now account for over 80% of market share. Mid-range improvement budgets of RMB 80,000–120,000 have become mainstream, with consumers willing to pay premiums for eco-friendly building materials and refined construction. Home decoration aesthetics have returned to simplicity and practicality. Custom designs with cultural attributes such as new Chinese style and vintage aesthetics are widely favored. The current prevailing consumption philosophy of self-indulgence has taken hold: nearly 90% of consumers prioritize eco-friendly building materials, and over 60% are willing to bear a certain premium for green home decoration. Environmental protection, texture, and intelligence have become the three core criteria for material selection. AI digitization is reshaping the full-process service model of home decoration. Over 30% of users now leverage AI for space planning and design scheme generation, with the adoption rate of smart home decoration tools rising significantly year after year. The global AI home design market is expanding rapidly, with design software evolving from traditional drafting to cloud-native intelligent systems. Home decoration AI is no longer limited to producing renderings—it can now build complete, deliverable living spaces. The industry has officially entered the spatial intelligence development stage. A relevant industry white paper has defined the three core capabilities of spatial intelligence: spatial perception, spatial reasoning, and spatial interaction. Currently, only a handful of intelligent design products can fully implement all three functions, far exceeding industry averages in delivery dimensions such as construction coordination and quotation accuracy. Such technology draws on years of R&D accumulation by home furnishing enterprises, integrating modular craftsmanship with artificial intelligence to achieve efficient delivery of personalized customization. The competitive focus of the home decoration industry has shifted from design renderings to full-chain delivery service. One-stop smart home decoration has connected the entire process of design, procurement, construction, and after-sales service. Future industry development will advance around three directions: the continuous expansion of the existing stock and old home renovation market, AI design tools becoming standard for renovation, and industry evaluation standards tilting toward delivery feasibility. In 2026, the home decoration industry has officially bid farewell to traditional drafting models, steadily advancing toward efficient delivery and quality-oriented development under the empowerment of spatial intelligence. Source: goldenhome

CIFF Shanghai has learned that in Q2 2026, the home decoration and building materials industry officially entered the stock competition phase, with the overall market showing steady growth and gradual bottoming-out recovery.   Data shows that in May, sales at large-scale building materials and home furnishing stores reached RMB 128.694 billion, up 15.07% month-on-month and slightly up year-on-year. Cumulative sales in the first five months saw a notably narrower decline compared to Q1, highlighting the industry's resilient recovery. Supported by urban renewal plans and trade-in subsidy policies in multiple regions, old residential community renovation and existing stock home refurbishment have become the core growth engines. Market divergence continues to intensify: high-end eco-friendly and smart home decoration demand remains robust in first- and second-tier cities, while third- and fourth-tier cities remain mired in low-price homogeneous competition. Currently, over 60% of home decoration demand comes from partial renovation of old homes. Local home furnishing enterprises are gradually breaking free from price-based cutthroat competition by leveraging refined local services. Consumers born in the 1980s and 1990s have become the main force in home decoration spending, with health, smart technology, and personalized customization emerging as the three mainstream consumption trends. Sales of ENF-grade eco-friendly panels and odor-free antibacterial building materials have risen sharply, as consumers increasingly prioritize environmental indicators in home decoration. Moisture-proof and mold-resistant primary materials adapted to humid regions have gained wide recognition. The smart home market is experiencing explosive growth, with whole-home interconnected smart solutions far outpacing individual smart products in popularity. Customized demand for mainstream housing types now accounts for over half of the market, with whole-home storage solutions and age-friendly renovation seeing rapid growth. Local brands combine local housing type characteristics to provide one-on-one exclusive design, effectively addressing the industry pain point of deviation between renovation renderings and actual outcomes, and precisely matching the current public demand for refined home decoration. The consumption upgrade is accelerating industry consolidation. New environmental regulations are phasing out outdated small and medium-sized production capacity, while modular quick-install building materials and one-stop turnkey services have become mainstream industry models. Compared to the weakness of national chain brands in delayed after-sales service across regions, local home decoration enterprises have deep roots in their areas for many years, familiar with local living environments and housing characteristics, with in-house design and construction teams capable of full-process implementation. The industry still faces challenges such as rising costs from environmental upgrades, incompatibility between smart devices from different brands, and lack of unified standards for custom delivery. Relying on reliable quality and localized attentive service, regional brands are more likely to win consumer trust and effectively build differentiated competitive advantages. Future competition in the home decoration industry will shift from price wars to comprehensive contests of quality, design, and service. As urban renewal continues to advance, the dividend of the old home renovation market will keep being released. Enterprises that combine eco-friendly products, custom design, and comprehensive local after-sales service will seize the initiative for development. In this window period of industry quality upgrading, home furnishing enterprises must adhere to the development direction of green, smart, and customized solutions, and deeply cultivate localized refined services, in order to achieve sustainable breakthrough in the stock market. Source: sohu 

Furniture China Expo recognizes that in 2026, the furniture industry has entered a period of deep transformation and adjustment. While overall scale continues to grow steadily, the competitive landscape is increasingly diverging, and innovation has become the core driving force for development. Multiple forces—policy, consumption, and technology—are reshaping traditional growth models, and new industry trends are accelerating.   The Ministry of Commerce and the Building Materials Distribution Association forecast that home furnishing retail sales will reach RMB 4.89 trillion this year. Stock renovation, subsidized housing outfitting, and trade-in programs are driving market growth, while old residential community and age-friendly renovation projects are generating RMB 80 billion in incremental demand, offsetting the downturn in the new housing market. The custom home furnishing market is expected to exceed RMB 500–600 billion, with growth moderating to 5%–8%, officially entering the stock competition phase. Consumer demand has shifted from mere practicality to lifestyle creation. Environmental protection has become a hard standard, with 90% of consumers prioritizing panel eco-friendliness. ENF-grade panels, formaldehyde-free adhesives, and water-based paints are being widely adopted. Leading enterprises are building green supply chains and obtaining environmental certifications. The smart home market has exceeded RMB 1.2 trillion, with AI smart beds and whole-home central control systems becoming mainstream. Products have evolved from simple interconnection to autonomous perception and adaptation to user habits. Consumers born in the 1980s and 1990s are the primary demographic, favoring natural wood and wabi-sabi minimalist styles, and willing to pay premiums for products with emotional value such as intangible cultural heritage craftsmanship and IP collaborations. Products are moving toward integration and sustainability. Whole-home customization has upgraded to one-stop living solutions encompassing inspection, design, construction, and governance. Integrated door-wall-cabinet orders now account for over 40% of the market. The industry is continuously updating materials and processes, combining multiple finishes with metal and glass to elevate texture, while laser edge banding and premium hardware have become standard features for high-end products. Online-offline integrated OMO new retail is being rolled out comprehensively. In 2024, Douyin home decoration orders surged 207% year-on-year, and turnkey whole-home models are rapidly capturing market share. However, homogeneous "pseudo whole-home" products are flooding the market. Standardized large-format stores exceeding 1,500 square meters can reduce operating costs by 18%–22% and significantly boost marketing conversion efficiency. Market competition is becoming increasingly polarized. The top 10 brands now hold a combined market share (CR10) of 45%, with resources continuing to concentrate in enterprises such as Oppein, Suofeiya, and Kuka. Low-end overcapacity persists, with industry inventory up 61% year-on-year, placing immense survival pressure on a large number of small and medium-sized enterprises. Foreign trade layouts are diversifying, with the share of exports to the United States falling to 18.8%, while Europe and Southeast Asia have become new growth points. Policy continues to guide the industry toward green and intelligent development. Green building materials and smart home appliances are being rolled out in rural areas, multiple departments are increasing trade-in subsidies, and national standards for age-friendly furniture are creating new renovation tracks. Meanwhile, financial compliance has become an entry threshold for enterprises—merchants unable to issue special VAT invoices will be excluded from various policy subsidy benefits. Source: zzyingbao

China Home Expo has learned that in 2026, a concentrated rollout of supportive and regulatory policies for the home industry, combined with the latest market dynamics, has officially set the home industry on a comprehensive path of transformation and upgrading.   The government has allocated RMB 250 billion in ultra-long-term special treasury bonds for consumer goods trade-in programs. This policy expansion now includes smart home products and age-friendly home furnishings in the subsidy scope, allowing local governments to issue subsidies for products such as smart security systems and age-friendly bathroom fixtures, with the goal of driving related category sales to exceed RMB 2.6 trillion. Guided by this policy direction, China has begun implementing the "Good Housing" construction standards emphasizing safety, comfort, green features, and intelligence, raising the entry threshold for home products across four dimensions: material safety, ergonomics, low-carbon energy efficiency, and smart connectivity. The environmental sector has seen binding constraints introduced. The new national standard for formaldehyde emission from wood-based panels, which took effect on June 1, has for the first time incorporated the E0 grade as a mandatory requirement. The standard specifies that formaldehyde emission from wood-based panel substrates must not exceed 0.124 mg/m³, while finished products such as flooring and wooden doors must meet the E0 grade requirement of 0.05 mg/m³. Non-compliant products are prohibited from use in home decoration, and enterprises engaged in illegal production or sales will be held accountable. Age-friendly home furnishings have also received unified national design standards, with multiple regions launching home age-friendly renovation subsidies of up to RMB 3,000 per person, gradually making age-friendly home products a market necessity. The online furniture sales regulations implemented in May require e-commerce platforms to fully disclose product specifications, with environmental and smart product claims required to be accompanied by relevant certification documentation. As mandatory standards for interconnectivity take effect, the long-standing incompatibility issues between smart home devices from different brands are gradually being resolved. Several leading home appliance manufacturers have integrated with mainstream smart ecosystems, with industry estimates projecting that the smart home market could reach RMB 800 billion this year. On the foreign trade front, furniture and parts exports in the first four months of this year totaled RMB 153.49 billion, representing a modest year-on-year decline of 1.5%. Regional industries are developing steadily. Liuzhou, Guangxi, has gathered 308 large-scale wood processing enterprises with a total investment of RMB 11.64 billion, and the local panel ordering fair achieved contract signings of RMB 680 million. The growth logic of the current home industry has clearly shifted. Existing stock renovation and whole-home customization have become mainstream market trends, while the past extensive model of price-based cutthroat competition is being constrained. Environmental controls continue to tighten, with 39 categories of volatile organic compounds including formaldehyde now subject to environmental tax collection, making green supply chains a core competitive advantage for enterprises. Guided by this series of policies, the home industry is undergoing comprehensive transformation. Market demand is shifting from new home outfitting to old home renovation, production methods are upgrading from traditional manufacturing to intelligent manufacturing, and industry competition is evolving from individual product rivalry to comprehensive competition across the entire industrial chain. Going forward, environmental sustainability, smart technology, and age-friendly design will become the three core tracks for home enterprises to focus on and develop. Source: wangyi

Shanghai Home Expo has learned that the home industry has officially entered a structural transformation phase dominated by existing stock renovation. The traditional development model relying on new home deliveries and natural foot traffic at offline stores is no longer viable, as the market consumption landscape has undergone comprehensive change.   Current home consumption is characterized by personalized demand, content-driven decision-making, and omnichannel distribution. Over 70% of market demand now comes from old home renovation and home upgrades. Consumers increasingly prioritize comprehensive value for money, willing to pay for living solutions that align with their personal lifestyles. Industry competition has shifted from price wars to comprehensive contests of service, supply chain, and user operations. Consumer demand has moved beyond standardization, with markedly different needs across demographic segments: younger consumers favor compact home storage solutions and lightweight smart products; middle-aged and elderly consumers prioritize age-friendly safety features; pet-owning households require stain-resistant home furnishings. Nearly half of consumers already use smart home products, while 40% have purchase plans. Green sustainability, spatial adaptability, and comprehensive value for money have become core purchasing criteria. Enterprises can no longer apply one-size-fits-all products; they must break down segmented scenario needs and translate personalized demands into scalable, standardized solutions. Offline store foot traffic continues to shrink, with over 60% of consumers screening brands through online channels such as short-form videos and live streaming, while offline stores serve merely as experience and transaction venues. In 2025, total furniture retail sales rose by 14.6%, yet traditional stores continued to struggle. The complete consumer journey has evolved into online discovery, offline experience, and local fulfillment—no single channel can sustain business alone. Enterprises must build omnichannel operation systems, using home decoration content to drive traffic, upgrading stores into scenario-based experience showrooms, and pairing them with community sample homes and factory-direct purchasing to reduce customer acquisition costs. Leveraging AI design tools to rapidly generate whole-home solutions, enterprises can split general modules for batch production while customizing appearance and dimensions on demand. Product R&D focuses on four directions: eco-friendly substrates, lightweight smart products, multifunctional storage, and minimalist versatile design, aligning with current living needs. Service is the core of differentiated competition, as the industry shifts from single-product sales to full-cycle living services. Enterprises are building integrated systems encompassing pre-sales design, construction management, after-sales maintenance, and partial renovation. Lightweight old home renovation services achieve a repeat purchase and referral rate 42% higher than traditional full-package renovation, enabling brands to break free from low-price competition. The industry is currently undergoing structural kinetic energy conversion, with extensive, homogeneous enterprises gradually being phased out. The market is clearly stratified: the high-end segment emphasizes design, the mid-range segment focuses on functionality, and the lower-tier segment prioritizes practicality. The core of future competition lies in user value, scenario adaptability, and service capability. Only enterprises that complete comprehensive upgrades across products, channels, services, and supply chains can build sustainable growth advantages in the stock market. Source: weixin

Shanghai Home Expo has learned that in 2026, China's home furnishing industry presents a development pattern of “warm domestic demand and cold overseas markets, with fire and ice intertwined,” standing at a critical juncture of transformation and upgrading. The domestic market is driven by robust momentum from existing stock renovation, compounded by the continuous release of policy dividends, providing ample growth impetus; meanwhile, the overseas market environment remains sluggish, with the industry’s overall exports under pressure.   Data shows that urban residential properties in China with a building age exceeding 20 years account for 35% of the total housing stock. As renovation demand from existing stock is released in a concentrated wave, the 2026 stock renovation market is expected to exceed RMB 2.5 trillion, with a compound annual growth rate of over 8%. This year, China's home decoration market is projected to reach RMB 3.65 trillion, with the potential to surpass RMB 4.5 trillion by 2030. At the same time, the government has allocated RMB 62.5 billion in the first batch of dedicated national subsidies to support the trade-in program for the home furnishing industry, continuously stimulating domestic demand. The overseas market, however, is distinctly chilly. In 2025, several well-known European and American home furnishing giants filed for bankruptcy or suspended operations one after another, with the industry as a whole experiencing a downturn. Affected by this, China's home furnishing exports have continued to decline—furniture exports fell by 5.6% in 2025, lighting exports dropped by 11.9%, and in the first four months of 2026, furniture and parts exports saw a modest year-on-year decrease of 1.5%. The divergence between domestic and overseas markets is pronounced. Amid the reshaping of market dynamics, the home furnishing industry has embarked on comprehensive structural upgrading. Smart home technology has emerged as the core growth track. In 2025, the domestic smart home market reached RMB 815.4 billion, up 29% year-on-year, and is expected to exceed RMB 1.8 trillion by 2030. The home furnishing industry is accelerating its transition from traditional manufacturing to intelligent manufacturing. Consumer trends have also undergone a marked shift. Consumers are moving away from outward-oriented aesthetic consumption toward "inward-oriented" consumption that prioritizes living experience. High-end customization, healing-oriented soft furnishings, and other personalized home products have become new hotspots. The emotional economy market is projected to exceed RMB 4.5 trillion by 2029. Green transformation and high-end positioning have become the mainstream of industry development. The newly implemented national standard for formaldehyde emission limits is driving the industry away from cutthroat low-price competition toward value-based competition. Over 90% of consumers prioritize eco-friendly building materials, and more than 60% are willing to pay a premium for green home decoration. Meanwhile, the market center of gravity continues to shift downward, with new first-tier cities accounting for 45.70% of renovation demand, having become the core growth pole of the home furnishing industry and reshaping industry channels and operational layouts. As the domestic market gradually saturates and stock competition intensifies, brand globalization has become an inevitable path for home furnishing enterprises to break through bottlenecks. In 2025, China's furniture and parts exports reached RMB 455.9 billion, pan-home furnishing full-category exports stood at approximately RMB 516 billion, and the fashion home furnishing segment achieved export scale of RMB 89.2 billion—the overseas market still possesses vast development potential. Today, China's home furnishing globalization has entered an entirely new phase. The industry is consolidating its foundation through domestic upgrading and opening new frontiers through brand globalization, gradually achieving a transformation from manufacturing output to brand output, and driving the industry's high-quality global development. Source: toutiao

China Furniture Exhibition learned that the 2025 Furniture Industry Import and Export Report comprehensively reviewed the foreign trade development of China's furniture industry in 2025. That year, the industry operated in a complex and volatile international trade environment while simultaneously accelerating its industrial transformation.   Data shows that in 2025, China's furniture industry accumulated export value of US$67.81 billion, down 5.9% year-on-year from 2024 and 2.2% from 2023. The quarterly export trend showed significant divergence: Q1 and Q2 exports fell by 8.3% and 5.2% respectively compared to 2024, yet both achieved positive growth compared to the same period in 2023; Q3 saw a modest year-on-year increase of 0.6%, marking the only quarter with positive growth for the entire year; Q4 export value reached US$17.633 billion, down 9.4% year-on-year, representing the largest quarterly decline of the year. The import market continued to contract. In 2025, accumulated furniture imports totaled US$1.531 billion, down 5.4% year-on-year, marking the third consecutive year of import decline. Q4 imports amounted to US$404 million, down 1.8% and 8.3% compared to Q4 2024 and Q4 2023 respectively. Notably, the import decline in 2025 narrowed compared to the previous two years, indicating some easing of downward pressure in the industry's import market. In terms of export market structure, Asia, North America, and Europe remain the core export markets for Chinese furniture, with the three regions combined accounting for 83.8% of total exports. Asia led the way with export value of US$22.466 billion, representing 33.1% of total exports. In 2025, the top 10 export destinations for Chinese furniture were the United States, United Kingdom, Japan, Australia, Germany, Malaysia, South Korea, Canada, Netherlands, and Singapore, collectively accounting for 55.9% of national furniture exports. The United States ranked as the largest export market, with a share as high as 22.7%. Key overseas markets showed mixed performance, with some traditional markets experiencing significant export declines. South Korea recorded the steepest drop, with 2025 exports falling 31.0% and 21.6% compared to 2023 and 2024 respectively; the United States saw year-on-year declines of 14.4% and 16.4%; and Malaysia recorded declines of 14.6% and 12.0%. Meanwhile, the United Kingdom and Netherlands markets maintained growth, with the Netherlands achieving positive growth for two consecutive years and rising to the ninth position among export destinations in 2025, signaling that China's furniture overseas market layout is gradually becoming more balanced and diversified. Domestic import and export regions demonstrated differentiated development trends. On the export side, Zhejiang and Guangdong remained the core powerhouse provinces, while Shanghai, Liaoning, and Xinjiang showed particularly strong export growth momentum. On the import side, Europe served as the primary source region, with Italy and Germany firmly holding the top two positions among import source countries. Domestically, Shanghai ranked first in imports, while Fujian, Shandong, and Henan saw steady growth in import scale. The trade structure continued to optimize, with general trade consistently maintaining its dominant position, while emerging trade methods such as cross-border e-commerce continued to unleash vitality. Export categories were led by seating furniture, wooden furniture, and metal furniture, with product structure continuously upgrading. This multi-dimensional structural adjustment has enabled the furniture industry to demonstrate remarkable adaptability and industrial resilience amid external pressures. Regarding the 2026 industry outlook, the report indicates that while international market uncertainties will persist, the fundamental positive trajectory of China's economy remains unchanged. Leveraging the development opportunities presented by the launch of the "15th Five-Year Plan", China's furniture industry will continue to advance branding, green transformation, and high-end upgrading, further enhancing its discourse power and influence in the global furniture industry. Source: zhongjuwenhua