On the eve of "World Sleep Day" on March 21st, 2026, JD.COM joined hands with more than 20 domestic and foreign brands of head furniture and household appliances, such as Sleemon, KuKa home, to jointly announce the launch of a series of new products of "Intelligent Sleeper" connected to JD.COM's self-developed JoyInside model. This series of products focuses on the whole cycle of relaxing before going to bed, adjusting during sleep and waking up after sleep, and provides a complete intelligent sleep solution driven by artificial intelligence. At present, related products have entered the stage of accelerated research and development, and it is expected that the pre-sale will be started on the JD.COM platform from April 2026.

1.From "passive lying down" to "active sleeping": a large model reshapes the intelligent sleeping scene

With the accelerated pace of modern life, insomnia, difficulty in falling asleep and poor sleep quality have become common problems that plague hundreds of millions of people. Anxiety before going to bed, stress and environmental discomfort are all causes of insomnia. Traditional mattresses, sofas, air conditioners and other products have some adjustment functions, but they are separated from each other and cannot form a coherent, active and personalized sleep-helping experience.

The core breakthrough of JD.COM's "Intelligent Sleeper" series lies in: relying on JoyInside intelligent model, which is freely opened to cooperative brands in JD.COM, traditional intelligent mattresses, functional sofas, air conditioners, lamps and other equipment are endowed with deep semantic understanding and active service capabilities. This means that users no longer need to take out their mobile phones to adjust the devices one by one, and they don't need to learn complicated operation interfaces-they just need to talk about their status like family members, and the system can automatically complete a set of sleep-helping actions. Shanghai International Home Expo believes that this kind of "empathetic intelligence" makes the sleeping scene change from passive adjustment to active care.

For example, when the user lies in bed and says "I can't sleep today" or "I'm under great pressure recently", the smart mattress equipped with JoyInside model will actively identify the relaxation needs. The system immediately started a number of services simultaneously: the airbag massage module built in the mattress began to fluctuate gently to relieve muscle tension; The adjustable underframe lifts the head and legs to the scientifically recommended "zero gravity" sleeping angle; At the same time, the bedside speaker or mobile phone automatically plays scientifically verified white noise or meditation guidance voice; The intelligent lighting system interconnected with JD.COM Platform will slowly dim the bedroom light and even switch to warm yellow sunset mode. The whole process does not need any manual operation, and it really realizes "when you say it, you will be coaxed, and you will be safe when you lie down".

2.Nearly 30 new products have been accelerated in research and development, and they have been pre-sold since April

According to JD.COM Household Appliances Life Division, nearly 30 brand new products connected to JoyInside model have entered the accelerated research and development stage, covering smart mattresses, smart sofas, smart pillows, smart nightstands, sleep air conditioners, intelligent curtain motors and other categories. These products are planned to be pre-sold on the JD.COM platform from April to May, 2026. Consumers can search for "Smart Sleep Festival" through JD.COM APP to enter the exclusive reservation page and lock their favorite products in advance. Shanghai International Home Expo believes that cross-brand AI linkage is one of the thrusts of smart home from single product to scene.

In order to make consumers dare to taste new products and place orders without worry, JD.COM Co-brand has launched a series of heavy rights and interests: users who make a successful appointment can enjoy priority delivery and cash back by appointment, and provide 100-day free trial sleep service for core products of smart mattresses. Those who are not satisfied with it can get it back at home for free. At the same time, some lucky reservation users have the opportunity to be invited to participate in the offline experience salon and feel the real effect of AI sleep first. In addition, JD.COM has simultaneously invested 50 million yuan in special subsidies to provide furniture renewal subsidies for old users who have registered for 5 to 10 years, and to buy new products of the "Smart Sleeper" series or any intelligent furniture in the activity can be reduced or exempted from 1000 yuan, which is in line with the policy orientation of trade-in of consumer goods. The online "Smart Sleep Festival" brings together more than 100 smart explosions of brands such as Sleemon "1 yuan grabs intelligent furniture" spike and multi-file subsidy activities; Offline, from March 20th to 21st, 17 JD.COM MALL in 14 cities, including Beijing, Shanghai and Guangzhou, held the "Smart Sleeping Cheats" and the Guinness World Record Challenge of "Most People Wear Eye Mask at the Same Time" simultaneously, so that consumers could experience the AI Sleeping Service in an immersive way.

The release of JD.COM's "Intelligent Sleeper" series indicates that the smart home industry has moved from simple device interconnection and remote control to a new stage of "empathetic intelligence" with semantic understanding, emotion recognition and active service. By opening the JoyInside model to brands free of charge, JD.COM is building an open and win-win AI home ecology-brands can get cutting-edge AI interaction capabilities without investing huge amounts of R&D, and consumers can enjoy a smart sleep experience that is seamlessly linked across brands and categories.