01. When "Home" Becomes a Lifestyle

Traditionally, furniture purchases followed a fixed formula: a dining table with four chairs, a sofa paired with a coffee table and television. Today, consumers are looking for something more. Buying furniture is increasingly about investing in a lifestyle rather than simply furnishing a space.

Functionality remains important, but flexibility, emotional value, and personal expression have become equally influential. Conventional room boundaries are giving way to more fluid living arrangements, while open-plan concepts and integrated living-dining-kitchen layouts continue to gain popularity. At the same time, modular systems and multifunctional furniture are becoming the new standard. A dining table may serve as a workstation during the day, a creative space for children, and the centerpiece of a gathering in the evening. A sofa is no longer designed solely for formal seating—it has become a place to relax, unwind, and adapt to different moments throughout the day.

As functions multiply while living spaces remain the same size, furniture must become smarter. Ultimately, the brands that best understand how people live, interact, and connect within today's homes will be the ones that shape the future of the industry.

Tony Furn's Ideal Cabinet, Mobile Storage Cabinet, and Rotating Magazine Cabinet reinterpret classic designs through a contemporary lens. Featuring vibrant pastel color palettes, tambour-door privacy solutions, and flexible caster-based mobility, the collection strikes a balance between refined living and everyday functionality.

Meanwhile, Senkairui offers its own answer to the question, "What can a dining table be?" Its modern luxury dining table features a generous 2.2-meter tabletop that seamlessly accommodates both dining and meetings. Soft rounded edges and a matte finish create a warm, tactile experience, proving that elegance and practicality no longer need to be mutually exclusive.

02. From OEM to Chinese Brands on the Global Stage

For years, overseas buyers associated Chinese living and dining furniture exports with affordability, OEM manufacturing, and mass-market products. Today, however, a growing number of international households are actively choosing Chinese brands. What has driven this shift in consumer perception?

The answer lies in the changing role of furniture itself. Living and dining furniture is no longer simply about furnishing a space—it supports specific lifestyles, from working and socializing to relaxing and spending time with family. As functions multiply while living spaces remain limited, furniture must evolve accordingly.

As a result, modular systems allow a single sofa configuration to adapt to changing household needs. Transformable designs enable dining tables to shift effortlessly between everyday use and social gatherings. Intelligent adaptive solutions allow storage units to be reconfigured according to changing storage requirements. Modularity, transformability, and smart adaptability are becoming the new design language of the living and dining furniture sector. Brands are no longer focused on selling individual products; they are creating human-centered spatial solutions built around real-life scenarios. At the Living & Dining Furniture sector of CIFF Shanghai, this transformation is not a future concept—it is already on display.

Yesusee Technology integrates invisible smart heating technology into everyday furniture through products such as graphene-heated sintered stone coffee tables, heated height-adjustable desks, and heated ceramic wall art. Free from fan noise and without reducing indoor humidity, these solutions transform heating from a purely functional appliance into a source of everyday comfort and wellbeing.

Levia, meanwhile, addresses the challenges of compact living and multifunctional spaces with its Round Folding Dining Table. Folding into a slim profile when not in use and expanding within seconds to accommodate group dining, it enables limited spaces to support a wider range of daily activities.

03. Four Connections at Hall 5.1

More than an exhibition space, the Living & Dining Furniture sector in Hall 5.1 serves as a platform that connects brands with opportunities across the entire business value chain—from domestic and international markets to commercial showcasing and transaction facilitation.

01 Connecting with Global Markets
Supported by CIFF Shanghai’s continuously expanding international communications network and overseas buyer resources, the Living & Dining Furniture sector has become an important gateway for Chinese brands seeking global opportunities. Through targeted outreach to millions of professional buyers worldwide, multilingual communications and extensive international social media campaigns—generating over 100 million impressions—continue to strengthen global brand visibility.

02 Connecting with Qualified Buyers
Covering key markets across Europe, the Americas, and Asia, CIFF Shanghai facilitates efficient business matching through one-to-one matchmaking programs, enabling targeted pre-show invitations, in-depth onsite meetings, and post-show follow-up opportunities. In 2025, the program generated hundreds of business meetings for more than 100 exhibitors, resulting in intended orders exceeding US$8 million.

03 Connecting with Cross-Border E-commerce
A dedicated cross-border e-commerce zone provides comprehensive support covering product selection, payment solutions, logistics, warehousing, and taxation, helping brands expand from traditional B2B channels to integrated B2B and B2C business models.

04 Connecting with the Industry Ecosystem
Bringing together a comprehensive range of categories—including living and dining furniture, bedroom furniture, and smart furniture solutions—the sector showcases dining tables, chairs, sofas, coffee tables, TV units, bookcases, and more. From traditional craftsmanship to emerging technologies, it fosters a dynamic ecosystem for the future development of the living and dining furniture industry.

04. The Heart of the Home, Connected to Global Opportunity

The evolution of the home is never simply about furniture. As people place greater value on shared moments while also seeking personal space, living and dining areas—often considered the heart of the home—are among the first spaces to reflect these changing lifestyles. Through thoughtful design, the industry continues to respond to these evolving needs. The Living & Dining Furniture sector in Hall 5.1 at CIFF Shanghai brings these responses together in one place.

September 5–8, 2026

National Exhibition and Convention Center, Shanghai Hongqiao

Hall 5.1 – Living & Dining Furniture Sector

Connect with global business opportunities at the heart of the home