Exhibition Highlight

CIFF Shanghai | Global Roadshow Kicks Off in Kuala Lumpur This March

CIFF上海以全新升级的How Can We Go Global in 2026?给出答案：CIFF Shanghai will provide its answer through a newly upgraded internationalization strategy: going beyond a traditional trade fair, it will be committed to building a global platform for brand internationalization. By launching the Global Brand Roadshow Initiative, with design leadership at its core, CIFF Shanghai will systematically enhance its international resource integration and communication capabilities. Through international roadshow events, overseas communication networks, and content-driven outreach mechanisms, it will support enterprises in continuously connecting with overseas markets, design ecosystems, and channel resources. At the same time, CIFF Shanghai will extend its service chain across the entire lifecycle, providing comprehensive support in areas such as brand building, content communication, and international development, and positioning itself as a long-term strategic platform for Chinese home furnishing enterprises.In September 2025, the 56th CIFF Shanghai attracted 11,873 overseas visitors, representing a 13.23% year-on-year increase. Among them, visitors from Asia accounted for more than half at 51.79%, with Southeast Asia, Central Asia, and the Middle East showing particularly strong growth momentum and market interest. Among the top ten overseas visitor source regions, Southeast Asia accounted for four places, contributing over 10% of the total visitor share, further demonstrating the region’s sustained attention to and active participation in China’s home furnishing industry. Meanwhile, both the quality and volume of visitors from Central Asia and the Middle East continued to improve, reflecting strong momentum driven by consumption upgrading, urbanization, and increasing import demand in the home furnishing sector.。启动“品牌出海全球路演计划”，以设计领航为核心，系统提升国际资源与传播能力，通过国际路演活动、海外传播网络和内容输出机制，助力企业持续对接海外市场、设计生态与渠道资源。同时，推动服务链条向全周期延伸，为中国家居企业提供品牌建设、内容传播、国际化发展等多方面支持，致力成为企业长期发展中的重要平台支点。

This global roadshow will focus on three key emerging markets: Southeast Asia, Central Asia, and the Middle East. Through targeted regional operations, it will further strengthen CIFF Shanghai’s global brand influence and systematically support Chinese enterprises in achieving a leap from market entry to ecosystem integration.56Participating companies in this Global Brand Roadshow Initiative will gain comprehensive value enhancement. CIFF Shanghai will provide one-stop market entry solutions, helping enterprises systematically build global competitiveness through three key differentiated advantages.CIFFEnd-to-end support in policy and channel access.11873By inviting representatives from local industry associations, logistics and import-export experts, real estate companies, and local media, CIFF Shanghai will help enterprises navigate critical steps from policy understanding to channel implementation.13.23%In-depth engagement with real business scenarios51.79%，Through visits to leading local real estate developers, large-scale home furnishing retail centers, building materials markets, industry-leading furniture companies, and manufacturing facilities, enterprises will directly engage with end channels and gain first-hand market insights and business opportunities.Targeted exposure to high-value networksLeveraging chambers of commerce and industry associations, CIFF Shanghai will bring together local distributors, contractors, designers, and media representatives, enabling enterprises to establish sustainable partnerships through dedicated promotion events.10%The Southeast Asian market has become the preferred destination for brands expanding overseas in recent years. Among them, Malaysia’s home furnishing market is currently experiencing a dynamic growth phase. In 2024, Malaysia’s GDP growth reached 5.1%, and the government launched a USD 140 billion investment plan, focusing on infrastructure, housing, and green energy. In recent years, Malaysia’s urbanization rate has reached 77%, with approximately 120,000 new housing starts in 2023. The purchase of new homes has driven furniture demand, accounting for around 50% of total demand.The Year of the Horse | First Stop in Malaysia!Grand Launch in Kuala Lumpur!March 2026CIFF Shanghai will lead China’s top home furnishing brands to gather in Kuala LumpurJoin us this March and unlock global business opportunitiesFor more details, please scan the QR code to contact Manager Pan.

本次全球路演将重点围绕东南亚、中亚及中东这三大新兴市场方向展开，通过精准的区域化运作，进一步强化CIFF上海的品牌辐射力，系统助力中国企业实现从市场进入到生态融入的价值跨越。

参与此次品牌出海全球路演的企业将获得全方位的价值提升，CIFF上海将提供一站式的市场准入解决方案，通过三大差异化优势，帮助企业系统构建全球竞争力。

政策与渠道的全程通关支持。邀请当地行业协会代表、物流与进出口专家，地产公司、当地媒体，为企业打通从政策理解到渠道落地的关键环节。真实商业场景的深度对接。拜访本地头部地产开发商，参观大型家居卖场、建材市场、家具龙头企业、工厂，直接对话终端渠道，获取第一手市场洞察与商业机会。高价值圈层的精准曝光。通过商会、协会等机构组织，汇聚当地经销商、承包商、设计师及媒体代表，在专场推介会中与潜在伙伴建立可持续的合作关系。