According to data from iiMedia Research, the market size of China's sleep economy industry reached 495.58 billion yuan in 2023, a year-on-year increase of 8.6%. As the penetration rate of the sleep product market continues to increase and the types of products continue to increase, the size of China's sleep economy market will maintain a growth trend, with an expected market size of 658.68 billion yuan by 2027.

Data shows that over 90% of the population often or occasionally experiences sleep quality problems, with shallow sleep and difficulty falling asleep being the main factors affecting sleep quality. In terms of consumer preferences for sleep products, 56.8% of Chinese consumers will choose to purchase home textile products, and 77.8% of consumers are more willing to purchase professional sleep pillows. The consumption content and consumption concept are showing an upgrading trend.

According to data from iiMedia Research, the market size of China's sleep economy industry reached 495.58 billion yuan in 2023, a year-on-year increase of 8.6%. As the penetration rate of the sleep product market continues to increase and the types of products continue to increase, the size of China's sleep economy market will maintain a growth trend, with an expected market size of 658.68 billion yuan by 2027.

Data shows that over 90% of the population often or occasionally experiences sleep quality problems, with shallow sleep and difficulty falling asleep being the main factors affecting sleep quality. In terms of consumer preferences for sleep products, 56.8% of Chinese consumers will choose to purchase home textile products, and 77.8% of consumers are more willing to purchase professional sleep pillows. The consumption content and consumption concept are showing an upgrading trend.

Shanghai Home Expo got information that In recent years, the cumulative number of patents for sleep related products in China has been increasing, and the scientific, high-quality, and intelligent upgrading of products has brought consumers a more comfortable user experience. Data shows that from 2016 to present, there has been a significant increase in the number of sleep related patents in China, with the highest number of new patents added in 2020 and 2021, with 2734 and 2867 patents respectively. Patents cover sleep monitoring, intelligent sleep equipment, pillows and mattresses, injecting innovative energy and new vitality into the sleep economy market.

Data shows that in 2024, 56.8% of consumers will choose to purchase home textile products to help improve sleep quality. Among them, products such as pillows, pillows, and mattresses are the preferred choices for consumers. Against the backdrop of continuous innovation in the industry, sleep pillows have evolved from traditional pillows into a brand new category. From traditional bamboo products, to doll like long strip pillows, and then to scientifically designed sleep pillows with ergonomic shapes, sleep products and functions are constantly enriched.

Shanghai Home Expo got information that Data shows that about half of consumers choose to purchase home textile products to help improve sleep quality. Among them, the majority of consumers purchase mattresses (54.8%) and sleeping pillows (50.0%); Consumers who purchase commonly used products such as pillowcases, bed four piece sets, and quilts are also more common, accounting for 46.4%, 45.2%, and 38.0%, respectively.

Article source: Snowball

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