China Home Expo has analyzed major promotional consumption trends, observing that demand for partial renovations of existing homes continues to explode. Light customization has seen a significant surge in transactions, heralding new shifts in the online home consumption landscape. As the 618 e-commerce festival unfolds, major platforms have released home consumption data revealing slowing growth for traditional whole-house customization and ready-made furniture, while light customization, partial renovations, and multifunctional furniture are seizing new growth opportunities.

Tmall's home improvement data shows light customization as the standout category, with transaction volume skyrocketing more than tenfold year-on-year. Numerous home furnishing brands are racing to enter this segment, with modular cabinetry and small-apartment renovation solutions capturing substantial market attention.

Rising in tandem with light customization is multifunctional transformable furniture, a segment with considerable market potential. Height-adjustable coffee tables, extendable beds, and multifunctional sofas have all seen steady sales growth, effectively addressing the space optimization needs of compact homes.

JD.com's home furnishing market shows parallel development between partial renovation and whole-house furnishing services. The platform has introduced lightweight partial refresh packages tailored to second-hand homes and finished properties needing optimization. Kitchen and bathroom refreshes, balcony storage solutions, and entryway renovations rank among the top orders, while demand for elderly-friendly modifications and pet-friendly customization has risen significantly year-on-year.

Lightweight renovation projects feature short construction cycles. Combined with smart home design systems that rapidly generate spatial plans, online self-design and ordering is gradually becoming mainstream. Market acceptance of various partial renovation packages continues to climb.

Light customization occupies the middle ground between ready-made furniture and whole-house customization. Leveraging standardized modular cabinetry, it enables personalized adjustments for single-point spaces such as entryways, balconies, and compact study nooks, aligning with consumer demand for low-cost, flexible renovations.

Affordability and delivery speed are the core drivers of light customization's breakout success. Entry-level pricing in the low thousands of yuan makes it accessible to renters and ordinary families alike. Modular production models dramatically shorten delivery timelines, satisfying consumers' desire for rapid home refreshes. Partial renovations are gradually supplanting whole-house furnishing as the mainstream choice for home transformations.

Multifunctional balcony renovations represent a particularly popular application. Consumers are moving beyond using balconies solely for laundry, instead favoring composite spaces that integrate storage, leisure, and pet activity zones. Niche solutions such as compact study rooms and ultra-slim entryway cabinets effectively address pain points common in existing homes, including insufficient storage and wasted space.

Eco-friendly panels have become a non-negotiable criterion for consumers. With the implementation of new national environmental standards, green materials are no longer mere marketing talking points but fundamental prerequisites for selecting customized home products. Numerous brands focused on the customization segment continue to refine lightweight renovation solutions, launching modular products tailored to different layouts to capitalize on opportunities in the existing home renovation market. China Home Expo continues to track developments in the existing home market, with many brands specializing in modular cabinetry and spatial refresh solutions making prominent appearances at the exhibition, doubling down on the light customization segment to unlock the potential of the existing home renovation market.

Residential consumption mindsets are evolving. Young consumers are moving away from one-time whole-house renovations, increasingly favoring small-scale, flexible partial refreshes that prioritize the comfort of individual spaces. Light renovation has emerged as a defining new home consumption trend.

The home furnishing industry's growth engine is gradually shifting from new home decoration to existing home renovation. Lightweight partial renovations, modular light customization, and multifunctional furniture constitute three major new growth tracks. Enterprises must continue developing products for niche scenarios to meet the diverse living needs of young consumers. Market opportunities are embedded within the wave of existing home refreshes. As home furnishing enterprises continue to deepen their commitment to the lightweight renovation segment, they leverage the industry exchange platform built by China Home Expo to align with consumption transformation trends and capture market dividends.

Source: souhujiaodianjujia