#01 What Story Is New Retail Telling This Year?

01 Brands No Longer Obsess Over a Single Style

Many brands no longer take a single design style as the universal solution; instead, they offer freely switchable multi-style collections to precisely capture high-spending young consumers who reject stereotyped labels. LINSY's Microdrink Functional Sofa Premium Edition features full-scene intelligent control paired with old-money vintage aesthetics, perfectly catering to groups fond of smart technology who pursue convenience and premium texture. Fasadi's tufted zero-wall electric functional sofa takes Italian minimalist light luxury as its core, integrating artistic aesthetics, ergonomics and spatial wisdom to craft quality, warm daily home spaces for new-generation families.

LINSY Microdrink Functional Sofa Premium Edition

Fasadi Tufted Zero-Wall Electric Functional Sofa

02 Furniture Brands Sell More Than Furniture

Rather than merely selling individual furniture pieces, brands are selling an aspirational lifestyle. From integrated whole-home furnishing and content e-commerce to smart living ecosystems, furniture has evolved into an entry point for life experiences. CHAOQU & gogowo's Anna Vintage Solid Wood Bed boasts violin-curved headboards, American cherry wood diagonal grain paneling and a 1.68-meter-high headboard, turning the bedroom into an American vintage scene. It sells far more than a good night's sleep, but immersive retro atmosphere. BLBM's Hard Candy Smart Bed Max retains natural tactile sensations through rattan and solid wood, while its built-in smart sleep hub supports continuous OTA upgrades, turning a single bed into an endlessly evolving companion. Deep Love's Qingyao flat-pull convertible fabric sofa integrates a pull-out sleeper bed, hidden foldable side table, offline voice control and infant-grade chenille fabric. It seamlessly switches between sofa, bed and coffee table modes, unlocking three layout possibilities for small-sized living rooms.

CHAOQU & gogowo Anna Vintage Solid Wood Bed

BLBM Hard Candy Smart Bed Max

Deep Love Qingyao Convertible Fabric Sofa

03 Wood Itself Returns as the Protagonist

Wood requires no excessive processing; its natural beauty speaks for itself. As overly complicated design language fades away, the gentle, breathable texture of raw materials becomes the quiet highlight of interior spaces. PUSU FURNITURE's Twin Islands Sideboard combines tall and short cabinets to eliminate the cramped feel of traditional single sideboards, with extended countertops forming a built-in coffee bar. It delivers ample storage without visual clutter, letting wood's understated charm bring perfect spatial order. YuanShiYuanSu's Monash Modular Bookcase is crafted from imported North American black walnut, featuring delicate wood grain and warm, steady high-end texture. Its modular structure breaks the rigid look of conventional bookcases and grants greater spatial flexibility. YiJuYiJia's Louis Hanabi French Vintage Bed masterfully blends the elegant grace of French palace style with modern light luxury aesthetics, translating century-old fashion icons into tangible furniture design. The whole bed is finely made of natural red oak, wrapping every lean against the warm texture of nature and the sediment of time.

PUSU FURNITURE Twin Islands Sideboard

YuanShiYuanSu Monash Modular Bookcase

YiJuYiJia Louis Hanabi French Vintage Bed

04 Solid Wood Is Also Going E-commerce

The premium texture of solid wood can only be truly appreciated under natural household lighting. E-commerce offers consumers a calm window for comparison, allowing them to examine wood grain, compare timber grades and assess craftsmanship, putting the power of choice back in their own hands. YESWOOD's Kunpeng Sofa features large solid North American FAS-grade black walnut panels as its framework, paired with a Ruimai zero-wall electric frame and luxury genuine leather upholstery. It represents high-net-worth consumers' recognition of "visible, verifiable quality". QuMei's Capella Sofa is upholstered in soft, delicate full-grain top-layer cowhide, matched with curved black walnut solid wood armrests. It blends retro steadiness with laid-back leisure, infusing timeless mid-century charm into daily living rooms. Every wood grain withstands close scrutiny, making this sofa more than a living room decoration—it is a firm statement of your pursuit of refined living. Z-Dynamic Era's Oak Solid Wood Coffee Table selects premium FAS-grade oak lumber and retains natural live-edge grain. Its hidden drawers balance aesthetic appeal and practical storage. Committed to crafting youthful, functional eco-friendly solid wood furniture, Z-Dynamic Era lets consumers enjoy the vibe of living close to nature while accessing convenient modern smart functions.

YESWOOD Kunpeng Sofa

QuMei Capella Sofa

Z-Dynamic Era Oak Solid Wood Coffee Table

05 Oriental Aesthetics Are Shedding the Classical

Oriental aesthetics are shedding symbolic decorative gimmicks. Elaborate dragon and phoenix carvings and rigid formal silhouettes are no longer mandatory. Moving away from rigid classical forms does not mean abandoning oriental charm—it means integrating oriental beauty into everyday life. GuanMuJiang's Monet Series uses solid cherry wood slabs to carry impressionist light and shadow brushstrokes, merging romantic French silhouettes with the gentle texture of oriental timber on a single dining table. ChuHu Life's Time Sideboard is built from premium imported North American SUP-grade cherry wood, with raised edge countertops effectively preventing items from sliding off. Sturdy stainless steel metal legs deliver exceptional load-bearing capacity, while freely adjustable shelf heights accommodate diverse storage demands. Its 18-centimeter elevated base keeps the cabinet moisture-proof and dust-proof, and creates ample clearance for robot vacuum cleaners to glide underneath for full-home cleaning, infusing timeless poetic charm into daily routines.

GuanMuJiang Monet Series

ChuHu Life Time Sideboard

#02 Explore New Retail, Then Lie Down and Relax

06 Beds Begin to "Read" You When a mattress begins to perceive your body curves, sleep patterns and breathing depth, it is no longer merely furniture—it becomes an observer and responder to your sleep. BEREX's Massage Bed breaks the structural limits of traditional upright massage chairs. Its spinal curve scanning system precisely fits individual body shapes, with dual-power massage rollers paired with fast-heating ceramic beads to deliver customized stress relief every time you lie down. Beiya Smart's Delta Temperature-Regulated Bed leverages AI and sensor technology to build a closed-loop system of "perception, judgment, adjustment and learning". It autonomously learns users' sleep habits and temperature preferences, dynamically adjusts surface warmth and generates detailed sleep data reports, upgrading a simple mattress into a comprehensive health management assistant. RUCAS Overseas Edition Essential Gold (CHN) is tailor-made for consumers with high sleep comfort demands. Upholstered in imported Italian high-molecular ice silk fabric, it delivers cool, skin-friendly touch with efficient moisture wicking and breathability. This mattress maintains a consistently cool surface while offering fully enveloping sleep support.

BEREX Massage Bed

Beiya Smart Delta Temperature-Regulated Bed

RUCAS Overseas Edition Essential Gold (CHN)

07 Sleep Returns to Material and Human After technology deconstructs sleep into data, algorithms and curve analysis, people grow nostalgic for tangible, authentic natural materials. Asnug's Wochuan Mattress is layered with natural horsehair, silk and Class A cotton linen, manufactured entirely glue-free. Every surface touching the body brings zero burdens; lying upon it lets you return to a pure state of rest, exactly the tranquil feeling its name evokes. HOPESOFA's upholstered bed features a solid wood frame and robust slat support for long-lasting durability. Skin-friendly stain-resistant teddy velvet fabric is breathable and easy to maintain, with high-resilience sponge delivering balanced supportive comfort. The product has passed SGS testing and meets EU standards, with customization sizes and fabrics to fit European home styling.

Asnug Wochuan Mattress

HOPESOFA Upholstered Bed

Furthermore, the sleep section in Hall 3 covers the complete sleep industry chain, ranging from material R&D and OEM manufacturing to finished product brands. Running concurrently within the same hall, CIFF Trend Lifestyle Aesthetics Exhibition provides a full contextual framework for aesthetic and lifestyle design. The furniture materials and accessories exhibition zone on-site also showcases the evolution of upstream raw materials across the entire home furnishing supply chain.

#03 Why Visit CIFF Shanghai for New Retail

Why are all these industry transformations converging in Hall 3 at CIFF Shanghai?

Because this venue gathers not only brands, but also connects content creation, spatial scene design, community operation and lifestyle solutions. In addition, the official Douyin Mall will set up a booth in Hall 3. Through on-site live streaming, official Douyin traffic support and targeted KOL exhibition tours, it will build a new ecosystem integrating online traffic and offline physical scenes.

For dealers and buyers, the zone reveals differentiated new retail development paths for the next industry cycle. For brands, it uncovers opportunities to implement content-driven, scene-based and ecosystem-focused retail models. For designers and media practitioners, it demonstrates how the home furnishing industry is being reshaped through new brand storytelling.

CIFF Shanghai aims to present far more than a product catalog; it serves as an on-site venue witnessing the ongoing transformation of the entire home furnishing industry.