The Golden Creation Award is initiated by the Jintang Prize, one of China’s most influential honors in the design industry, and is exclusively launched on the platform of China International Furniture Fair (Shanghai) (CIFF Shanghai). It aims to establish a globally recognized annual award for product design. On March 19, 2026, the Golden Creation Award officially relaunched under the theme “Prime in Its Time”, drawing significant attention from the global home and design industry. Guided by its core vision of defining the value of design and empowering China’s intelligent manufacturing, the award is committed to discovering outstanding original design and accelerating the transformation of design innovation into real industrial competitiveness. Across the global design landscape, leading home brands, designers, and creative institutions are actively preparing their submissions—bringing forward works that embody both innovation and craftsmanship, and seeking to showcase their design strength on this international stage. ▲金造奖评委（排名不分先后） With the official launch, submissions for the 2026 Golden Creation Award are now fully open worldwide. Centered around the dedicated mini-program, the entire entry process is conducted online, allowing brands and designers to conveniently submit their works through a streamlined digital interface. To support participants in completing their applications efficiently, the Golden Creation Award officially released the 2026 Entry Guide today, providing a clear walkthrough of the submission process via the mini-program. 01 Golden Creation Award — Application Q&A Q1: How do I submit an entry? A：All submissions are completed online. Applicants should log in to the official Golden Creation Award mini-program, register an account, select the appropriate award and applicant category, complete the required information—including personal or company credentials, project overview, and design statement—and upload high-resolution images and/or project videos. Q2: How do I determine the appropriate award category for my submission? A：The awards are structured into two main categories: Product Design Category and Exhibition Design Category, with the corresponding awards as follows: Product Design Category：Best Product Design Best Quality Award Best Product Design Nomination Smart Design Pioneer Award Innovation Breakthrough Design Award Product Designer of the Year Exhibition Design Category：Best Brand Booth Design Outstanding Booth Design Exhibition Designer of the Year Brand Booth Designer of the Year。 Applicants should select the appropriate category based on the nature of their work: For specific product designs (e.g. furniture, lighting, home textiles, décor), please apply under the Product Design Category. For brand booths, exhibition spaces, or related spatial design projects, please apply under the Exhibition Design Category. Q3: What is the timeline for the 2026 Golden Creation Award? A：The 2026 Golden Creation Award officially launches on March 19, with the awards ceremony taking place on September 6 at CIFF Shanghai, where all selected awards will be announced. Timeline Overview Launch: March 19 Submission Period: March 19 – July 31 Evaluation Period: August 1 – August 15 Shortlist Announcement: August 20 – September 5 Awards Ceremony: September 6 Q4: Which awards are more important? A：The importance of each award should be determined based on the applicant’s objectives. Industry Benchmark Awards： Best Product Design, Best Product Design Nomination (the highest overall honor within the Product Design Category), Best Brand Booth Design (the top-tier award within the Exhibition Design Category), emphasizing the overall strength of the work and its industry influence. Innovation-Oriented Awards：Smart Design Pioneer Award (focusing on the integration of technology and design), Innovation Breakthrough Design Award (encouraging innovation in design methodology and material application), suitable for technology-driven works.； Quality Recognition Awards：Best Quality Award (emphasizing real-world application and user experience), Outstanding Booth Design (requiring a high level of execution detail within the Exhibition Design Category), suitable for works that prioritize practicality. Individual Awards: Product Designer of the Year, Exhibition Designer of the Year, Brand Booth Designer of the Year, recognizing the long-term contributions and industry reputation of individuals or teams within the field. Q5: Is there an official contact number for inquiries? A：Yes. During the submission period, you may call +86 186 6121 3746 for inquiries. Q6: Are there any submission restrictions? A：Submission categories must match the selected award type: Product Design Category: limited to physical product designs (e.g. furniture, lighting, home textiles, appliances), requiring real product images, functional descriptions, and user feedback. Exhibition Design Category: limited to brand booths, exhibition spaces, and related spatial design projects, requiring floor plans, on-site visuals, and a exhibiting proposal (including concept and visitor flow). 02 02 Entry Guide via Mini-Program Submissions can be completed through the official Golden Creation Award mini-program. Search for “Golden Creation Award” in WeChat to access the mini-program. After entering the homepage, click [Apply] to proceed.: On the login page: If you have already registered, log in with your account and password If not, click [Register] and complete the registration process *Notes Designer: Independent designers, design studios, or product development teams Brand: Companies that enhance brand value through design (e.g. home brands, tech companies, cultural and creative brands) 产品设计类攻略 ▼Step 1: Confirm Registration Information After logging in or registering, you will be directed to the application page. First, complete [Confirm Registration Information]. Required information includes: applicant profile image (designer photo or brand logo), application category, applicant name (designer’s name or brand contact name), ID number, title, phone number, email, recommending organization, and profile (including professional background, representative works, awards, etc.). 填写报名信息▲ Please note that all fields marked with a red asterisk (*) are required. The application cannot be completed if any required field is left blank. Please fill in all information truthfully. ▼Step 2: Complete Project Information After completing your personal details, you will need to provide detailed information about the submitted design work, including project name, project name (English), product category, completion date, and product cost. 填写参赛设计作品的详细资料▲ Once the basic project information is completed, you will be required to provide a product description covering the following aspects: Design Inspiration: Outline the origin of the idea and the core concept, which may draw from cultural heritage, natural phenomena, or technological innovation. User Profile: Clearly define the target users and their needs, including factors such as age, occupation, and usage scenarios. Core Problem Addressed: Identify the key industry challenge or user need the product responds to, described through concrete, scenario-based examples. Additional Information: Include supporting highlights such as sustainable design features, technical patents, or user validation data. These four sections demonstrate the designer’s overall command of the work and serve as key references for the Golden Creation Award judges. Please complete them carefully, with no fewer than 20 words each. 填写核心产品介绍▲ 上传作品的实景视频、产品视觉图片▲ Technical and Certification Materials: Required. It is recommended to include the following three types of materials: 1.Technical white paper: key technical parameters, detailed explanation of innovations, and patent certificates, if any; 2.Sustainability proof: 1) material certifications, such as FSC wood certification and OEKO-TEX textile certification; 2) carbon footprint report, namely the calculation of carbon emissions across the product life cycle; 3.Additional brand materials: 1) brand value statement, outlining the brand’s commitment to design, society, and the environment; 2) portfolio of past works, including previous award-winning or representative design cases. Each image must be within 5MB. Supported formats: jpg, bmp, png, gif. 上传技术及认证相关资料▲ Please note that the Product Design Category accepts only real product images and does not accept renderings. If renderings are used, the Golden Creation Award reserves the right to disqualify the entry upon verification. After all materials have been uploaded, click [Submit] at the bottom of the page to complete the application. Exhibition Design Category — Entry Guide ▼Step 1: Confirm Registration Information After logging in or registering, you will be automatically directed to the application page. First, complete [Confirm Registration Information]. Required information includes: applicant profile image (designer photo or brand logo), application category, applicant name (designer’s name or brand contact), ID number, title, phone number, email, recommending organization, and profile (including professional background, representative works, awards, etc.). 填写报名信息▲ Please note that all fields marked with a red asterisk (*) are mandatory. The submission cannot be completed if any required field is left blank. Please ensure all information is accurate. ▼Step 2: Complete Project Information Step 2: Complete Project Information 填写参赛作品的详细资料▲ Once the basic project information is completed, you will be required to provide a design statement covering the following aspects: Project Positioning: The unique design planning and positioning of the booth. Spatial Setting: Innovations in the environmental style of the project. Spatial Layout: Innovations in the spatial layout of the project. Material Selection: Innovations in material use, with consideration of low-carbon value and cost efficiency. User Experience: Post-use performance, user feedback, and related evaluation. These five sections demonstrate the designer’s overall command of the work and serve as key references for the Golden Creation Award judges. Please complete them carefully, with no fewer than 20 words each. 填写设计说明▲ ▼Step 3: Upload Project Files In this step, you are required to upload a project video (if available), renderings or on-site images (if available), and floor plans to complete your submission. The project video is optional, while images and floor plans are required. Project video: optional; maximum size 300MB; supported formats: mp4, webm, ogg. Each image must be within 5MB. Supported formats: jpg, bmp, png, gif. 上传作品的作品视频、效果图/实景图、平面图▲ After all materials have been uploaded, click [Submit] at the bottom of the page to complete your application. ▼Check Submission Status After completing the submission, you can log in to the Golden Creation Award mini-program to check your application status. Go to the homepage and click [Records] to view your submission history (login is required). Submitted entries can be edited at any time before the submission deadline (July 31, 2026). To make changes, go to [Apply], click [Edit] next to your entry, and update the information as needed. 03 Golden Creation Award — 2026: Prime in Its Time In 2025, the Golden Creation Award made its global debut, earning strong industry recognition through its innovative seven-dimensional evaluation system, which assesses the value of design from multiple perspectives. In 2026, under the theme Prime in Its Time, the Golden Creation Award embarks on a new chapter. With a more open global vision and more rigorous evaluation standards, it seeks to discover product designs that embody depth, character, and meaningful innovation. Through seven product awards and three individual awards, it honors excellence in design and contributes to the high-quality development of China’s home furnishing industry. The 2026 Golden Creation Award is now officially open for global submissions. We look forward to your participation— Let outstanding products be seen. Let the value of design be recognized. And together, shape a new chapter for China’s home furnishing industry. 关注中国家博会（上海）官方新媒体账号▼ 浏览更多展会资讯，尽在中国家博会官网 www.ciff-gz.comwww.ciff-sh.com▽欢迎参观同属我司举办展会 免责声明：本宣传资料所涉及的所有图文及数据仅供参考，精准信息以正式批文或确认文件为准，我们尊重创作，注重分享，所转载的图片、资料、视频等来源于网络，知识产权归该权利人所有，如涉及侵权，请联系删除。最终解释权归中国家博会所有。 var first_sceen__time = (+new Date()); if ("" == 1 && document.getElementById('js_content')) { document.getElementById('js_content').addEventListener("selectstart",function(e){ e.preventDefault(); }); } 预览时标签不可点 关闭 更多 .article-header { border-bottom: 1px solid #eee; padding-bottom: 20px; margin-bottom: 20px; } .article-title { font-size: 24px; font-weight: bold; margin: 0 0 10px 0; color: #000; } .article-meta { color: #999; font-size: 14px; } .article-content { max-width: 667px; font-size: 16px; margin: 0 auto; } .article-content img { max-width: 100%; height: auto; display: block; margin: 10px 0; } .article-content p { margin: 15px 0; }

From September 5–8, 2026, CIFF Shanghai will take place at the National Exhibition and Convention Center (Shanghai) under the theme of "Design · Digital Intelligence · Sustainability." With a total exhibition area of 250,000 m², the fair will comprehensively cover all categories of furniture and building materials, creating an integrated platform that connects the entire home furnishing industry chain across both domestic and international markets. Following the successful launch of China's first "New Retail Furniture Pavilion" in September 2025, CIFF Shanghai will once again collaborate with Red Star Macalline in 2026 to present the largest and most comprehensive new retail furniture-themed exhibition zone in China. Covering 8,000 m², the pavilion is expected to bring together 15 leading brands, with both the number of participating brands and exhibition space doubling compared to its inaugural edition. During the fair, dedicated "dual-selection matchmaking sessions" will precisely connect brands, distribution channels, and dealers, providing new retail brands with end-to-end support from exhibition to market implementation. From emerging players entering the market to leading brands gathering at scale, CIFF Shanghai continues to amplify the industry influence and channel momentum of the new retail furniture sector. In the second half of 2023, when new retail furniture brands were still searching for sustainable growth amid intense competition in online traffic channels, Red Star Macalline took the lead in opening its offline malls to these emerging brands. It has since become an early adopter, a committed driver, and a leading force in the sector. To date, Red Star Macalline has partnered with over 35 new retail furniture brands, with the total area dedicated to new retail furniture in its nationwide malls reaching 217,000 m², representing a 60% increase compared to 2024. In the first quarter of this year alone, the company introduced nine emerging brands, including Shiyu, Yueying, Yiju Yijia, MADAS, CALDRI, and Fasadi, among others. Behind these figures lies Red Star Macalline's forward-looking strategy and sustained investment in the new retail furniture segment. First-Store Effect: The First Stop for New Retail Furniture Going Offline For new retail furniture brands that originated online, the choice of their first offline store is critical. Red Star Macalline has become the preferred destination for the vast majority of these brands' first offline locations. Brands such as Pusu Furniture, Mumo, Chenwu, and Zhijian have opened their first national stores at the Shanghai Hunan Mall. BLBM and Shiyu chose the Shanghai Wenshui Mall. Yueying and Evita Home launched at Tianjin No.1 Mall. CALDRI opened its first store at the Wuhan Hanyang Mall. More than 13 new retail brands have established their first offline stores within Red Star Macalline. With its nationwide mall network, mature operational system, and access to high-value consumers, Red Star Macalline has become the most reliable starting point for new retail brands transitioning from 0 to 1. Scale Effect: From "First Store" to "Primary Strategic Channel" The first store is only the beginning. The real test of channel value lies in whether a brand can scale from a single trial point to a structured, large-scale presence. Red Star Macalline has not only achieved this, but has also become the primary strategic offline channel for new retail furniture brands. At the city level, Shanghai, Beijing, and Tianjin have emerged as the three key markets with the largest footprint and highest concentration of new retail furniture brands. Across these three cities, the total operating area has reached nearly 60,000 m², bringing together over 40 brands and more than 80 stores. At the brand level, leading new retail brands have positioned Red Star Macalline as their core offline base. Yeswood operates 178 stores within Red Star Macalline, accounting for 11.86% of its total channel presence, making it its No.1 strategic channel. Pusu Furniture accounts for 50% of its overall channel presence. Chuhu Furniture accounts for 35%, and Chaoqu reaches 80%. From first-store entry to scaled expansion, and from individual brands to city-level clusters, Red Star Macalline has, within just two years, completed its transformation from an early mover to a market leader. Benchmark Effect: A Flagship Hub for the Largest Stores Nationwide Red Star Macalline has become not only the preferred starting point and primary expansion platform for new retail brands, but also a flagship destination for benchmark stores. Brands including Yeswood, Chuhu Furniture, Pusu Furniture, Chaoqu, Chenwu, BLBM, Pashaman, and Shuimo Lanting have all established their largest flagship stores nationwide within Red Star Macalline. These record-setting flagship stores highlight Red Star Macalline's unmatched advantages in location, customer traffic, and operational capabilities. The willingness of brands to place their largest stores and best resources within Red Star Macalline is, in itself, the strongest endorsement of the platform's value. Accelerating in 2026: 10 matchmaking events · 20 new retail furniture pavilions · 300,000 m² target In 2026, Red Star Macalline will further expand its presence in the new retail furniture sector with clear targets of exceeding 300,000 m² in total new retail furniture area nationwide and establishing 20 new retail furniture pavilions. CIFF Shanghai will join hands with Red Star Macalline to create the largest new retail furniture exhibition platform in China. 1. Nationwide rollout of 10 "New Retail Furniture Matchmaking Events" A total of 10 events have been planned throughout the year, covering key cities including Zhengzhou, Dalian, Shenyang, Shijiazhuang, Chengdu, Jinan, Guiyang, Dongguan, Ningbo, Urumqi, Xi'an, and Tianjin. The Zhengzhou session has already been successfully held, facilitating the signing of five brands. The Dalian and Shenyang sessions also received strong responses, attracting over 80 dealers, leading to five brand signings and eight high-potential leads for in-depth engagement. The effectiveness of this precise matchmaking model has been well validated, accelerating the transition of high-quality brands from online to offline, and from regional presence to nationwide expansion. 2. Rapid rollout of new retail furniture pavilions In May this year, the new retail furniture pavilions at Shanghai Wenshui Mall and Beijing No.1 Mall will launch simultaneously, marking a dual debut in Shanghai and Beijing. Subsequently, new pavilions will open in Shanghai Hunan Mall, Beijing East Fifth Ring Mall, Tianjin No.1 Mall, Shenyang Hunnan Mall, Wuhan Hanyang Mall, and Wuxi Xishan Mall, among others. With new openings taking place month by month, a nationwide offline network for new retail furniture will take shape. 3. Building the largest new retail furniture exhibition in China In September 2026, CIFF Shanghai will collaborate with Red Star Macalline to create an 8,000 m² new retail furniture-themed exhibition zone, expected to bring together 15 leading brands. The exhibition scale will double compared to its inaugural edition. From direct-to-consumer e-commerce and influencer-driven channels to local lifestyle platforms and urban commercial ecosystems, new retail scenarios continue to emerge, prompting companies to rethink their channel strategies. 4. New Retail Summit: exploring the future of the industry During CIFF Shanghai in September, the "Breaking Through New Growth | 2026 Home Furnishing New Retail Summit" will be held. Together with leading new retail brands and industry experts, the summit will adopt an open and collaborative approach to explore new solutions for the future of home furnishing retail, and to discuss practical innovation pathways. CIFF Shanghai continues to leverage its "exhibition + retail network" synergy with Red Star Macalline. From a preferred destination for first stores to a cluster of over 35 brands, the platform has witnessed and supported the transition of multiple new retail furniture brands from online to offline. With its strong platform influence and resource integration capabilities, CIFF Shanghai provides brands with a clear growth path — from 0 to 1, and from 1 to N. September 5–8, 2026 Shanghai Hongqiao · National Exhibition and Convention Center We welcome more brands to join this journey Together with CIFF Shanghai, writing a new chapter in new retail furniture development @import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;700&display=swap'); .article-content { max-width: 667px; font-size: 16px; margin: 0 auto; font-family: 'Inter', 'Segoe UI', 'Arial', sans-serif; text-align: justify; } .article-content img { max-width: 100%; height: auto; display: block; margin: 10px auto; } .article-content p { margin: 15px 0; line-height: 1.75em; } .highlight-box { background-color: #F2F5FB; padding: 30px 20px; margin: 10px 0; border-radius: 8px; } .title-box { border: 1px solid #5F9CEF; padding: 30px 20px; margin: 10px 0; background-color: rgba(255, 255, 255, 0); } .section-title { color: #5F9CEF; font-size: 19px; font-weight: bold; text-align: center; border-bottom: 1px solid #5F9CEF; padding-bottom: 5px; margin-bottom: 15px; } .text-spacing { letter-spacing: 0.5px; line-height: 1.75em; }

On March 26, 2026, the four-day CIFF Shanghai Global Expansion Initiative – Malaysia Stop concluded successfully. Organized by CIFF Shanghai in partnership with Red Star Macalline, the event, themed “Going Global · Design-Led,” featured a range of activities including government visits, industry exchanges, company tours, and overseas roadshows. A strategic partnership was established with the KL & Selangor Furniture Association (KSFA), building an efficient platform for resource alignment between China and Malaysia’s home furnishing industries. As a core part of the program, the CIFF Shanghai Overseas Roadshow – Malaysia Stop was held on March 24 in Kuala Lumpur, bringing together industry associations, chambers of commerce, and corporate executives from both countries to explore market opportunities and pathways for collaboration. Strengthening the Foundation of China–Malaysia Industry Collaboration During the visit, the delegation met with key organizations including the Malaysian Chinese Association (MCA) andKSFA, and conducted site visits to representative enterprises and projects. These engagements provided deeper insight into the local market environment and industrial structure, laying a solid foundation for future cooperation. The roadshow gathered leaders from the MCA, industry associations, and business representatives, drawing broad attention from the home furnishing sectors of both countries. Participants widely agreed that, amid deepening regional economic cooperation, China–Malaysia collaboration in the home furnishing industry is entering a new stage of development. From Manufacturing to Design: A New Phase of Value Upgrading for China’s Home Furnishing Industry In his remarks, Tang Haojie, General Manager of Shanghai Red Star Macalline Exhibition Services Co., Ltd., stated that CIFF has established a “dual-city” structure between Guangzhou and Shanghai: Guangzhou focuses on international trade and sourcing, while Shanghai emphasizes design innovation. Together, they are driving the upgrade of China’s home furnishing industry from manufacturing strength to design leadership. He noted that Chinese original design has gained increasing prominence on the global stage in recent years. Moving beyond simply “going global,” Chinese brands are also “bringing back” global insights, gradually building stronger international influence. Looking ahead, CIFF Shanghai will continue to reinforce its design-driven positioning and develop a more globally influential industry platform. During the event, the organizers formally invited Malaysian industry representatives to attend CIFF Shanghai, to be held in September 2026 at the National Exhibition and Convention Center (Shanghai). Customized reception and targeted matchmaking services will be provided to further promote two-way exchange and cooperation. Malaysia: From Market Entry to Regional Hub Datuk Chong Sin Woon, Secretary-General of MCA, noted that while the momentum of Chinese enterprises going global continues to rise, the real challenge lies not in securing orders, but in building robust supply chains, localized services, and long-term operational capabilities. He emphasized that companies must shift from “selling products” to “building systems,” positioning Malaysia as a strategic hub for expanding into ASEAN markets. By strengthening logistics, warehousing, and service networks, businesses can achieve coordinated regional development. “Capturing the market and sustaining it” was a key message he reiterated. He added that future competition will not be defined by speed, but by the ability to establish resilient localized operations and sustainable value chains. Deepening Collaboration to Build a China–Malaysia Value Chain From an industry perspective, Alfred Yow Song Vooi, President of KSFA, shared insights into the development path and current challenges of Malaysia’s home furnishing sector. He noted that amid global market shifts, reliance on cost advantages alone is no longer sufficient for long-term competitiveness. Instead, the industry must refocus on core strengths such as design, materials, and craftsmanship. He further highlighted that the rapid growth of Chinese enterprises has created new opportunities for collaboration. Through complementary strengths, both sides can achieve coordinated development in international markets. During the event, CIFF Shanghai and KSFA officially established a strategic partnership, marking a new phase of closer collaboration between China and Malaysia’s home furnishing industries. Platform Upgrade: From Trade Fair to Industry Ecosystem Connector Yuan Ai, Commercial Director of Shanghai Red Star Macalline Exhibition Services Co., Ltd., provided a comprehensive overview of CIFF Shanghai’s development and future plans. She noted that the exhibition is evolving from a traditional trade platform into an integrated platform combining brand showcasing and industry ecosystem development. Through curated design zones, themed exhibitions, and cross-sector resource integration, CIFF is building a more diversified industry ecosystem. According to her, the 58th CIFF Shanghai in 2026 will be themed “Design · Digital Intelligence · Sustainability.” Centered on design leadership, premium launches, and dual circulation, the exhibition aims to drive comprehensive upgrades in design innovation, supply chain integration, and international expansion—further strengthening its role as a key global platform for the home furnishing industry. Technology-Driven Innovation: Advancing Toward a Smart Future During the brand presentation session, Han Bin, General Manager of Shenzhen Shushi Home Technology., introduced the company’s “AI + Deep Sleep” solution. By integrating medical research with intelligent algorithms, the company has developed products such as smart mattresses and pillows capable of real-time sleep monitoring and adaptive adjustment. These products support multi-platform ecosystem integration and, through continuous data accumulation and algorithm optimization, deliver long-term health management value—highlighting the industry’s transition toward a “technology + service” model. Building on its platform capabilities to expand global reach, the Malaysia stop of the initiative marked a key step in CIFF Shanghai’s international strategy, while also providing an efficient platform for business matchmaking and in-depth exchange between China and Malaysia’s home furnishing industries. Against the backdrop of global supply chain restructuring and accelerating regional cooperation, the shift from “product export” to “brand globalization” and “ecosystem expansion” has become a shared industry direction. Looking ahead, CIFF Shanghai will continue to leverage its platform advantages to connect global resources and support Chinese home furnishing brands in expanding into broader international markets. On March 25, the CIFF Shanghai delegation further engaged with local industry stakeholders through closed-door discussions with the KSFA. Focused on key topics such as supply-demand alignment, cooperation mechanisms, and logistics and warehousing systems, both sides conducted in-depth and targeted exchanges, advancing collaboration from initial dialogue to concrete engagement. In the afternoon, the delegation visited ParkCity Group’s flagship international community project, gaining insights into the local real estate sector as well as related supply chains and delivery standards in the home furnishing and interior industry. Site visits to fully furnished show units and project delivery scenarios provided a deeper understanding of regional market needs in terms of product standards, spatial solutions, and bulk procurement. The delegation also visited the showroom of SLIDER DESIGN SDN BHD, where discussions with Director Jeff Lim explored pathways for Chinese home furnishing brands to enter Malaysia’s mid-to-high-end interior market through its retail network. Through this extended engagement—from exhibition platforms to real project scenarios—the delegation, together with local industry experts, identified more practical and actionable approaches for Chinese enterprises to access overseas project channels. The Malaysia stop highlights a clear shift in the globalization of China’s home furnishing industry—from establishing connections to strengthening on-the-ground execution. Whether through strategic alignment between platforms or deeper engagement with project channels and localized systems, a clear signal is emerging: future global competition will no longer be defined by isolated breakthroughs, but by integrated capabilities and sustained operational strength. 2026年9月5日-8日 上海虹桥·国家会展中心 第58届中国家博会（上海） 诚邀全球行业同仁参与 共探行业新机遇 关注中国家博会（上海）官方新媒体账号▼ 浏览更多展会资讯，尽在中国家博会官网 www.ciff-gz.comwww.ciff-sh.com▽欢迎参观同属我司举办展会 免责声明：本宣传资料所涉及的所有图文及数据仅供参考，精准信息以正式批文或确认文件为准，我们尊重创作，注重分享，所转载的图片、资料、视频等来源于网络，知识产权归该权利人所有，如涉及侵权，请联系删除。最终解释权归中国家博会所有。 var first_sceen__time = (+new Date()); if ("" == 1 && document.getElementById('js_content')) { document.getElementById('js_content').addEventListener("selectstart",function(e){ e.preventDefault(); }); } 预览时标签不可点 关闭 更多 .article-header { border-bottom: 1px solid #eee; padding-bottom: 20px; margin-bottom: 20px; } .article-title { font-size: 24px; font-weight: bold; margin: 0 0 10px 0; color: #000; } .article-meta { color: #999; font-size: 14px; } .article-content { max-width: 667px; font-size: 16px; margin: 0 auto; } .article-content img { max-width: 100%; height: auto; display: block; margin: 10px 0; } .article-content p { margin: 15px 0; }

Registration Now Open Design · Digital Intelligence · Sustainability 2026 Register Now CIFF Shanghai, together with CBD Shanghai, will convene from September 5 to 8, 2026, at the National Exhibition and Convention Center (Shanghai Hongqiao)—gathering global industry forces to shape the next chapter of home and design. ClFF SHANGHAI & CBD IBCTF will be held from September 5 to 8, 2026, at the National Exhibition and Convention Center (Shanghai Hongqiao). 一证观双展 立足虹桥，赋能产业 Scan the QR Code to pre-register 请扫描下方二维码， 或通过公众号菜单栏及官网注册登记 Register in Three Steps Steps for pre-registration STEP 1 Enter your mobile number to receive a verification code Sign up via digital business card or complete your personal details Fill in personal information. STEP 2 Select your visit date and complete a short survey for a more efficient on-site experience. Questionnaire STEP 3 Save your registration confirmation and scan the QR code for entry. Get your QR code for entry after verification. 下拉查看预登记步骤 Highlights Preview What to Watch For Annual Theme： The 2026 CIFF Shanghai will be centered on the theme “Design · Digital Intelligence · Sustainability,” with a continued focus on the evolving needs of industry upgrading. Design drives innovation. Digital intelligence accelerates transformation. Sustainability defines the future. These three pillars not only shape the direction of the fair, but also signal new pathways for the industry’s continued advancement. Design-Led Innovation： At Hall 4.1, CIFF Shanghai presents Design Eden · Contemporary Design Trade Fair, bringing together leading design brands while supporting the rise of original creators. A series of curated showcases—including the HOTLINE Design Creators’ Joint Exhibition, IMAGINATION Contemporary Design Life Exhibition, Grand View Tea Ceremony, and Design Gravity Field—will focus on the designer ecosystem and commercial transformation, creating a multidimensional platform that fosters deeper connections between design and industry. The 2026 Golden Creation Award will also be launched, guided by the vision of “defining the value of design and empowering intelligent manufacturing in China,” to build an open, collaborative, and sustainable design ecosystem. Integrated Home & Construction Platform： The 58th CIFF Shanghai will be held concurrently with CBD Shanghai 2026, advancing the integration of furniture and building materials. Together, they will create a comprehensive, one-stop platform spanning furniture, construction, materials, spatial design, and innovation—shaping a new model for the integrated home and built environment industry. September 5–8, 2026 CIFF Shanghai invites you to join us this autumn— to navigate industry cycles together and envision the future of design. 关注中国家博会（上海） 官方新媒体账号 ▼ 浏览更多展会资讯，尽在中国家博会官网 www.ciff-gz.com www.ciff-sh.com ▽ 欢迎参观同属我司举办展会 免责声明：本宣传资料所涉及的所有图文及数据仅供参考，精准信息以正式批文或确认文件为准，我们尊重创作，注重分享，所转载的图片、资料、视频等来源于网络，知识产权归该权利人所有，如涉及侵权，请联系删除。最终解释权归中国家博会所有。 var first_sceen__time = +new Date(); if ("" == 1 && document.getElementById("js_content")) { document .getElementById("js_content") .addEventListener("selectstart", function(e) { e.preventDefault(); }); } 预览时标签不可点 关闭 更多 .article-header { border-bottom: 1px solid #eee; padding-bottom: 20px; margin-bottom: 20px; } .article-title { font-size: 24px; font-weight: bold; margin: 0 0 10px 0; color: #000; } .article-meta { color: #999; font-size: 14px; } .article-content { max-width: 667px; font-size: 16px; margin: 0 auto; } .article-content img { max-width: 100%; height: auto; display: block; margin: 10px 0; } .article-content p { margin: 15px 0; }

The Hidden Realm Thematic Exhibition will be located at the core of Hall 4.1 Design Eden (Zone C) at the 58th CIFF Shanghai, occupying one of the most strategic positions within the integrated home and building ecosystem.With an anticipated audience of over 100,000 professional visitors and tens of thousands of designers,the exhibition offers precise access to high-value industry audiences. Positioned at this premium traffic hub, brands can naturally achieve both maximum exposure and effective commercial conversion. The exhibition will be curated byZou Yong, founder of MJ.we+ Space Design, in collaboration with selected jury members from the Golden Hall Awards. Adopting a "one brand, one designer" bespoke exhibition model, the project is centered on the theme of "Hidden Realm." Through spatial progression, dynamic lighting, and material contrasts, it creates an immersive journey—from entering the realm to uncovering its core. The exhibition integrates three key dimensions: product display, designer matchmaking and design-led programming. Together, these elements deliver a dual impact of visual immersion and emotional resonance. In collaboration with selected jury members from the Golden Hall Awards, adopting a "one brand, one designer" bespoke exhibition model *Listed in no particular order CIFF Shanghai will collaborate with the Golden Creation Award and Golden Hall Award media, alongside a comprehensive industry media matrix andXiaohongshu, WeChat Channels, Facebook, and Twitter—global social platforms. Through short-form video, real-time updates, bespoke visuals, and editorial storytelling, the exhibition will receive full-spectrum promotion, amplifying its presence across both domestic and international markets. Centered on trends, inspiration, technology, and commerce, the exhibition is structured into four thematic zones that present the value of design from multiple perspectives. Spatial Emotion Exhibition A dialogue between past and present, bringing together vintage furniture, Song-dynasty-inspired aesthetics, and traditional Chinese styles, complemented by calligraphy, painting, sculpture, and garden elements—exploring contemporary interpretations of Eastern aesthetics. Design Carnival A vibrant convergence of lighting, appliances, entertainment furniture, and hospitality design—creating cross-disciplinary interactions and unlocking new possibilities for design engagement. Material Affinity Exhibition Focusing on contemporary art, collectible design, new materials, coatings, and commercial materials—highlighting material innovation and expanding the boundaries of material aesthetics. Spatial Experience Exhibition Focused on original home furnishings, with originality at its core, highlighting outstanding Chinese products and design, and enabling direct engagement with the market and the design community. The exhibition introduces an innovative A+B+C+D framework: A: Designer-led concepts, B: Original furniture, C: Outdoor furniture, D: Contemporary art With leading designers as the central connectors, this model enables deep synergy across brands, designers, and the supply chain—creating a closed-loop ecosystem from exhibition recruitment to resource integration and commercial realization. 已关注 .article-header { border-bottom: 1px solid #eee; padding-bottom: 20px; margin-bottom: 20px; } .article-title { font-size: 24px; font-weight: bold; margin: 0 0 10px 0; color: #000; } .article-meta { color: #999; font-size: 14px; } .article-content { max-width: 667px; font-size: 16px; margin: 0 auto; } .article-content img { max-width: 100%; height: auto; display: block; margin: 10px 0; } .article-content p { margin: 15px 0; }

Empowering Integration: Building a One-Stop Platform for the Home Furnishing and Building & Decoration Industry On March 19, the press conference for the 58th CIFF Shanghai was successfully held. The event unveiled the theme "Design · Digital Intelligence · Sustainability," along with three key empowerment initiatives focused on domestic trade, design, and international trade. The global call for the 2026 Golden Creation Awards was also officially launched. It was further announced that the 58th CIFF Shanghai will be held in September alongside the China International Building Decoration Fair (CBD Fair) (Shanghai), previously held in March. The two exhibitions will be jointly planned and integrated to create a one-stop empowerment platform covering the entire value chain of the home furnishing and building & decoration industry—marking a comprehensive upgrade of the Hongqiao platform. Empowering Integration: Three Key Drivers for Sustainable Growth Amid the accelerating development of the dual circulation paradigm, both domestic and international markets are becoming increasingly interconnected. At the same time, consumer demand is evolving toward integrated whole-home solutions, making the convergence of the broader home furnishing industry an inevitable trend. In this context, the exhibition will introduce three core empowerment frameworks—focused on domestic trade, design, and international trade—to support enterprises in unlocking new growth opportunities within a mature market. Yang Huawei General Manager, CIFF Shanghai Zhu Jiagui Executive President, Red Star Macalline Home Furnishing Group Corporation Ltd. At the event, Yang Huawei noted that since its inception in 1998, CIFF has undergone multiple strategic evolutions, forming a dual-city structure between Guangzhou and Shanghai in 2015. CIFF Shanghai and CIFF Guangzhou have consistently supported each other and developed in synergy, creating alignment across different timelines, regions, and segments of the industry chain—demonstrating strong platform resilience and coordinated advantages. From September 5 to 8, the 58th CIFF Shanghai will be held concurrently with the CBD Fair (Shanghai) at the National Exhibition and Convention Center (Shanghai Hongqiao). CIFF Shanghai will continue to fulfill its role by integrating resources across all stakeholders. Through an integrated "home furnishing + building & decoration" model and a dual circulation approach, it aims to drive deeper convergence across "furniture + building materials," "domestic trade + international trade," and "AI + industry," ultimately building a fully integrated, dual-market empowerment platform covering the entire value chain of the broader home furnishing and building & decoration industry. Zhu Jiagui noted that the home furnishing industry is currently at a critical stage of high-quality development. As the dual circulation paradigm accelerates, consumer demand is shifting from single-product purchases toward integrated whole-home solutions, making the convergence of the broader home furnishing sector an inevitable trend. He emphasized that CIFF Shanghai and Red Star Macalline are highly aligned in their strategic vision of "integrated ecosystem and scenario-based consumption." Their collaboration is reflected in multiple areas, including the integration of exhibitions and retail to develop new retail models, the establishment of designer sourcing centers, the development of a design-driven ecosystem, and the integration of domestic and international trade channels. These initiatives are closely aligned with the goal of building a comprehensive home furnishing ecosystem and advancing scenario-based consumption, laying a solid foundation for both parties to jointly empower the industry and support consumption upgrading. Liu Zhengrong President of HTL China Wang Hengxue General Manager, Chuhu Life Home Furnishing Liu Zhengrong shared the company's exhibition experience and achievements. He noted that since adopting the "Pazhou in the South, Hongqiao in the North" exhibition strategy in 2020, HTL Group has achieved significant results through the CIFF platform. First, brand influence in the Chinese market has grown rapidly, with its multi-brand portfolio reaching a broad consumer base. The number of retail stores has expanded from 60 to approximately 1,000. Secondly, market share has steadily increased, with China's revenue contribution rising from 1% to 10% of the group's total. Thirdly, by leveraging CIFF to connect with global buyers, the company has successfully expanded into previously untapped markets, including the Middle East and Africa, achieving broader global market coverage. Fourthly, through collaboration with other leading brands in the industry, the company has contributed to enhancing the level of original Chinese design and its global visibility. He concluded that amid industry fluctuations, strategic choice is more critical than effort alone. Leveraging professional exhibition platforms and aligning with market trends remains a key pathway for brands to expand market presence and enhance influence. From a new retail perspective, Wang Hengxue shared insights on domestic channel expansion and market empowerment. He noted that the consumer market is undergoing profound transformation, with increasingly rational consumers and fragmented information flows reshaping relationships between brands, distributors, and channels. This reflects the core of the new retail model—not a simple division between online and offline, but a deep integration of product, pricing, channels, and marketing approaches. Chuhu Life continues to optimize its new retail model by integrating offline channels, online marketing platforms, and supportive policy frameworks, forming a comprehensive approach that directly reaches end consumers. He emphasized that the true value of design lies in its connection to everyday life. Looking ahead, the company will continue to drive brand development through youth-oriented design, positioning furniture as an expression of modern lifestyles. Zou Yong Founder, MJ.we+ Spatial Design Tan Yaxing Founder & CEO, MSC Consulting Zou Yong introduced the curatorial concept of the themed exhibition "Secret Realm." Jointly initiated by CIFF Shanghai and the Golden Hall Awards organizing committee, the exhibition uses the Golden Creation Awards as a link to connect product designers with interior designers. Centered on the concept of a "secret realm," the exhibition employs the imagery of a "volcano" to symbolize the accumulated energy of Chinese original design enterprises on the verge of breakthrough. The exhibition is structured into four major sections and features a dedicated forum area for designers. Supported by a network of leading media platforms for extensive online promotion, it offers participating brands a comprehensive set of benefits, including access to designer resources, award recognition, and speaking opportunities—empowering brands to stand out within the "secret realm." Focusing on the theme "From Export to Global Expansion," Tan Yaxing shared insights on enterprise growth. He noted that many companies are driven to go global by pressure on domestic profit margins and the appeal of overseas markets, yet they also face the risk of costly trial and error. Whether the goal is higher margins, larger revenue scale, or faster cash flow recovery, companies must make clear strategic trade-offs. He emphasized that globalization is not about luck, but about systematic user insight and disciplined execution. As AI lowers the cost of experimentation, companies should refocus on user value, identify real demand, and achieve a strategic shift from "exporting" to "going global." Integrated Development: Building a Full-Chain Empowerment Platform Under the theme "Design · Digital Intelligence · Sustainability," the 58th CIFF Shanghai aims to deliver higher-value connections and empowerment for the industry, with three key highlights: 1. Design Leadership Driven by design, the exhibition will bring together global design resources through design hubs, forums, and the Golden Creation Awards, promoting the integration of original design with industry and building a commercially viable design ecosystem. 2. Digital Intelligence Empowerment The exhibition will further enhance digital services by developing a multilingual website and social media matrix, and leveraging AI to connect design, materials, products, and spatial solutions. Held concurrently, WMF (International Woodworking Machinery Fair) will showcase end-to-end solutions from digital design to flexible manufacturing. 3. Sustainability and Globalization Through the introduction of international brands and the global expansion of Chinese brands, alongside worldwide roadshows and expanded international buyer outreach, the exhibition will support Chinese brands in entering global markets, with overseas visitors expected to exceed 15,000. Since 2015, CIFF Shanghai and CBD Fair (Shanghai) have been established in Hongqiao, Shanghai, focusing on home furnishing and building & decoration respectively, and serving as key pillars of the Yangtze River Delta industry. Amid accelerating industry integration and structural market adjustments, the two exhibitions will be jointly planned and held concurrently in 2026. With a total exhibition area of 250,000 square meters across eight halls, the integrated model will enable a seamless "home furnishing + building & decoration" ecosystem, connecting materials to finished products and design to application. Adapting to Change: Hongqiao Redefining Industry Value As the industry shifts from scale expansion to quality-driven competition, resource consolidation and structural optimization are becoming inevitable. At the event, the theme of the 2026 Golden Creation Awards was announced, alongside its global launch ceremony, marking a strategic reorientation toward a more stable and future-oriented development environment. Huang Yanhong Secretary-General, Golden Hall Awards Andrea Ponti Director and Chief Designer, Ponti Design Studio Huang Yanhong, Secretary-General of the Golden Hall Awards, introduced the 2026 plan. Founded in 2010, the awards serve as a public platform dedicated to interior design. In recent years, designers have increasingly focused on product design, seeking to create original designs that align with real-life spatial needs. The 2026 Golden Creation Awards, themed "Prime Momentum," aims to celebrate the vitality and rising strength of Chinese design. The awards ceremony will be held during CIFF Shanghai, and submissions are now open via the official mini-program and online platforms. Andrea Ponti, Director and Chief Designer of Ponti Design Studio, noted that CIFF Shanghai continues to raise the bar for creativity, innovation, and sustainability in the global home furnishing industry. As a platform for designers worldwide, he looks forward to seeing more outstanding works and contributing to the industry's continued growth. Amid transformation, those who act proactively will advance, and those who integrate resources will lead. From September 5 to 8, 2026, at Hongqiao, Shanghai, the 58th CIFF Shanghai will, supported by its three key empowerment initiatives, present a fully integrated "one-stop platform" for the home furnishing and building & decoration industry. With a renewed Hongqiao platform, it will bring together global industry players for a landmark event of value creation. The platform is ready. The future is underway. .info-title-c0dc9 { font-size: clamp(30px, 3.13vw, 60px); font-weight: 500; margin: 0; color: #000; } .info-c0dc9 { margin-top: clamp(40px, 4.17vw, 80px); } .info-content-c0dc9 { color: #000; margin: clamp(23px, 2.4vw, 46px) 0; font-size: clamp(15px, 1.56vw, 30px); font-weight: 400; } .info-grids-c0dc9 { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(23px, 2.4vw, 46px); } .info-grid-img-c0dc9 { width: 100%; aspect-ratio: 1/0.6; object-fit: cover; } .info-grid-text-c0dc9 { font-size: clamp(12.5px, 1.3vw, 25px); font-weight: 400; color: #898989; margin: clamp(12.5px, 1.3vw, 25px) 0 0 0; }

Zhejiang Hutong Ergonomic Science and Technology Co., Ltd. is a modern enterprise group integrating design, research and development, production, sales and service of children's learning desks and chairs.It has more than 1,500 offline terminal retail stores, and its products are exported to many countries including Germany, the United States, Japan, Australia, etc. Totguard has a 120,000 square meter modern intelligent production base, and has obtained the China Green Product Authoritative Certification in accordance with the standards of the children's learning equipment quality inspection center invested and built in accordance with the national CNAS standards. With more than ten years of experience in the field of children's healthy growth, Totguard has developed into a leading company in the domestic children's learning tables and chairs industry.

The Italian Lounge stands as an exclusive showcase dedicated to exploring and celebrating the distinctive value of Italian design and lifestyle at CIFF Shanghai 2025. This innovative platform transcends traditional exhibition formats, creating a sophisticated dialogue between Italian excellence and Chinese market dynamics. Conceived by Edimotion—a company specializing in international communication and marketing for the design and furniture sector—The Italian Lounge functions as a dynamic meeting point where prestigious Italian design brands, professionals, and institutions converge with key stakeholders from China's thriving market. The initiative explores how Italian design excellence can elevate interior quality across China while fostering meaningful cross-cultural exchange that benefits both countries. The exhibition space, masterfully crafted by Davide Pavanello Lab, centers on rich sensory experiences designed to infuse soul and experiential depth into each displayed product. This approach serves as a refreshing antidote to today's increasingly sterile design landscape, with hospitality themes taking center stage to create authentic connections between visitors and Italian craftsmanship. The Italian Lounge showcases prestigious Italian brands presenting carefully curated product selections designed to captivate and inspire. Each piece transmits the authentic value and warmth of Italian Style while serving the hospitality and welcoming themes that define the experience. This strategic approach ensures both emotional impact and functional relevance to the Chinese market. The project is strengthened by exceptional knowledge partners who contribute to its strategic foundation. CSIL, the world's leading market research company in the furniture sector, provides invaluable insights into international market trends and economic dynamics. GWA, a legal and fiscal consulting studio with over twenty years of experience supporting Italian companies in China, ensures proper business development and relationship building. Itonica delivers strategic solutions for optimal positioning within the Chinese market landscape and profitable relations. The Italian Lounge represents a groundbreaking project aimed at promoting Italian companies, products, professionals, concepts, and values in China through innovative, effective, and synergistic approaches. This thoughtfully designed platform spreads the precious values of Italian Lifestyle while maintaining each participant's unique identity, creating fruitful collaborations and unlocking new business opportunities that serve everyone's interests.

Historical Origins Wine storage in China Home Expo traces back to ancient civilizations, with evidence of terracotta amphorae found in Egyptian tombs dating to 3000 BC. The first purpose-built wine cabinets emerged in 17th-century Europe among nobility, featuring temperature-controlled wood compartments lined with lead to prevent oxidation. The 19th century saw industrialization bring glass-fronted display cabinets, transforming wine storage from necessity to status symbol. Functional Classifications 1. Climate-Controlled Units Employ thermoelectric cooling systems maintaining 55°F (13°C) ±2°F Humidity regulated at 60-70% via hygrostats UV-protected glass doors blocking 99% of harmful rays 2. Modular Systems Adjustable stainless steel shelves (weight capacity: 50lbs/rack) Integrated bottle inventory scanners with RFID technology 3. Portable Solutions Compressor-free models using phase-change materials Battery-powered units for outdoor events Design Innovations (2020s Trends) Smart Integration: AI-powered units that recommend pairings via embedded sensors Sustainable Materials: Bamboo veneers with zero-VOC adhesives Artistic Expressions: Collaborations with glassblowers for custom enclosures

In today’s increasingly digitalized workplaces, computer desks have evolved from simple furniture into comprehensive products integrating ergonomics, spatial aesthetics, and smart technology. CIFF Shanghai will analyze this essential modern office tool from four perspectives: design philosophy, functional categories, material selection, and future trends. 1. Ergonomic Design: The Foundation of Healthy Work The key breakthrough in modern computer desks lies in their advanced ergonomic applications. Height-adjustable desks, whether motorized or manual, enable sit-stand alternating modes, effectively reducing lumbar strain from prolonged sitting. Adjustable tilt functions adapt to various scenarios, such as angled surfaces for drafting and flat setups for routine tasks. For instance, certain brands offer smart memory desktops with three preset height settings, allowing one-tick switching for personalized needs. 2. Modular Functionality: Adapting to Diverse Work Scenarios 1. Basic Office Type: Minimalist L-shaped tops with cable management systems for daily document processing. 2. Creative Workstation: Rotatable monitor arms and tool-hanging systems for designers. 3. Gaming Desk: Reinforced structures (100kg load capacity) with RGB lighting controls. 4. Smart Interactive Desk: Built-in wireless charging and IoT-enabled features like temperature-controlled cup holders. 3. Material Innovation: From Tradition to Future Solid Wood Series: 25mm-thick FAS-grade North American oak tops with EU ENF eco-certification. Metal Frames: Aerospace-aluminum floating structures with 40% higher load capacity. Composite Materials: Eco-boards made of bamboo fiber and recycled plastic, balancing sustainability and durability. 4. Future Trends 1. AI Adaptive Systems: Auto-adjusting desk height and screen distance via sensors. 2. Solar-Powered Surfaces: Flexible solar films to power peripheral devices. 3. AR Interfaces: Transforming desktops into virtual 3D workspaces. The China International Furniture Fair (Shanghai) will be held from September 9th to 12th, 2025 at the National Exhibition and Convention Center (Shanghai Hongqiao). This event is a great opportunity to explore the latest trends, innovations, and developments in the home furnishing industry. If you want to know more about the home furnishing industry, please visit the China International Furniture Fair (Shanghai) website for more information. Source:Intetnet If there is any infringement, please contact to delete.