From September 5–8, 2026, the 58th China International Furniture Fair (Shanghai) will take place at the National Exhibition and Convention Center (Shanghai Hongqiao) under the theme of "Design · Digital Intelligence · Sustainability." at the National Exhibition and Convention Center (Shanghai Hongqiao). As an integrated platform connecting the entire home furnishing industry chain across both domestic and international markets, CIFF Shanghai is committed to delivering more efficient business matchmaking and trade services for exhibitors and visitors. Since its launch in 2022, the Trade Premium Club has attracted over 40,000 registered members and will soon introduce an upgraded membership program, with exclusive benefits for global buyers and designers. The Trade Premium Club is the official membership service program operated by CIFF (Shanghai) and China International Building Decoration Fair (Shanghai). The upgraded 2026 program will focus on high-value trade professionals with strong purchasing power and established design backgrounds, offering tailored benefits for major buyers and designers worldwide while further improving exhibition efficiency and business connectivity. Coming Soon Major Buyer VIP Card (VVIP) Target Group: Leading domestic and international distributors and buyers Eligibility: Annual purchasing volume above RMB 60 million Application: Contact customer service Coming Soon Designer VIP Card (VVIP) Target Group: Senior designers and founders/partners of design firms worldwide Eligibility: Founder or partner of a recognized design company or institution Application: Contact customer service VIP Benefits & Business Matchmaking Support Registration-free fast entry via dedicated VIP access Access to VIP lounge and dining services Complimentary exhibition guide and membership package Exclusive business matchmaking and resource connection services More benefits will be announced soon. Once launched, please follow the steps below for applications and inquiries. Domestic Users Search for the "Trade Premium Club" mini program on WeChat, complete the application form and submit your information. International Users Apply via: Trade Premium Club Application Page or scan the QR code. Membership Inquiries Email: liuly@ctme.cn Tel: +86 21 6983 0261 WeCom: Scan the QR code below The new membership program is coming soon Unlock your exclusive VIP access. September 5–8, 2026 Shanghai Hongqiao · NECC (Shanghai) Efficient sourcing, precise matchmaking, and new business opportunities await. Follow CIFF Shanghai Official Social Media Accounts ▼ For more exhibition news, visit the CIFF official website www.ciff-gz.com www.ciff-sh.com ▽ Welcome to visit our other exhibitions Disclaimer: All images and data in this promotional material are for reference only. Accurate information is subject to official documents or confirmation files. We respect creativity and sharing. Images, materials, and videos reproduced are from the internet, and intellectual property rights belong to the respective owners. If infringement is involved, please contact us for removal. Final interpretation rights belong to CIFF. var first_sceen__time = +new Date(); if ("" == 1 && document.getElementById("js_content")) { document .getElementById("js_content") .addEventListener("selectstart", function(e) { e.preventDefault(); }); } 预览时标签不可点 关闭 更多 .article-header { border-bottom: 1px solid #eee; padding-bottom: 20px; margin-bottom: 20px; } .article-title { font-size: 24px; font-weight: bold; margin: 0 0 10px 0; color: #000; } .article-meta { color: #999; font-size: 14px; } .article-content { max-width: 667px; font-size: 16px; margin: 0 auto; } .article-content img { max-width: 100%; height: auto; display: block; margin: 10px 0; } .article-content p { margin: 15px 0; }

Design Eden | Measured by Design, Growing with Purpose Breaking the cycle of homogeneity through design. As design becomes a key driver of commercial value, the precise alignment of product selection, trends, and supply chains has become a core priority across the industry. CIFF Shanghai · Design Eden redefines the meeting point of business and design. 01、Visual Identity & Annual Theme Launch In 2026, Design Eden returns under the theme of "Measured Abundance", once again bringing together the design forces shaping the home furnishing industry. In a market defined by constant change and uncertainty, "Measured Abundance" represents the industry's most mature response — rational, balanced, and intentional. The English title Measured Abundance precisely captures this philosophy. Measured: Thoughtful restraint, precise judgment, and informed choices. Abundance: Rich experiences, diverse possibilities, and meaningful value created within a measured framework. 02、Opportunities for Three Key Audiences at CIFF Shanghai · Design Eden 2026 One exhibition, three perspectives. Distributors look for business opportunities. Designers seek inspiration. Consumers pursue better living. Design Eden gives every need a meaningful response. @Industry Distributors Find Quality Products, Capture Trends, Reduce Costs, Expand Channels CIFF Shanghai · Design Eden precisely addresses the core pain points of distributors — finding quality products, capturing trends, reducing costs, and expanding channels — by connecting industry opportunities with platform value. No.1 Design Brands = Trend Leaders As the home furnishing industry enters a new era of globalized design, CIFF Shanghai · Design Eden has become a key destination for leading design brands. The 2025 edition brought together renowned names including CAMERICH, HC28 maison, COOMO, HIK Yujian, TREASURE, DOU HOME, KBH, Notting Hill, and Tikahome, with new product launches and latest brand initiatives unveiled at the fair. No.2 Global Expansion of Distribution Channels Home furnishing brands are entering a more refined stage of global expansion. Brands such as COOMO and KABIN have already opened independent overseas stores, while HC28 maison is actively expanding its international distribution network. For distributors, brands with established global strategies represent valuable opportunities for long-term business growth. No.3 Discovering High-Potential Products Winning products are often found in the details. KBH and the IMAGINATION Contemporary Design Life Exhibition showcased a wide range of products with strong market potential and design appeal. These trend-driven selections can help distributors capture attention, drive traffic, and achieve faster conversion. No.4 Sustainable Customization Capabilities Special exhibitions such as the Design Gravity Field and the HOTLINE Design Creators' Joint Exhibition highlight advanced capabilities in customized products and design services. These flexible solutions enable distributors to deliver more tailored proposals, improve client satisfaction, and respond to growing customization demands. @Industry Designers Discover Trends, Source Products, Connect with Supply Chains Leveraging the international positioning, brand resources, and curated special exhibitions of CIFF Shanghai · Design Eden, the fair precisely responds to the core needs of interior and product designers — trend insights, product sourcing, and efficient supply chain connections. It delivers value through inspiration, resource integration, and trend exchange, while expanding audience reach and strengthening its professional influence within the home furnishing design industry. No.1 Trend Leadership from Top Commercial Design Brands Core brands each present exhibition spaces exceeding 200 m², showcasing distinctive approaches to spatial layout, color palettes, and material application. These immersive presentations provide practical references for residential and commercial design projects, helping address challenges such as stylistic homogeneity and the difficulty of translating concepts into real spaces. No.2 A Convergence of International Design Perspectives Backed by extensive industry and brand resources, CIFF Shanghai · Design Eden brings together global design ideas through on-site events and curated thematic exhibitions. At the IMAGINATION Contemporary Design Life Exhibition and the Secret Realm themed exhibition, visitors explore new possibilities for contemporary living. At the Design Gravity Field, they experience how design inspiration is translated into real spaces. At the HOTLINE Design Creators' Joint Exhibition, they witness the local evolution and expression of design culture. No.3 Full-Spectrum Supply Chain Connections With diverse product categories and premium brand resources, the fair helps establish long-term collaboration channels and improves the efficiency and quality of turnkey design solutions. By further integrating industry demand for design services and creative resources, CIFF Shanghai · Design Eden also promotes deeper interaction and commercial collaboration between designers and brands. @Consumers Dream Home, One Stop Away From trending styles to practical solutions, the fair offers consumers a one-stop reference for creating spaces that balance aesthetics and functionality — while avoiding the uncertainty of product selection and renovation decisions. No.1 Refined Light Luxury Sophisticated color palettes paired with materials such as metal and glass create a refined sense of luxury suitable for spaces of all sizes. Balancing aesthetics and texture, this style resonates with high-end consumers seeking understated elegance without excess. No.2 Distinctive Personal Style From industrial and eclectic styles to gender-neutral aesthetics, these diverse design expressions create home spaces with character, individuality, and visual impact. No.3 Lifestyle Aesthetics Bold soft-furnishing combinations, curated lifestyle objects, Chinese tea culture, and tea spaces together shape a more refined living experience. Designed for consumers who value aesthetics in everyday life, these spaces bring warmth, personality, and emotional connection into the home. As Design Eden enters its third year, we have become increasingly convinced of one thing: great design does not need to be loud, but it deserves to be seen. Great brands do not need to appeal to everyone, but they need to meet the right audience. Measured Abundance is a more precise response to an uncertain era. We create a platform for design, build pathways for business, and help every brand committed to great products find the recognition it deserves. If you would like to become part of CIFF Shanghai · Design Eden, please contact Mr. Pan. Tel: +86 185 2133 4405 Email: panlj@ctme.cn Exhibition spaces are limited. We look forward to welcoming you. September 5–8, 2026 · Shanghai Hongqiao Join us at the design event of the year. .info-title-c0dc9 { font-size: clamp(30px, 3.13vw, 60px); font-weight: 500; margin: 0; color: #000; } .info-c0dc9 { margin-top: clamp(40px, 4.17vw, 80px); } .info-content-c0dc9 { color: #000; margin: clamp(23px, 2.4vw, 46px) 0; font-size: clamp(15px, 1.56vw, 30px); font-weight: 400; } .info-grids-c0dc9 { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(23px, 2.4vw, 46px); } .info-grid-img-c0dc9 { width: 100%; aspect-ratio: 1/0.6; object-fit: cover; } .info-grid-text-c0dc9 { font-size: clamp(12.5px, 1.3vw, 25px); font-weight: 400; color: #898989; margin: clamp(12.5px, 1.3vw, 25px) 0 0 0; }

CIFF Shanghai | From China’s Supply Chain to the Global Marketplace Going global is becoming a key growth pathway for Chinese home furnishing brands. In September 2026, the 58th CIFF Shanghai will be held at the National Exhibition and Convention Center (Shanghai Hongqiao) under the theme "Design · Digital Intelligence · Sustainability." In response to rising global demands for supply stability and integrated operational capabilities, CIFF Shanghai is advancing its export-oriented empowerment ecosystem. Anchored by five core export-driven sub-exhibitions, the fair will build a comprehensive global expansion platform spanning the entire home furnishing supply chain, connect with key international markets through diversified overseas initiatives, drive efficient business conversion through precise matchmaking services, and strengthen long-term global visibility through its international communication network. Looking ahead, CIFF Shanghai aims to transform "going global" from a one-time transaction into a sustainable business ecosystem, building a practical and efficient bridge for Chinese home furnishing brands to reach global markets. 01 | Three Platform Advantages, Building a Long-Term Export Empowerment System In 2026, leveraging the unique advantage of "Integrated Home Furnishing and Building Materials, Concurrent Dual Exhibitions," CIFF Shanghai will establish a comprehensive export empowerment ecosystem covering supply chain integration, channel adaptation, and organizational capability development. Beyond one-off trade connections, the platform is evolving from a single exhibition cycle into a year-round content ecosystem, from information dissemination to content co-creation, and from exhibition services into broader industry services — building sustainable industry connectivity along the way. By integrating resources across the entire furniture and building materials supply chain, CIFF Shanghai is creating a complete global expansion pathway spanning supply chain sourcing, channel development, and long-term operations. Through a fully integrated empowerment framework covering pre-show precise matchmaking, in-depth on-site negotiations, and continuous post-show services, the fair provides systematic support at every stage of international business expansion. By continuously leveraging its platform strengths and deepening its commitment to global expansion, CIFF Shanghai connects enterprises with worldwide resources while helping them navigate the key stages of overseas market development. 02 | Four Global Pathways, Reshaping International Brand Competitiveness From Exhibition to Global Operations CIFF Shanghai is building an integrated online and offline global expansion ecosystem while strategically strengthening its presence across key overseas markets. The fair continues to advance overseas digital media operations through refined management across major social media platforms including Facebook, Instagram, LinkedIn, TikTok, X, and WhatsApp, while further enhancing website promotion and search engine visibility through Google and Yandex. This year, the official exhibition website has also been comprehensively upgraded with Chinese, English, Spanish, and Arabic versions officially launched, providing exhibitors with more precise and localized presentation channels. Through overseas community engagement, buyer outreach, and resource integration, CIFF Shanghai continuously helps enterprises establish export channels while lowering the barriers to international expansion. From Information to Decision Support Together with leading industry institutions, CIFF Shanghai will launch the "Furniture Global Expansion Research Lab," a branded service platform dedicated to overseas market insights, policy interpretation, and category opportunity analysis. Integrating real-world case studies and key industry resources, the platform aims to answer critical questions — where to go, how to go, and how to succeed — through data-driven analysis and strategic insight. During the fair, the 2026 Furniture Brands Global Expansion White Paper will also be officially released, systematically examining key issues amid the restructuring of the global home furnishing market. Combining practical cases from both leading and emerging brands, the report will provide actionable guidance on market selection, operational methodologies, and exhibition resource integration. Supported by overseas buyer resources and export service platforms, CIFF Shanghai helps enterprises seize strategic opportunities for global expansion and accelerate international brand development. From Display to Deal-Making Focusing on high-quality export-oriented enterprises, CIFF Shanghai will launch global buyer invitation and customized matchmaking services, creating mutual value for exhibitors and buyers through precise supply-demand matching and one-on-one business meetings. During the exhibition, five dedicated business matchmaking events will be held, covering core export-driven sectors including outdoor furniture, office furniture, living and dining spaces, and upholstered furniture. In 2025, the matchmaking series facilitated more than 470 rounds of in-depth negotiations for over 100 exhibitors, generating intended orders exceeding USD 8.14 million on site. In 2026, CIFF Shanghai will organize dozens of overseas buyer delegations to visit and source products, creating a highly efficient platform for precise business connections between exhibitors and international buyers. From International Communication to Global Recognition CIFF Shanghai will further deepen collaboration with overseas media, design institutions, and industry organizations, using international roadshows as a platform to communicate pre-show trends and curatorial concepts. In 2026, under the theme "Global Brand Expansion, Design Leadership," the fair will launch a series of overseas roadshows covering Southeast Asia, Central Asia, South America, and other regional markets. The Malaysia stop, in particular, will facilitate efficient industry resource connections between China and Malaysia through government visits, industry exchanges, and corporate inspections. In addition, this edition will continue to feature the Italian Leisure Pavilion Special Exhibition, bringing together renowned Italian design brands and promoting Sino-Italian design dialogue and cross-cultural collaboration through immersive exhibition experiences and forum activities. 03 | Five Core Export Categories, Building a Gateway to Global Business Outdoor Furniture The CIFF (Shanghai) Urban Outdoor Furniture Exhibition will showcase nearly 200 brands presenting diverse outdoor lifestyle concepts, spanning outdoor leisure furniture, garden furniture, camping furnishings, and waterproof outdoor accessories, offering comprehensive outdoor living solutions. As overseas garden economies and outdoor leisure consumption continue to grow, outdoor home furnishings have become one of the most promising export-driven categories. With strong functionality and immersive scenario-based displays, this sector closely aligns with evolving overseas consumer trends. Living & Dining Spaces Featuring globally styled products including dining, living room, and bedroom furniture, as well as smart home solutions, this sector aligns with mainstream overseas aesthetics and features a mature supply chain for bulk customization and export. Around 230 industry-leading brands will gather to present original designs, high-value cross-border bestsellers, and export-oriented panel suites, meeting diverse global sourcing demands. Commercial Office Spaces As the largest commercial office and public space exhibition in East China, the CIFF (Shanghai) Offices & Public Spaces Exhibition will gather nearly 200 premium brands showcasing the latest innovations in modern office furniture, commercial public space furnishings, e-sports office solutions, and lightweight office systems. In response to rising global demand for commercial engineering projects, overseas enterprise procurement, and cross-border fit-out solutions, the exhibition highlights modular design and strong project customization capabilities, helping enterprises connect with international procurement projects and multinational collaborations. Upholstered Furniture The sofa and sleep sectors will each present the latest products from nearly 100 enterprises, covering upholstered sofas, upholstered beds, mattresses, sleep systems, and functional upholstered home furnishings, fully demonstrating the strong value proposition of Chinese upholstered manufacturing. As overseas demand for functional and smart products continues to surge, the sector will spotlight eco-friendly materials, multifunctional designs, and rapidly evolving cross-border bestsellers, enabling flexible adaptation to diversified global sourcing demands. Woodworking Machinery The CIFF (Shanghai) Furniture Machinery & Woodworking Machinery Fair and CIFF (Shanghai) Upholstery Tech will showcase cutting-edge furniture manufacturing technologies from more than 400 enterprises, presenting integrated production scenarios spanning intelligent production lines, high-performance panels, eco-friendly materials, components, and coordinated manufacturing systems. Addressing diversified production demands, the exhibitions help overseas factories achieve breakthroughs in aesthetics, efficiency, and cost optimization. Featuring integrated "Machinery · Materials · Components" solutions and full-process technological innovation, the exhibitions will also provide global buyers with highly practical sourcing experiences from design to delivery, empowering enterprises to move beyond excessive competition toward high-quality manufacturing. What CIFF Shanghai offers is not merely exhibition space and exposure, but a comprehensive global expansion capability system: building reliable supply chain capabilities based on China’s stable and efficient manufacturing ecosystem, establishing global connectivity through buyer, channel, and project resource integration, and helping enterprises evolve from one-time transactions to long-term partnerships supported by sustainable operational systems. CIFF Shanghai is driving a deeper transformation — enabling Chinese home furnishing enterprises to move beyond supply chain manufacturing and toward the global business marketplace. From September 5–8, 2026, at the National Exhibition and Convention Center (Shanghai), CIFF Shanghai invites the global industry to witness and participate in the next chapter of international expansion. .info-title-c0dc9 { font-size: clamp(30px, 3.13vw, 60px); font-weight: 500; margin: 0; color: #000; } .info-c0dc9 { margin-top: clamp(40px, 4.17vw, 80px); } .info-content-c0dc9 { color: #000; margin: clamp(23px, 2.4vw, 46px) 0; font-size: clamp(15px, 1.56vw, 30px); font-weight: 400; } .info-grids-c0dc9 { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(23px, 2.4vw, 46px); } .info-grid-img-c0dc9 { width: 100%; aspect-ratio: 1/0.6; object-fit: cover; } .info-grid-text-c0dc9 { font-size: clamp(12.5px, 1.3vw, 25px); font-weight: 400; color: #898989; margin: clamp(12.5px, 1.3vw, 25px) 0 0 0; }

The Furniture Global Expansion Research Lab jointly initiated by CIFF Shanghai and MSC (Maker Sustainability Consulting), is now officially launched. This marks the beginning of a new initiative. Designed for furniture brands exploring overseas markets and global growth strategies, the Furniture Global Expansion Research Lab will focus on the key challenges and strategic questions surrounding international expansion, delivering industry-focused research, market insights, and resource integration to support more informed overseas market understanding and business decision-making. Related consulting services will also be introduced progressively to help enterprises improve the precision and long-term return of their global expansion strategies. As one of China’s leading professional home furnishing exhibitions with a strong design-driven and brand-oriented positioning, CIFF Shanghai continues to strengthen the efficiency of precise matchmaking between premium brands and professional buyers. Backed by a 300,000 m² exhibition scale, the gathering power of over 1,500 domestic and international brands, a database of more than 500,000 high-quality visitors, and long-term access to over 10,000 international professional buyers, CIFF Shanghai continues to reinforce its integrated platform value across design leadership, brand showcasing, and commercial conversion. MSC is one of China’s leading sustainability strategy consulting firms, having served multinational corporations including Anheuser-Busch InBev, L'Oréal, and Yum China, as well as major state-owned enterprises such as State Grid Corporation of China, China Resources, and Beijing Enterprises Group, alongside leading private enterprises including Tencent, Alibaba Group, and Kuaishou. As a strategic partner dedicated to growth-driven global expansion, MSC has helped more than 200 enterprises successfully enter overseas markets through precise market research and brand positioning strategies. In one representative case, the firm enabled a client to achieve explosive growth of 654.6%. In 2024, China’s furniture and furniture parts exports reached RMB 483 billion, representing a year-on-year increase of 7%. While enthusiasm for global expansion continues to rise, most enterprises still concentrate their resources and attention on execution-level actions such as advertising, product selection, and channel distribution. Yet the outcomes are often determined much earlier — at the strategic decision-making stage. Which market to enter, under what positioning, and with what product logic are decisions that fundamentally shape the result. Once these judgments are misaligned, greater execution efforts often lead to even higher costs and inefficiencies. Different markets require entirely different strategic responses. The Middle East presents clear opportunities, yet market entry remains heavily dependent on local distribution systems and relationship networks. Central Asia is growing rapidly, but channel infrastructure, language communication, and trust-building mechanisms often need to be established from the ground up. Latin America offers fast-moving order opportunities, yet tensions between compliance risks, short-term growth, and long-term brand building remain constant. Many outstanding Chinese furniture brands already possess mature product capabilities, stable supply chain systems, and continuously evolving design capabilities. However, when entering overseas markets, they still encounter highly practical and complex questions: As market trends continue to evolve, how can brands identify which opportunities are truly relevant to them? Can a brand positioning established in China remain effective in overseas markets? What are the fundamental differences between overseas distribution channels, communication networks, KOL ecosystems, and those in China? How can brands transform cultural differences across markets into competitive advantages rather than barriers? Information asymmetry, resource mismatch, and the lack of clear methodologies have become “invisible barriers” on the path toward globalization for many brands. The establishment of the Furniture Global Expansion Research Lab is intended precisely to break through these barriers. Opportunity Insights Closely tracking emerging trends, market shifts, and growth opportunities across the global furniture industry, the Research Lab helps brands identify the most relevant opportunities amid overwhelming volumes of information and rapidly evolving markets. In-Depth Insights Through systematic analysis of key markets, changing consumer behavior, and competitive dynamics, the Research Lab deconstructs critical business questions, clarifies decision-making frameworks, and helps enterprises move from fragmented information toward more strategic market understanding. PracticalCase Studies The Research Lab will continuously engage with frontline practices from domestic and international brands and enterprises, examining real-world expansion experiences, strategic methodologies, and critical lessons learned to provide actionable references for more businesses pursuing global growth. If you are a furniture brand venturing overseas to explore globalization, regardless of your product category, size, or stage of development, as long as you are considering how to more steadily expand into overseas markets, you are welcome to join us. In the future, the "Furniture Going Global Research Lab" will continue to exchange ideas and co-create with industry partners through white papers, private seminars, and other means, allowing more insights, experiences, and resources to generate real value through interaction. The Furniture Global Expansion Research Lab Is Officially Launched Supporting brands in entering overseas markets with greater clarity and stability. September · Shanghai Hongqiao Witness the beginning of a new global expansion cycle together. ↓立刻关注我们↓ 关注中国家博会（上海）官方新媒体账号▼ 浏览更多展会资讯，尽在中国家博会官网 www.ciff-gz.comwww.ciff-sh.com▽欢迎参观同属我司举办展会 免责声明：本宣传资料所涉及的所有图文及数据仅供参考，精准信息以正式批文或确认文件为准，我们尊重创作，注重分享，所转载的图片、资料、视频等来源于网络，知识产权归该权利人所有，如涉及侵权，请联系删除。最终解释权归中国家博会所有。 var first_sceen__time = (+new Date()); if ("" == 1 && document.getElementById('js_content')) { document.getElementById('js_content').addEventListener("selectstart",function(e){ e.preventDefault(); }); } 预览时标签不可点 关闭 更多 .article-header { border-bottom: 1px solid #eee; padding-bottom: 20px; margin-bottom: 20px; } .article-title { font-size: 24px; font-weight: bold; margin: 0 0 10px 0; color: #000; } .article-meta { color: #999; font-size: 14px; } .article-content { max-width: 667px; font-size: 16px; margin: 0 auto; } .article-content img { max-width: 100%; height: auto; display: block; margin: 10px 0; } .article-content p { margin: 15px 0; }

To Our Industry Partners and Friends： Every gathering reflects the collective strength of the industry. Every reunion represents the continuation of trust and shared value. Over the years, CIFF Shanghai and CBD Fair (Shanghai) have remained deeply committed to the industry, witnessing countless successful collaborations and emerging business opportunities along the way. Above all, we are sincerely grateful to the returning friends who have continued this journey with us over the years. This year, dedicated returning friend check-in points will be introduced throughout the exhibition venue, alongside exclusive interactive activities and limited-edition commemorative gifts. Returning friends who complete pre-registration will receive exclusive returning friend badges, in recognition of the passion, trust, and support they have shared with us over the years. * “Returning friends” refers to visitors who have previously attended CIFF Shanghai or CBD Fair (Shanghai). Previous visitors of CIFF Guangzhou and CBD Fair Guangzhou are also eligible for the same privileges upon presenting relevant credentials. 01 Instant returning friend recognition Faster pre-registration access Returning friends can complete pre-registration without re-entering their information, as the system will automatically retrieve historical registration records — enabling registration in as little as 10 seconds. Exclusive invitation access with clear returning friend identification Automatic eligibility for exclusive lucky draws upon registration Priority access to on-site benefits, exhibition gift packages, and business matchmaking opportunities 02 Upgraded online and on-site experiences for returning friends Exclusive identity recognition Receive an exclusive returning friend badge on site and enjoy priority service support throughout the exhibition. Returning friend check-in experience Dedicated returning friend check-in points will be set up throughout the exhibition venue, where participants can join exclusive lucky draws and receive customized merchandise and exhibition gifts. Exclusive returning friend ceremony An annual appreciation ceremony dedicated to honoring longtime attendees and valued returning friends. Exclusive Business Networking Salon Reconnect before the exhibition, explore industry trends together, discuss future development opportunities, and gain access to exclusive industry study tours. 03 Value Beyond the Exhibition 365-Day Continuous Industry Connection Following the exhibition, returning friends will receive Full exhibition summary reports, new product directories from exhibitors, curated industry trend insight packages Dedicated enterprise WeChat services for returning friends will also provide regular industry updates, resource matchmaking opportunities, and exclusive lucky draw activities. In addition, the mini-program’s year-round business matchmaking system will continue to connect brands, products, and business opportunities beyond the exhibition period. 1 “My CIFF & CBD Fair Story” Photo and Story Collection Share your exhibition stories, memorable collaboration moments, and event photos for the opportunity to receive customized badges and exhibition gift packages. Selected stories and images will also be featured across official media platforms. 2 Returning friend pre-registration lucky draw： Complete pre-registration for the chance to win exclusive surprise prizes. 3 Offline events for returning friends: From city salons to on-site celebration ceremonies, more exciting activities are on the way. 4 Exhibition Visit Rewards: Participate in old friend activities at the exhibition site to receive limited-edition merchandise. *Stay tuned for upcoming announcements. CIFF 如有相关咨询， 请扫码联系活动小助手 Thank you for every trust placed in us, and we look forward to every reunion ahead. With richer exhibition content, more precise business matchmaking, more thoughtful services, and more exclusive benefits, we warmly welcome all returning friends back to reconnect, explore emerging industry trends, and unlock new business opportunities together. September 5–8, 2026 · Shanghai Hongqiao See you there. 关注中国家博会（上海）官方新媒体账号▼ 浏览更多展会资讯，尽在中国家博会官网 www.ciff-gz.comwww.ciff-sh.com▽欢迎参观同属我司举办展会 免责声明：本宣传资料所涉及的所有图文及数据仅供参考，精准信息以正式批文或确认文件为准，我们尊重创作，注重分享，所转载的图片、资料、视频等来源于网络，知识产权归该权利人所有，如涉及侵权，请联系删除。最终解释权归中国家博会所有。 var first_sceen__time = (+new Date()); if ("" == 1 && document.getElementById('js_content')) { document.getElementById('js_content').addEventListener("selectstart",function(e){ e.preventDefault(); }); } 预览时标签不可点 关闭 更多 .article-header { border-bottom: 1px solid #eee; padding-bottom: 20px; margin-bottom: 20px; } .article-title { font-size: 24px; font-weight: bold; margin: 0 0 10px 0; color: #000; } .article-meta { color: #999; font-size: 14px; } .article-content { max-width: 667px; font-size: 16px; margin: 0 auto; } .article-content img { max-width: 100%; height: auto; display: block; margin: 10px 0; } .article-content p { margin: 15px 0; }

CIFF Shanghai | Reconstructing the Logic of Industry Growth through “Design · Digital Intelligence · Sustainability” As the home furnishing industry enters a pivotal stage of deep adjustment and structural transformation, the search for new drivers of sustainable growth has become more urgent than ever. Design is evolving from a matter of style into a core capability that defines brand differentiation. Digital intelligence is rapidly permeating every aspect of production, circulation, and consumption. Sustainability, meanwhile, is shifting from a shared vision to a fundamental logic of industrial competitiveness. In September 2026, the 58th CIFF Shanghai will introduce its new theme — “Design · Digital Intelligence · Sustainability” — reconfiguring both content and value through these three key dimensions, where design, technology, and future living visions converge. PART 01、Industry Is Being Reshaped And Trade Fairs Must Be Redefined Today, the home furnishing industry is undergoing profound transformation. Brand differentiation is accelerating, channel structures continue to evolve, and an increasingly complex global environment is driving stronger integration between domestic and international markets. Against this backdrop, the role of trade fairs is also changing — from purely transactional venues into comprehensive industry platforms that integrate brand expression, content creation, and resource connectivity. CIFF Shanghai’s ongoing evolution is a proactive response to this industry-wide transformation. PART 02、“Design · Digital Intelligence · Sustainability” Three Key Themes, Three Strategic Pathways for the Industry Design is evolving beyond stylistic expression to become a key driver of brand value and product premiumization. CIFF Shanghai continues to strengthen its positioning as a platform led by design, building a new hub for original furniture and home furnishing design in China. • A major focus will be the “Design Eden · Contemporary Design Trade Fair,” bringing together leading design-driven brands from across the industry. • Internationally renowned designers and top Chinese designers will share the stage at the CIFF Shanghai Design Conference. • As the exclusive launch platform for the Golden Creation Award, a global product design award, CIFF Shanghai will spotlight outstanding design products and establish new industry benchmarks. Digitalization and intelligent technologies are rapidly reshaping every stage of production, circulation, and consumption. Focusing on new retail and channel integration, CIFF Shanghai will present forward-looking business scenarios that reflect the future of the industry. • The upgraded New Retail Hall will feature an 8,000㎡ themed exhibition area bringing together 15 leading brands, showcasing a fully integrated journey from online discovery to offline experience. • VR and AR technologies will be introduced to enable digitalized displays and immersive experiences of home furnishing and spatial design solutions. • • In collaboration with Red Star Macalline, CIFF Shanghai will launch a nationwide touring furniture matchmaking program, creating more precise connections between brands, channels, and distributors. From green materials and low-carbon manufacturing to evolving consumer values, sustainability is becoming a shared direction for the industry. CIFF Shanghai places sustainability at the core of its content strategy, promoting the transition from concept to real-world implementation. • Held concurrently with the fair, the CIFF Shanghai WMF International Woodworking Machinery Fair will showcase advanced woodworking machinery and sustainable wood-processing technologies, supporting the efficient utilization of timber resources. • The 2026 Golden Creation Award will introduce a new Green Sustainability Award category, encouraging exhibitors to adopt eco-friendly materials, recyclable structures, and low-carbon construction solutions. • An International Materials Selection Center will be launched onsite to showcase cutting-edge sustainable materials, including FSC-certified timber, recycled materials, and biodegradable fabrics, helping drive the green transformation of upstream supply chains. PART 03、Three Major Highlights Building the Core Structure of the Fair Design Eden: Activating the Value of Original Design and Product Launches As a flagship section of CIFF Shanghai, the Design Eden · Contemporary Design Trade Fair will span 50,000㎡, bringing together dozens of design brands and studios while presenting five curated IP exhibitions. A dedicated zone for independent designer brands will further support emerging talent through a full-cycle platform covering exposure, business connection, and market implementation. A dedicated forum area for Design Eden will also be introduced, inviting renowned designers and industry experts to explore cutting-edge topics and future design trends. Through the integration of exhibitions, forums, awards, and launch events, Design Eden aims to build a globally oriented platform for contemporary design expression. New Retail: Redefining the Connection Between People, Products, and Spaces CIFF Shanghai will introduce an 8,000㎡ New Retail Furniture Themed Exhibition Area, bringing together 15 leading brands to create the industry’s largest and most comprehensive benchmark platform in China. Centered on channel integration, scenario-based experiences, and data-driven operations, the exhibition area will serve as a practical showcase for emerging retail business models. Alongside the exhibition, the 2026 Home Furnishing New Retail Conference will convene brand representatives and industry experts to explore new pathways for retail innovation. Integrated Home Building: Advancing Toward Systemization and Integration The fair will once again be held concurrently with the 2026 China International Building & Decoration Fair (Shanghai). Driven by the growing “whole-home” and integrated interior solutions trend, building materials are evolving from standalone products into holistic spatial solutions — shifting from purely functional attributes toward experiential and sustainable value, while promoting greater collaboration across the industry chain. PART 04、Upgrading Global Trade Capabilities Building Stronger International Connectivity Woodworking Machinery: Connecting Global Manufacturing Capabilities As a key upstream sector of the industry, the CIFF Shanghai WMF International Woodworking Machinery Fair and CIFF Shanghai Upholstery Tech will jointly build a comprehensive “Machinery · Materials · Components” ecosystem, covering intelligent production lines, high-performance panels, sustainable materials, accessories, and integrated manufacturing solutions. Upholstered Furniture: Dual-Driven Growth for Domestic and International Markets Driven by trends toward healthier and smarter living, upholstered furniture is emerging as a new growth engine for China’s home furnishing exports. The Sofa Hall will gather leading domestic and international brands, presenting a fusion of Eastern aesthetics and global-quality standards alongside complete living room furnishing solutions. Meanwhile, the Sleep Zone will debut the first Sleep Technology Exhibition, promoting the evolution of sleep products from standalone functions toward integrated ecosystem solutions. Outdoor Living: Capturing Global Lifestyle Trends As outdoor lifestyles continue gaining popularity worldwide, outdoor furniture has become an important growth category in international markets. The CIFF Shanghai Urban Outdoor Exhibition will further strengthen its export-oriented positioning and scenario-based presentation, offering comprehensive outdoor living solutions ranging from premium garden furniture to lightweight camping equipment. Office Spaces: Responding to the Evolution of Global Workstyles With the continued rise of flexible and hybrid working models, demand for office furniture is constantly evolving. As the largest commercial office space exhibition in East China, the CIFF Shanghai Office & Commercial Space Exhibition will further connect Chinese office furnishing brands with international markets. Living & Dining Spaces: Reimagining Contemporary Living Environments Focusing on dining, living, and bedroom furniture, smart home innovation experiences, export-oriented panel bedroom collections, turnkey decoration zones, and cross-border e-commerce empowerment, this section aims to establish a new benchmark for the home furnishing industry. At the same time, CIFF Shanghai will continue strengthening its global roadshow initiatives and international communication network: Deepening collaboration with overseas media, design institutions, and industry organizations to promote internationalized trend content and curatorial concepts before the fair, while using global roadshows to connect overseas buyers and channel resources. During the exhibition, a series of international buyer matchmaking events will be organized. In 2025, these programs facilitated more than 470 in-depth business meetings for over 100 exhibitors, generating onsite intended orders exceeding USD 8.14 million. In 2026, CIFF Shanghai will welcome dozens of international buyer delegations for sourcing and procurement, creating a more precise business matchmaking platform for exhibitors and global buyers. Through the dual-driven strategy of “content + channels,” CIFF Shanghai aims to build a more stable global network of industry recognition and collaboration. PART 05、Five Curated IP Exhibitions Building a Content Engine In 2026, CIFF Shanghai will establish a continuously evolving content ecosystem through five major curated exhibitions. By bringing together leading design brands while supporting the rise of original emerging brands, the fair continues to integrate global design resources and build a complete pathway from creative incubation to commercial transformation. Secret Realm Themed Exhibition: Centered around the symbolic imagery of the “Volcano,” this immersive exhibition explores a journey from dormancy to eruption. Through four thematic sections — spatial emotions, celebratory design, emotional attachment to space, and experiential environments — the exhibition investigates future expressions of materials and space through layered spatial storytelling and material contrasts. HOTLINE Design Creators’ Joint Exhibition: Focusing on emerging design creators, this exhibition aims to establish immediate connections between design and the market. By building a platform that links young creative talent with industry resources, more promising original designs can gain visibility, connectivity, and commercial opportunities. Grand View Tea Ceremony: Integrating Zen-inspired tea markets, tea ware exhibitions, and elegant tea gatherings, Grand View Tea Ceremony presents a complete ecosystem spanning tea utensils, tea delicacies, and tea spaces. Through traditional performances and contemporary tea culture experiences, it showcases emerging trends and holistic perspectives on contemporary tea spaces. IMAGINATION · Contemporary Design Life Exhibition: Using lifestyle scenarios as narrative threads, the exhibition deconstructs and recombines brand pieces and artistic objects to create forward-looking thematic living spaces. Through immersive scene-based presentations, it fosters interactive experiences between brands and audiences while exploring new possibilities between design and everyday life. Design Gravity Field: Focusing on economical and sustainable design, this exhibition showcases the deep integration of brands and design capabilities through modular, multifunctional, and adaptable design approaches. Centered on sustainability, it promotes the transformation of design from concept to practice, offering more forward-looking references for the future development of the industry. Curating is no longer merely a form of content presentation, but a vital medium connecting brands, audiences, and communication. Through exhibitions, forums, awards, product launches, and other multidimensional formats, CIFF Shanghai treats each curated unit as the smallest commercial cell — enabling design to evolve from simply “being seen” to truly “growing,” while continuously amplifying the commercial transformation value of design. Secret Realm Themed Exhibition HOTLINE Design Creators’ Joint Exhibition Grand View Tea Ceremony IMAGINATION · Contemporary Design Life Exhibition Design Gravity Field PART 06、From Trade Fair to Platform The Continuous Evolution of CIFF Shanghai As its capabilities in content creation and resource integration continue to strengthen, CIFF Shanghai is steadily expanding its boundaries and building a more sustainable, long-term industry platform ecosystem: From a single exhibition period toward a year-round content platform From information dissemination toward collaborative content creation From exhibition services toward broader industry services In a new industrial cycle, growth no longer depends on a single variable, but on the reconstruction of systemic capabilities. .info-title-c0dc9 { font-size: clamp(30px, 3.13vw, 60px); font-weight: 500; margin: 0; color: #000; } .info-c0dc9 { margin-top: clamp(40px, 4.17vw, 80px); } .info-content-c0dc9 { color: #000; margin: clamp(23px, 2.4vw, 46px) 0; font-size: clamp(15px, 1.56vw, 30px); font-weight: 400; } .info-grids-c0dc9 { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(23px, 2.4vw, 46px); } .info-grid-img-c0dc9 { width: 100%; aspect-ratio: 1/0.6; object-fit: cover; } .info-grid-text-c0dc9 { font-size: clamp(12.5px, 1.3vw, 25px); font-weight: 400; color: #898989; margin: clamp(12.5px, 1.3vw, 25px) 0 0 0; }

The Golden Creation Award is initiated by the Jintang Prize, one of China’s most influential honors in the design industry, and is exclusively launched on the platform of China International Furniture Fair (Shanghai) (CIFF Shanghai). It aims to establish a globally recognized annual award for product design. On March 19, 2026, the Golden Creation Award officially relaunched under the theme “Prime in Its Time”, drawing significant attention from the global home and design industry. Guided by its core vision of defining the value of design and empowering China’s intelligent manufacturing, the award is committed to discovering outstanding original design and accelerating the transformation of design innovation into real industrial competitiveness. Across the global design landscape, leading home brands, designers, and creative institutions are actively preparing their submissions—bringing forward works that embody both innovation and craftsmanship, and seeking to showcase their design strength on this international stage. ▲金造奖评委（排名不分先后） With the official launch, submissions for the 2026 Golden Creation Award are now fully open worldwide. Centered around the dedicated mini-program, the entire entry process is conducted online, allowing brands and designers to conveniently submit their works through a streamlined digital interface. To support participants in completing their applications efficiently, the Golden Creation Award officially released the 2026 Entry Guide today, providing a clear walkthrough of the submission process via the mini-program. 01 Golden Creation Award — Application Q&A Q1: How do I submit an entry? A：All submissions are completed online. Applicants should log in to the official Golden Creation Award mini-program, register an account, select the appropriate award and applicant category, complete the required information—including personal or company credentials, project overview, and design statement—and upload high-resolution images and/or project videos. Q2: How do I determine the appropriate award category for my submission? A：The awards are structured into two main categories: Product Design Category and Exhibition Design Category, with the corresponding awards as follows: Product Design Category：Best Product Design Best Quality Award Best Product Design Nomination Smart Design Pioneer Award Innovation Breakthrough Design Award Product Designer of the Year Exhibition Design Category：Best Brand Booth Design Outstanding Booth Design Exhibition Designer of the Year Brand Booth Designer of the Year。 Applicants should select the appropriate category based on the nature of their work: For specific product designs (e.g. furniture, lighting, home textiles, décor), please apply under the Product Design Category. For brand booths, exhibition spaces, or related spatial design projects, please apply under the Exhibition Design Category. Q3: What is the timeline for the 2026 Golden Creation Award? A：The 2026 Golden Creation Award officially launches on March 19, with the awards ceremony taking place on September 6 at CIFF Shanghai, where all selected awards will be announced. Timeline Overview Launch: March 19 Submission Period: March 19 – July 31 Evaluation Period: August 1 – August 15 Shortlist Announcement: August 20 – September 5 Awards Ceremony: September 6 Q4: Which awards are more important? A：The importance of each award should be determined based on the applicant’s objectives. Industry Benchmark Awards： Best Product Design, Best Product Design Nomination (the highest overall honor within the Product Design Category), Best Brand Booth Design (the top-tier award within the Exhibition Design Category), emphasizing the overall strength of the work and its industry influence. Innovation-Oriented Awards：Smart Design Pioneer Award (focusing on the integration of technology and design), Innovation Breakthrough Design Award (encouraging innovation in design methodology and material application), suitable for technology-driven works.； Quality Recognition Awards：Best Quality Award (emphasizing real-world application and user experience), Outstanding Booth Design (requiring a high level of execution detail within the Exhibition Design Category), suitable for works that prioritize practicality. Individual Awards: Product Designer of the Year, Exhibition Designer of the Year, Brand Booth Designer of the Year, recognizing the long-term contributions and industry reputation of individuals or teams within the field. Q5: Is there an official contact number for inquiries? A：Yes. During the submission period, you may call +86 186 6121 3746 for inquiries. Q6: Are there any submission restrictions? A：Submission categories must match the selected award type: Product Design Category: limited to physical product designs (e.g. furniture, lighting, home textiles, appliances), requiring real product images, functional descriptions, and user feedback. Exhibition Design Category: limited to brand booths, exhibition spaces, and related spatial design projects, requiring floor plans, on-site visuals, and a exhibiting proposal (including concept and visitor flow). 02 02 Entry Guide via Mini-Program Submissions can be completed through the official Golden Creation Award mini-program. Search for “Golden Creation Award” in WeChat to access the mini-program. After entering the homepage, click [Apply] to proceed.: On the login page: If you have already registered, log in with your account and password If not, click [Register] and complete the registration process *Notes Designer: Independent designers, design studios, or product development teams Brand: Companies that enhance brand value through design (e.g. home brands, tech companies, cultural and creative brands) 产品设计类攻略 ▼Step 1: Confirm Registration Information After logging in or registering, you will be directed to the application page. First, complete [Confirm Registration Information]. Required information includes: applicant profile image (designer photo or brand logo), application category, applicant name (designer’s name or brand contact name), ID number, title, phone number, email, recommending organization, and profile (including professional background, representative works, awards, etc.). 填写报名信息▲ Please note that all fields marked with a red asterisk (*) are required. The application cannot be completed if any required field is left blank. Please fill in all information truthfully. ▼Step 2: Complete Project Information After completing your personal details, you will need to provide detailed information about the submitted design work, including project name, project name (English), product category, completion date, and product cost. 填写参赛设计作品的详细资料▲ Once the basic project information is completed, you will be required to provide a product description covering the following aspects: Design Inspiration: Outline the origin of the idea and the core concept, which may draw from cultural heritage, natural phenomena, or technological innovation. User Profile: Clearly define the target users and their needs, including factors such as age, occupation, and usage scenarios. Core Problem Addressed: Identify the key industry challenge or user need the product responds to, described through concrete, scenario-based examples. Additional Information: Include supporting highlights such as sustainable design features, technical patents, or user validation data. These four sections demonstrate the designer’s overall command of the work and serve as key references for the Golden Creation Award judges. Please complete them carefully, with no fewer than 20 words each. 填写核心产品介绍▲ 上传作品的实景视频、产品视觉图片▲ Technical and Certification Materials: Required. It is recommended to include the following three types of materials: 1.Technical white paper: key technical parameters, detailed explanation of innovations, and patent certificates, if any; 2.Sustainability proof: 1) material certifications, such as FSC wood certification and OEKO-TEX textile certification; 2) carbon footprint report, namely the calculation of carbon emissions across the product life cycle; 3.Additional brand materials: 1) brand value statement, outlining the brand’s commitment to design, society, and the environment; 2) portfolio of past works, including previous award-winning or representative design cases. Each image must be within 5MB. Supported formats: jpg, bmp, png, gif. 上传技术及认证相关资料▲ Please note that the Product Design Category accepts only real product images and does not accept renderings. If renderings are used, the Golden Creation Award reserves the right to disqualify the entry upon verification. After all materials have been uploaded, click [Submit] at the bottom of the page to complete the application. Exhibition Design Category — Entry Guide ▼Step 1: Confirm Registration Information After logging in or registering, you will be automatically directed to the application page. First, complete [Confirm Registration Information]. Required information includes: applicant profile image (designer photo or brand logo), application category, applicant name (designer’s name or brand contact), ID number, title, phone number, email, recommending organization, and profile (including professional background, representative works, awards, etc.). 填写报名信息▲ Please note that all fields marked with a red asterisk (*) are mandatory. The submission cannot be completed if any required field is left blank. Please ensure all information is accurate. ▼Step 2: Complete Project Information Step 2: Complete Project Information 填写参赛作品的详细资料▲ Once the basic project information is completed, you will be required to provide a design statement covering the following aspects: Project Positioning: The unique design planning and positioning of the booth. Spatial Setting: Innovations in the environmental style of the project. Spatial Layout: Innovations in the spatial layout of the project. Material Selection: Innovations in material use, with consideration of low-carbon value and cost efficiency. User Experience: Post-use performance, user feedback, and related evaluation. These five sections demonstrate the designer’s overall command of the work and serve as key references for the Golden Creation Award judges. Please complete them carefully, with no fewer than 20 words each. 填写设计说明▲ ▼Step 3: Upload Project Files In this step, you are required to upload a project video (if available), renderings or on-site images (if available), and floor plans to complete your submission. The project video is optional, while images and floor plans are required. Project video: optional; maximum size 300MB; supported formats: mp4, webm, ogg. Each image must be within 5MB. Supported formats: jpg, bmp, png, gif. 上传作品的作品视频、效果图/实景图、平面图▲ After all materials have been uploaded, click [Submit] at the bottom of the page to complete your application. ▼Check Submission Status After completing the submission, you can log in to the Golden Creation Award mini-program to check your application status. Go to the homepage and click [Records] to view your submission history (login is required). Submitted entries can be edited at any time before the submission deadline (July 31, 2026). To make changes, go to [Apply], click [Edit] next to your entry, and update the information as needed. 03 Golden Creation Award — 2026: Prime in Its Time In 2025, the Golden Creation Award made its global debut, earning strong industry recognition through its innovative seven-dimensional evaluation system, which assesses the value of design from multiple perspectives. In 2026, under the theme Prime in Its Time, the Golden Creation Award embarks on a new chapter. With a more open global vision and more rigorous evaluation standards, it seeks to discover product designs that embody depth, character, and meaningful innovation. Through seven product awards and three individual awards, it honors excellence in design and contributes to the high-quality development of China’s home furnishing industry. The 2026 Golden Creation Award is now officially open for global submissions. We look forward to your participation— Let outstanding products be seen. Let the value of design be recognized. And together, shape a new chapter for China’s home furnishing industry. 关注中国家博会（上海）官方新媒体账号▼ 浏览更多展会资讯，尽在中国家博会官网 www.ciff-gz.comwww.ciff-sh.com▽欢迎参观同属我司举办展会 免责声明：本宣传资料所涉及的所有图文及数据仅供参考，精准信息以正式批文或确认文件为准，我们尊重创作，注重分享，所转载的图片、资料、视频等来源于网络，知识产权归该权利人所有，如涉及侵权，请联系删除。最终解释权归中国家博会所有。 var first_sceen__time = (+new Date()); if ("" == 1 && document.getElementById('js_content')) { document.getElementById('js_content').addEventListener("selectstart",function(e){ e.preventDefault(); }); } 预览时标签不可点 关闭 更多 .article-header { border-bottom: 1px solid #eee; padding-bottom: 20px; margin-bottom: 20px; } .article-title { font-size: 24px; font-weight: bold; margin: 0 0 10px 0; color: #000; } .article-meta { color: #999; font-size: 14px; } .article-content { max-width: 667px; font-size: 16px; margin: 0 auto; } .article-content img { max-width: 100%; height: auto; display: block; margin: 10px 0; } .article-content p { margin: 15px 0; }

From September 5–8, 2026, CIFF Shanghai will take place at the National Exhibition and Convention Center (Shanghai) under the theme of "Design · Digital Intelligence · Sustainability." With a total exhibition area of 250,000 m², the fair will comprehensively cover all categories of furniture and building materials, creating an integrated platform that connects the entire home furnishing industry chain across both domestic and international markets. Following the successful launch of China's first "New Retail Furniture Pavilion" in September 2025, CIFF Shanghai will once again collaborate with Red Star Macalline in 2026 to present the largest and most comprehensive new retail furniture-themed exhibition zone in China. Covering 8,000 m², the pavilion is expected to bring together 15 leading brands, with both the number of participating brands and exhibition space doubling compared to its inaugural edition. During the fair, dedicated "dual-selection matchmaking sessions" will precisely connect brands, distribution channels, and dealers, providing new retail brands with end-to-end support from exhibition to market implementation. From emerging players entering the market to leading brands gathering at scale, CIFF Shanghai continues to amplify the industry influence and channel momentum of the new retail furniture sector. In the second half of 2023, when new retail furniture brands were still searching for sustainable growth amid intense competition in online traffic channels, Red Star Macalline took the lead in opening its offline malls to these emerging brands. It has since become an early adopter, a committed driver, and a leading force in the sector. To date, Red Star Macalline has partnered with over 35 new retail furniture brands, with the total area dedicated to new retail furniture in its nationwide malls reaching 217,000 m², representing a 60% increase compared to 2024. In the first quarter of this year alone, the company introduced nine emerging brands, including Shiyu, Yueying, Yiju Yijia, MADAS, CALDRI, and Fasadi, among others. Behind these figures lies Red Star Macalline's forward-looking strategy and sustained investment in the new retail furniture segment. First-Store Effect: The First Stop for New Retail Furniture Going Offline For new retail furniture brands that originated online, the choice of their first offline store is critical. Red Star Macalline has become the preferred destination for the vast majority of these brands' first offline locations. Brands such as Pusu Furniture, Mumo, Chenwu, and Zhijian have opened their first national stores at the Shanghai Hunan Mall. BLBM and Shiyu chose the Shanghai Wenshui Mall. Yueying and Evita Home launched at Tianjin No.1 Mall. CALDRI opened its first store at the Wuhan Hanyang Mall. More than 13 new retail brands have established their first offline stores within Red Star Macalline. With its nationwide mall network, mature operational system, and access to high-value consumers, Red Star Macalline has become the most reliable starting point for new retail brands transitioning from 0 to 1. Scale Effect: From "First Store" to "Primary Strategic Channel" The first store is only the beginning. The real test of channel value lies in whether a brand can scale from a single trial point to a structured, large-scale presence. Red Star Macalline has not only achieved this, but has also become the primary strategic offline channel for new retail furniture brands. At the city level, Shanghai, Beijing, and Tianjin have emerged as the three key markets with the largest footprint and highest concentration of new retail furniture brands. Across these three cities, the total operating area has reached nearly 60,000 m², bringing together over 40 brands and more than 80 stores. At the brand level, leading new retail brands have positioned Red Star Macalline as their core offline base. Yeswood operates 178 stores within Red Star Macalline, accounting for 11.86% of its total channel presence, making it its No.1 strategic channel. Pusu Furniture accounts for 50% of its overall channel presence. Chuhu Furniture accounts for 35%, and Chaoqu reaches 80%. From first-store entry to scaled expansion, and from individual brands to city-level clusters, Red Star Macalline has, within just two years, completed its transformation from an early mover to a market leader. Benchmark Effect: A Flagship Hub for the Largest Stores Nationwide Red Star Macalline has become not only the preferred starting point and primary expansion platform for new retail brands, but also a flagship destination for benchmark stores. Brands including Yeswood, Chuhu Furniture, Pusu Furniture, Chaoqu, Chenwu, BLBM, Pashaman, and Shuimo Lanting have all established their largest flagship stores nationwide within Red Star Macalline. These record-setting flagship stores highlight Red Star Macalline's unmatched advantages in location, customer traffic, and operational capabilities. The willingness of brands to place their largest stores and best resources within Red Star Macalline is, in itself, the strongest endorsement of the platform's value. Accelerating in 2026: 10 matchmaking events · 20 new retail furniture pavilions · 300,000 m² target In 2026, Red Star Macalline will further expand its presence in the new retail furniture sector with clear targets of exceeding 300,000 m² in total new retail furniture area nationwide and establishing 20 new retail furniture pavilions. CIFF Shanghai will join hands with Red Star Macalline to create the largest new retail furniture exhibition platform in China. 1. Nationwide rollout of 10 "New Retail Furniture Matchmaking Events" A total of 10 events have been planned throughout the year, covering key cities including Zhengzhou, Dalian, Shenyang, Shijiazhuang, Chengdu, Jinan, Guiyang, Dongguan, Ningbo, Urumqi, Xi'an, and Tianjin. The Zhengzhou session has already been successfully held, facilitating the signing of five brands. The Dalian and Shenyang sessions also received strong responses, attracting over 80 dealers, leading to five brand signings and eight high-potential leads for in-depth engagement. The effectiveness of this precise matchmaking model has been well validated, accelerating the transition of high-quality brands from online to offline, and from regional presence to nationwide expansion. 2. Rapid rollout of new retail furniture pavilions In May this year, the new retail furniture pavilions at Shanghai Wenshui Mall and Beijing No.1 Mall will launch simultaneously, marking a dual debut in Shanghai and Beijing. Subsequently, new pavilions will open in Shanghai Hunan Mall, Beijing East Fifth Ring Mall, Tianjin No.1 Mall, Shenyang Hunnan Mall, Wuhan Hanyang Mall, and Wuxi Xishan Mall, among others. With new openings taking place month by month, a nationwide offline network for new retail furniture will take shape. 3. Building the largest new retail furniture exhibition in China In September 2026, CIFF Shanghai will collaborate with Red Star Macalline to create an 8,000 m² new retail furniture-themed exhibition zone, expected to bring together 15 leading brands. The exhibition scale will double compared to its inaugural edition. From direct-to-consumer e-commerce and influencer-driven channels to local lifestyle platforms and urban commercial ecosystems, new retail scenarios continue to emerge, prompting companies to rethink their channel strategies. 4. New Retail Summit: exploring the future of the industry During CIFF Shanghai in September, the "Breaking Through New Growth | 2026 Home Furnishing New Retail Summit" will be held. Together with leading new retail brands and industry experts, the summit will adopt an open and collaborative approach to explore new solutions for the future of home furnishing retail, and to discuss practical innovation pathways. CIFF Shanghai continues to leverage its "exhibition + retail network" synergy with Red Star Macalline. From a preferred destination for first stores to a cluster of over 35 brands, the platform has witnessed and supported the transition of multiple new retail furniture brands from online to offline. With its strong platform influence and resource integration capabilities, CIFF Shanghai provides brands with a clear growth path — from 0 to 1, and from 1 to N. September 5–8, 2026 Shanghai Hongqiao · National Exhibition and Convention Center We welcome more brands to join this journey Together with CIFF Shanghai, writing a new chapter in new retail furniture development @import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;700&display=swap'); .article-content { max-width: 667px; font-size: 16px; margin: 0 auto; font-family: 'Inter', 'Segoe UI', 'Arial', sans-serif; text-align: justify; } .article-content img { max-width: 100%; height: auto; display: block; margin: 10px auto; } .article-content p { margin: 15px 0; line-height: 1.75em; } .highlight-box { background-color: #F2F5FB; padding: 30px 20px; margin: 10px 0; border-radius: 8px; } .title-box { border: 1px solid #5F9CEF; padding: 30px 20px; margin: 10px 0; background-color: rgba(255, 255, 255, 0); } .section-title { color: #5F9CEF; font-size: 19px; font-weight: bold; text-align: center; border-bottom: 1px solid #5F9CEF; padding-bottom: 5px; margin-bottom: 15px; } .text-spacing { letter-spacing: 0.5px; line-height: 1.75em; }

On March 26, 2026, the four-day CIFF Shanghai Global Expansion Initiative – Malaysia Stop concluded successfully. Organized by CIFF Shanghai in partnership with Red Star Macalline, the event, themed “Going Global · Design-Led,” featured a range of activities including government visits, industry exchanges, company tours, and overseas roadshows. A strategic partnership was established with the KL & Selangor Furniture Association (KSFA), building an efficient platform for resource alignment between China and Malaysia’s home furnishing industries. As a core part of the program, the CIFF Shanghai Overseas Roadshow – Malaysia Stop was held on March 24 in Kuala Lumpur, bringing together industry associations, chambers of commerce, and corporate executives from both countries to explore market opportunities and pathways for collaboration. Strengthening the Foundation of China–Malaysia Industry Collaboration During the visit, the delegation met with key organizations including the Malaysian Chinese Association (MCA) andKSFA, and conducted site visits to representative enterprises and projects. These engagements provided deeper insight into the local market environment and industrial structure, laying a solid foundation for future cooperation. The roadshow gathered leaders from the MCA, industry associations, and business representatives, drawing broad attention from the home furnishing sectors of both countries. Participants widely agreed that, amid deepening regional economic cooperation, China–Malaysia collaboration in the home furnishing industry is entering a new stage of development. From Manufacturing to Design: A New Phase of Value Upgrading for China’s Home Furnishing Industry In his remarks, Tang Haojie, General Manager of Shanghai Red Star Macalline Exhibition Services Co., Ltd., stated that CIFF has established a “dual-city” structure between Guangzhou and Shanghai: Guangzhou focuses on international trade and sourcing, while Shanghai emphasizes design innovation. Together, they are driving the upgrade of China’s home furnishing industry from manufacturing strength to design leadership. He noted that Chinese original design has gained increasing prominence on the global stage in recent years. Moving beyond simply “going global,” Chinese brands are also “bringing back” global insights, gradually building stronger international influence. Looking ahead, CIFF Shanghai will continue to reinforce its design-driven positioning and develop a more globally influential industry platform. During the event, the organizers formally invited Malaysian industry representatives to attend CIFF Shanghai, to be held in September 2026 at the National Exhibition and Convention Center (Shanghai). Customized reception and targeted matchmaking services will be provided to further promote two-way exchange and cooperation. Malaysia: From Market Entry to Regional Hub Datuk Chong Sin Woon, Secretary-General of MCA, noted that while the momentum of Chinese enterprises going global continues to rise, the real challenge lies not in securing orders, but in building robust supply chains, localized services, and long-term operational capabilities. He emphasized that companies must shift from “selling products” to “building systems,” positioning Malaysia as a strategic hub for expanding into ASEAN markets. By strengthening logistics, warehousing, and service networks, businesses can achieve coordinated regional development. “Capturing the market and sustaining it” was a key message he reiterated. He added that future competition will not be defined by speed, but by the ability to establish resilient localized operations and sustainable value chains. Deepening Collaboration to Build a China–Malaysia Value Chain From an industry perspective, Alfred Yow Song Vooi, President of KSFA, shared insights into the development path and current challenges of Malaysia’s home furnishing sector. He noted that amid global market shifts, reliance on cost advantages alone is no longer sufficient for long-term competitiveness. Instead, the industry must refocus on core strengths such as design, materials, and craftsmanship. He further highlighted that the rapid growth of Chinese enterprises has created new opportunities for collaboration. Through complementary strengths, both sides can achieve coordinated development in international markets. During the event, CIFF Shanghai and KSFA officially established a strategic partnership, marking a new phase of closer collaboration between China and Malaysia’s home furnishing industries. Platform Upgrade: From Trade Fair to Industry Ecosystem Connector Yuan Ai, Commercial Director of Shanghai Red Star Macalline Exhibition Services Co., Ltd., provided a comprehensive overview of CIFF Shanghai’s development and future plans. She noted that the exhibition is evolving from a traditional trade platform into an integrated platform combining brand showcasing and industry ecosystem development. Through curated design zones, themed exhibitions, and cross-sector resource integration, CIFF is building a more diversified industry ecosystem. According to her, the 58th CIFF Shanghai in 2026 will be themed “Design · Digital Intelligence · Sustainability.” Centered on design leadership, premium launches, and dual circulation, the exhibition aims to drive comprehensive upgrades in design innovation, supply chain integration, and international expansion—further strengthening its role as a key global platform for the home furnishing industry. Technology-Driven Innovation: Advancing Toward a Smart Future During the brand presentation session, Han Bin, General Manager of Shenzhen Shushi Home Technology., introduced the company’s “AI + Deep Sleep” solution. By integrating medical research with intelligent algorithms, the company has developed products such as smart mattresses and pillows capable of real-time sleep monitoring and adaptive adjustment. These products support multi-platform ecosystem integration and, through continuous data accumulation and algorithm optimization, deliver long-term health management value—highlighting the industry’s transition toward a “technology + service” model. Building on its platform capabilities to expand global reach, the Malaysia stop of the initiative marked a key step in CIFF Shanghai’s international strategy, while also providing an efficient platform for business matchmaking and in-depth exchange between China and Malaysia’s home furnishing industries. Against the backdrop of global supply chain restructuring and accelerating regional cooperation, the shift from “product export” to “brand globalization” and “ecosystem expansion” has become a shared industry direction. Looking ahead, CIFF Shanghai will continue to leverage its platform advantages to connect global resources and support Chinese home furnishing brands in expanding into broader international markets. On March 25, the CIFF Shanghai delegation further engaged with local industry stakeholders through closed-door discussions with the KSFA. Focused on key topics such as supply-demand alignment, cooperation mechanisms, and logistics and warehousing systems, both sides conducted in-depth and targeted exchanges, advancing collaboration from initial dialogue to concrete engagement. In the afternoon, the delegation visited ParkCity Group’s flagship international community project, gaining insights into the local real estate sector as well as related supply chains and delivery standards in the home furnishing and interior industry. Site visits to fully furnished show units and project delivery scenarios provided a deeper understanding of regional market needs in terms of product standards, spatial solutions, and bulk procurement. The delegation also visited the showroom of SLIDER DESIGN SDN BHD, where discussions with Director Jeff Lim explored pathways for Chinese home furnishing brands to enter Malaysia’s mid-to-high-end interior market through its retail network. Through this extended engagement—from exhibition platforms to real project scenarios—the delegation, together with local industry experts, identified more practical and actionable approaches for Chinese enterprises to access overseas project channels. The Malaysia stop highlights a clear shift in the globalization of China’s home furnishing industry—from establishing connections to strengthening on-the-ground execution. Whether through strategic alignment between platforms or deeper engagement with project channels and localized systems, a clear signal is emerging: future global competition will no longer be defined by isolated breakthroughs, but by integrated capabilities and sustained operational strength. 2026年9月5日-8日 上海虹桥·国家会展中心 第58届中国家博会（上海） 诚邀全球行业同仁参与 共探行业新机遇 关注中国家博会（上海）官方新媒体账号▼ 浏览更多展会资讯，尽在中国家博会官网 www.ciff-gz.comwww.ciff-sh.com▽欢迎参观同属我司举办展会 免责声明：本宣传资料所涉及的所有图文及数据仅供参考，精准信息以正式批文或确认文件为准，我们尊重创作，注重分享，所转载的图片、资料、视频等来源于网络，知识产权归该权利人所有，如涉及侵权，请联系删除。最终解释权归中国家博会所有。 var first_sceen__time = (+new Date()); if ("" == 1 && document.getElementById('js_content')) { document.getElementById('js_content').addEventListener("selectstart",function(e){ e.preventDefault(); }); } 预览时标签不可点 关闭 更多 .article-header { border-bottom: 1px solid #eee; padding-bottom: 20px; margin-bottom: 20px; } .article-title { font-size: 24px; font-weight: bold; margin: 0 0 10px 0; color: #000; } .article-meta { color: #999; font-size: 14px; } .article-content { max-width: 667px; font-size: 16px; margin: 0 auto; } .article-content img { max-width: 100%; height: auto; display: block; margin: 10px 0; } .article-content p { margin: 15px 0; }

Registration Now Open Design · Digital Intelligence · Sustainability 2026 Register Now CIFF Shanghai, together with CBD Shanghai, will convene from September 5 to 8, 2026, at the National Exhibition and Convention Center (Shanghai Hongqiao)—gathering global industry forces to shape the next chapter of home and design. ClFF SHANGHAI & CBD IBCTF will be held from September 5 to 8, 2026, at the National Exhibition and Convention Center (Shanghai Hongqiao). 一证观双展 立足虹桥，赋能产业 Scan the QR Code to pre-register 请扫描下方二维码， 或通过公众号菜单栏及官网注册登记 Register in Three Steps Steps for pre-registration STEP 1 Enter your mobile number to receive a verification code Sign up via digital business card or complete your personal details Fill in personal information. STEP 2 Select your visit date and complete a short survey for a more efficient on-site experience. Questionnaire STEP 3 Save your registration confirmation and scan the QR code for entry. Get your QR code for entry after verification. 下拉查看预登记步骤 Highlights Preview What to Watch For Annual Theme： The 2026 CIFF Shanghai will be centered on the theme “Design · Digital Intelligence · Sustainability,” with a continued focus on the evolving needs of industry upgrading. Design drives innovation. Digital intelligence accelerates transformation. Sustainability defines the future. These three pillars not only shape the direction of the fair, but also signal new pathways for the industry’s continued advancement. Design-Led Innovation： At Hall 4.1, CIFF Shanghai presents Design Eden · Contemporary Design Trade Fair, bringing together leading design brands while supporting the rise of original creators. A series of curated showcases—including the HOTLINE Design Creators’ Joint Exhibition, IMAGINATION Contemporary Design Life Exhibition, Grand View Tea Ceremony, and Design Gravity Field—will focus on the designer ecosystem and commercial transformation, creating a multidimensional platform that fosters deeper connections between design and industry. The 2026 Golden Creation Award will also be launched, guided by the vision of “defining the value of design and empowering intelligent manufacturing in China,” to build an open, collaborative, and sustainable design ecosystem. Integrated Home & Construction Platform： The 58th CIFF Shanghai will be held concurrently with CBD Shanghai 2026, advancing the integration of furniture and building materials. Together, they will create a comprehensive, one-stop platform spanning furniture, construction, materials, spatial design, and innovation—shaping a new model for the integrated home and built environment industry. September 5–8, 2026 CIFF Shanghai invites you to join us this autumn— to navigate industry cycles together and envision the future of design. 关注中国家博会（上海） 官方新媒体账号 ▼ 浏览更多展会资讯，尽在中国家博会官网 www.ciff-gz.com www.ciff-sh.com ▽ 欢迎参观同属我司举办展会 免责声明：本宣传资料所涉及的所有图文及数据仅供参考，精准信息以正式批文或确认文件为准，我们尊重创作，注重分享，所转载的图片、资料、视频等来源于网络，知识产权归该权利人所有，如涉及侵权，请联系删除。最终解释权归中国家博会所有。 var first_sceen__time = +new Date(); if ("" == 1 && document.getElementById("js_content")) { document .getElementById("js_content") .addEventListener("selectstart", function(e) { e.preventDefault(); }); } 预览时标签不可点 关闭 更多 .article-header { border-bottom: 1px solid #eee; padding-bottom: 20px; margin-bottom: 20px; } .article-title { font-size: 24px; font-weight: bold; margin: 0 0 10px 0; color: #000; } .article-meta { color: #999; font-size: 14px; } .article-content { max-width: 667px; font-size: 16px; margin: 0 auto; } .article-content img { max-width: 100%; height: auto; display: block; margin: 10px 0; } .article-content p { margin: 15px 0; }