Ultimate Guide | A Powerhouse Lineup of New Retail Brands at Hall 3
Hall 3 of CIFF Shanghai, dedicated to New Retail / Sleep Furniture / Materials & Accessories Pavilion, is a key destination of the China International Furniture Fair (Shanghai). It brings together not only leading brands, but also endless possibilities for the future of new retail. Come and witness firsthand the new retail landscape, the new home of the industry, and the new future.
Hall 3 brings together leading new retail brands such as LINSY, Chuhu Life Furniture, PUSU FURNITURE, Yuanshi Yuansu, Chaoqu, and Deep Love, alongside a range of smart sleep solutions. Through the deep integration of products and spatial experiences, the exhibition area demonstrates the evolving direction of home furnishing consumption under the new retail model. The presence of Douyin Mall and the 2026 New Retail Conference further strengthens the exhibition area's role in industry exchange and commercial conversion.
01 New Retail · Return to Materials
When wood is no longer overly embellished, it returns to everyday life in its most authentic form. Its grain records the passage of time, its texture conveys warmth, and its form accommodates different styles. Wood is no longer merely a raw material, but a rediscovered medium for expressing a way of life.
The Bordeaux Sofa by PUSU FURNITURE draws inspiration from the tannic character of Bordeaux wine. Wrapped in top-grain leather for a soft and resilient seating experience, its main frame is crafted from carefully selected North American black walnut. The wood supports not only the body, but also a quiet sense of confidence and refined living. The Hera Series Solid Wood Bed by Yuanshi Yuansu is crafted from high-quality birch wood, finished in a warm and sophisticated walnut tone with clear, natural grain patterns. Its open-sided headboard features clean and flowing lines, while the solid wood frame provides a stable and durable structure. The Lucky Series Bookcase by Guan Mujiang is expertly crafted from high-quality SUP-grade wood. Combining enclosed cabinets with open storage, it features clean and elegant lines and refined decorative details. The warm texture of solid wood creates a sophisticated and cultured atmosphere for the home. The chairs by Qidian Zaowu are made from high-quality solid wood and finished with delicate lacquer techniques that preserve the wood's natural grain and warm tactile quality. Their modular design allows each chair to be used independently or freely combined with others, providing flexibility for different spatial requirements.
3.1B01 / PUSU FURNITURE
[Bordeaux Sofa]
3.1B15 / Yuanshi Yuansu
[Hera Bed]
3.1B03 / Guan Mujiang
[Lucky Series Bookcase]
3.1B06 / Qidian Zaowu
[Chair]
02 New Retail · Design Driven
When life becomes filled with everyday details, the significance of design begins to emerge. Whether it means compromising with limited space or staying committed to aesthetics, a strong sense of design has long become an essential entry ticket for brands seeking to capture consumers' attention.
The Pan Shi Bookcase by Chuhu Life Furniture is crafted entirely from North American FAS-grade solid black walnut. Equipped with built-in Mi Home smart ambient lighting that can be remotely controlled through a mobile app, every design detail—from material selection and structure to lighting—balances functionality with Eastern aesthetics, creating a quiet and restorative corner for one's everyday book collection. The Versailles-Petal Table by Yiju Yijia breaks away from the conventional form of dining tables with a petal-inspired design, giving the warmth and liveliness of home a more ceremonial and expressive setting. The Ode to Joy Electric Leather Sofa with Leg Rest by Deep Love cleverly integrates an electric leg-rest function with a foldable side table, making efficient use of every inch of space. Its zero-clearance design frees up depth in the living room while also creating more possibilities for everyday life. The All-Purpose Cube by QuMei Home Furnishings breaks away from the fixed form of conventional cabinets through its N+1 flexible configurations. Six cabinet modules can be freely combined, while its compact size makes it easy to move. Adjustable horizontal shelves and flexible internal heights allow storage to genuinely adapt to people's lifestyles and habits.
3.1B10 / Chuhu Life Furniture
[Pan Shi Bookcase]
3.1B09 / Yiju Yijia
[Versailles-Petal Table]
3.1B12 / Deep Love
[Ode to Joy Electric Leather Sofa with Leg Rest]
3.1B11 / QuMei Home Furnishings
[All-Purpose Cube]
03 New Retail · Scenario-Based Consumption
When furniture is placed within real-life living scenarios, individual products gain emotional meaning, and spaces begin to feel warm and alive.
The Linshi Cloud Series–Thousand-Layer Cloud Sofa PS717 by LINSY features a surrounding curved backrest and layered pressure-relieving cushions, creating a cloud-like enveloping seating experience. Designed to become the visual centerpiece of the living room, it creates a new generation of immersive and comfortable living. The Black Chocolate Smart Bed Max by BLBM redefines the spatial aesthetics of smart beds with its slim headboard and floating design. Equipped with a smart sleep hub, it serves as the centerpiece of a bedroom designed around relaxation and completeness. The Ladian Upholstered Zero-Clearance Electric Functional Sofa by Fasadi uses a single piece of top-grain leather and a self-developed Xuanwu frame. Its zero-clearance space-saving design, independent electric adjustment, and ergonomic seating experience create a high-quality and warm everyday home environment for a new generation of families. The Kangaroo Cabinet by CHAOQU & gogowo breaks away from fixed layouts through its modular side-cabinet design. Display-window, drawer, and double-door configurations can be freely combined to suit different spatial requirements and lifestyles.
3.1A06 / LINSY
[Linshi Cloud Series–Thousand-Layer Cloud Sofa PS717 Leather Sofa]
3.1B18 / BLBM
[Black Chocolate Smart Bed Max]
3.1B08 / Fasadi
[Ladian Upholstered Zero-Clearance Electric Functional Sofa]
3.1A01 / CHAOQU & gogowo
[Kangaroo Cabinet]
04 Smart Sleep · Technology & Sensation
When technology is no longer perceived as a set of cold specifications, but instead becomes seamlessly integrated into the user's physical experience, leaving them with nothing but the memory of a good night's sleep, it has truly reached the essence of sleep.
The Qizhu Mattress by Asnug does not define itself by firmness. Instead, it centers on the concept of “scientific support.” Made with Class-A bamboo-fiber knitted fabric, it is skin-friendly and breathable, using material technology to support healthy sleep. The overseas version of RUCAS Essential Gold (CHN) uses Italian-imported high-polymer ice-silk fabric to provide a cool, skin-friendly feel together with efficient moisture management and breathability. Technology is woven into every layer of the material, gently enveloping the body while distributing pressure during sleep. The BEREX Massage Bed breaks through the structural limitations of traditional seated massage chairs. Equipped with a spinal curvature scanning system, its dual-powered massage rollers are combined with rapidly heated ceramic balls to enhance massage depth and comfort, allowing users to enjoy deep pressure relief simply by lying down. The N1 Double-Sided Comfort Mattress by Seemorething uses Tencel and cooling fabrics to accommodate a variety of natural sleeping scenarios, allowing technology to become part of everyday rest in the most seamless way. The Italian Soft Cloud Loop-Fleece Bed by HOPESOFA is filled with high-density foam, offering a balanced level of softness and firmness while effectively supporting the waist and back. The product has passed SGS testing and complies with EU safety standards. Both its dimensions and fabrics can be customized, allowing technology to remain subtly embedded in every detail.
3.1A80 / Asnug
[Qizhu]
3.1B28 / RUCAS
[Overseas Version – Essential Gold (CHN)]
3.1A60 / BEREX
[Massage Bed]
3.1A64 / Seemorething
[N1]
3.1B88 / HOPESOFA
[Italian Soft Cloud Loop-Fleece Bed]
05 Sleep Accessories · Smart Manufacturing
True smart manufacturing lies in embedding complex technologies into a simple sleep experience, allowing users to enjoy the comfort and reassurance of precision manufacturing without even realizing the technology behind it.
The Delta Temperature-Controlled Bed by THEWAY contains no electrical components within the mattress itself. Through AI-based autonomous learning, it identifies user preferences and provides zoned temperature control for cooling and heating. It can also monitor sleep data and generate reports, transforming itself from a simple temperature-control device into an all-day health management assistant. The Sponge-Edged Pocket Spring Mattress by Synwin uses an individually pocketed spring system to provide quiet, disturbance-resistant support. Breathable fabric is combined with scientifically engineered filling layers that conform to the spine and accommodate different sleeping positions. Behind every manufacturing process lies a meticulous pursuit of durability and comfort. XS-9123 by Bazhou Bona Furniture Co., Ltd. combines a modern aesthetic with practical household storage functions. By incorporating storage needs around the sleeping area into its design, it provides a more comprehensive solution for bedroom spaces.
3.1B69 / THEWAY
[Delta Temperature-Controlled Bed]
3.1A62 / Synwin
[Sponge-Edged Pocket Spring Mattress]
3.1B61 / Bazhou Bona Furniture Co., Ltd.
[XS-9123]
Douyin Mall
Douyin Mall's Official Presence Creates a New Ecosystem Combining Online Traffic with Offline Experiences.
● Collaborate with Douyin Mall's “Super Category Day,” with leading livestreaming teams present on-site to provide live product demonstrations, allowing users to explore the exhibition virtually and purchase products instantly.
● Official traffic support from Douyin Mall: discover popular products offline and purchase them online.
● KOLs and influencers visit and check in at exhibition booths, with short-form videos distributed in real time.
● Experience a new consumption model that combines “seeing offline with buying online.”
Special Section
Jishizhu Embodied Intelligent Robot Experience Exhibition
During the 58th China International Furniture Fair (Shanghai), Jishizhu will introduce its robot RaaS rental model at the exhibition for the first time, bringing a new technology-driven interactive experience to the home furnishing industry. Designed around the exhibition needs of smart home brands, the special showcase provides one-stop humanoid robot rental solutions, covering equipment deployment, customized movements, and on-site operation and maintenance. Companies can achieve technology-driven exhibition displays without the need for large-scale upfront investment in robot procurement.
The robots can perform a variety of functions, including greeting visitors, guiding foot traffic, facilitating interactive check-ins, and demonstrating products. This helps home furnishing brands create immersive, technology-driven booths while strengthening the on-site experience of smart home products. Designed specifically for the short-term nature of furniture exhibitions, the model supports flexible, on-demand rental, significantly lowering the barrier to trial for businesses and encouraging the home furnishing industry to explore more possibilities for integrating robotics into residential scenarios.
Forum
The core value of Hall 3 lies in its transformation of brand exhibition into ecosystem building. It brings together not merely products, but also sources of content creation, platforms for scenario-based experiences, connections for community interaction, and a repository of ideas for new lifestyles.
From September 5 to 8, Hall 3 of CIFF Shanghai, dedicated to New Retail, Sleep Technology, and Furniture Materials & Accessories, will open at the National Exhibition and Convention Center (Shanghai) in Hongqiao. A complete narrative centered around the concept of “home” is ready to unfold. We look forward to seeing you there.
