01、Visual Identity & Annual Theme Launch

In 2026, Design Eden returns under the theme of "Measured Abundance", once again bringing together the design forces shaping the home furnishing industry. In a market defined by constant change and uncertainty, "Measured Abundance" represents the industry's most mature response — rational, balanced, and intentional. The English title Measured Abundance precisely captures this philosophy.
Measured:
Thoughtful restraint, precise judgment, and informed choices.
Abundance:
Rich experiences, diverse possibilities, and meaningful value created within a measured framework.

02、Opportunities for Three Key Audiences at CIFF Shanghai · Design Eden 2026

One exhibition, three perspectives. Distributors look for business opportunities. Designers seek inspiration. Consumers pursue better living. Design Eden gives every need a meaningful response.

@Industry Distributors
Find Quality Products, Capture Trends, Reduce Costs, Expand Channels
CIFF Shanghai · Design Eden precisely addresses the core pain points of distributors — finding quality products, capturing trends, reducing costs, and expanding channels — by connecting industry opportunities with platform value.

No.1 Design Brands = Trend Leaders
As the home furnishing industry enters a new era of globalized design, CIFF Shanghai · Design Eden has become a key destination for leading design brands. The 2025 edition brought together renowned names including CAMERICH, HC28 maison, COOMO, HIK Yujian, TREASURE, DOU HOME, KBH, Notting Hill, and Tikahome, with new product launches and latest brand initiatives unveiled at the fair.

No.2 Global Expansion of Distribution Channels
Home furnishing brands are entering a more refined stage of global expansion. Brands such as COOMO and KABIN have already opened independent overseas stores, while HC28 maison is actively expanding its international distribution network. For distributors, brands with established global strategies represent valuable opportunities for long-term business growth.

No.3 Discovering High-Potential Products
Winning products are often found in the details. KBH and the IMAGINATION Contemporary Design Life Exhibition showcased a wide range of products with strong market potential and design appeal. These trend-driven selections can help distributors capture attention, drive traffic, and achieve faster conversion.

No.4 Sustainable Customization Capabilities
Special exhibitions such as the Design Gravity Field and the HOTLINE Design Creators' Joint Exhibition highlight advanced capabilities in customized products and design services. These flexible solutions enable distributors to deliver more tailored proposals, improve client satisfaction, and respond to growing customization demands.

@Industry Designers
Discover Trends, Source Products, Connect with Supply Chains
Leveraging the international positioning, brand resources, and curated special exhibitions of CIFF Shanghai · Design Eden, the fair precisely responds to the core needs of interior and product designers — trend insights, product sourcing, and efficient supply chain connections. It delivers value through inspiration, resource integration, and trend exchange, while expanding audience reach and strengthening its professional influence within the home furnishing design industry.

No.1 Trend Leadership from Top Commercial Design Brands
Core brands each present exhibition spaces exceeding 200 m², showcasing distinctive approaches to spatial layout, color palettes, and material application. These immersive presentations provide practical references for residential and commercial design projects, helping address challenges such as stylistic homogeneity and the difficulty of translating concepts into real spaces.

No.2 A Convergence of International Design Perspectives
Backed by extensive industry and brand resources, CIFF Shanghai · Design Eden brings together global design ideas through on-site events and curated thematic exhibitions. At the IMAGINATION Contemporary Design Life Exhibition and the Secret Realm themed exhibition, visitors explore new possibilities for contemporary living. At the Design Gravity Field, they experience how design inspiration is translated into real spaces. At the HOTLINE Design Creators' Joint Exhibition, they witness the local evolution and expression of design culture.

No.3 Full-Spectrum Supply Chain Connections
With diverse product categories and premium brand resources, the fair helps establish long-term collaboration channels and improves the efficiency and quality of turnkey design solutions. By further integrating industry demand for design services and creative resources, CIFF Shanghai · Design Eden also promotes deeper interaction and commercial collaboration between designers and brands.

@Consumers
Dream Home, One Stop Away
From trending styles to practical solutions, the fair offers consumers a one-stop reference for creating spaces that balance aesthetics and functionality — while avoiding the uncertainty of product selection and renovation decisions.

No.1 Refined Light Luxury
Sophisticated color palettes paired with materials such as metal and glass create a refined sense of luxury suitable for spaces of all sizes. Balancing aesthetics and texture, this style resonates with high-end consumers seeking understated elegance without excess.

No.2 Distinctive Personal Style
From industrial and eclectic styles to gender-neutral aesthetics, these diverse design expressions create home spaces with character, individuality, and visual impact.

No.3 Lifestyle Aesthetics
Bold soft-furnishing combinations, curated lifestyle objects, Chinese tea culture, and tea spaces together shape a more refined living experience. Designed for consumers who value aesthetics in everyday life, these spaces bring warmth, personality, and emotional connection into the home.

As Design Eden enters its third year, we have become increasingly convinced of one thing: great design does not need to be loud, but it deserves to be seen. Great brands do not need to appeal to everyone, but they need to meet the right audience.
Measured Abundance is a more precise response to an uncertain era. We create a platform for design, build pathways for business, and help every brand committed to great products find the recognition it deserves.
If you would like to become part of CIFF Shanghai · Design Eden,
please contact Mr. Pan.
Tel: +86 185 2133 4405
Email: panlj@ctme.cn
Exhibition spaces are limited. We look forward to welcoming you.
September 5–8, 2026 · Shanghai Hongqiao
Join us at the design event of the year.