In 2026, the home furnishing industry will enter the deep-water area of stock competition. How can brands accurately reach users and precipitate long-term value? On April 21st, TATA Wooden Door gave its own answer with an annual brand activity. On the same day, the signing ceremony of TATA Wooden Door Sponsoring the ITTF World Team Table Tennis Championships 2026 and the launching ceremony of TATA Wooden Door Love Fight Day were held in Beijing. From awarding prizes to officially sponsoring the ITTF World Team Table Tennis Championships 2026, launching the plan of "Strengthening" and releasing a series of new products of "Jane and Truth", TATA Wooden Door has deeply linked the sports spirit, product innovation and brand narrative, making the spirit of "love to fight" spread in circles and storing energy for the next stage of growth.

Join hands with international table tennis for ten years: focus on spiritual resonance with the same frequency

At this event, Steve Dainton, CEO of WTT, said in a video speech that TATA Wooden Door has provided continuous support in many competitions in the past decade and witnessed many unforgettable classic moments in the history of table tennis. The long-term and stable cooperative relationship between the two sides stems from mutual trust and persistence, and more from the high recognition of the value of the event and sportsmanship.

Zong Ruiyuan, chairman of TATA Wooden Door, attributed the strategic cooperation between the two sides to a deep spiritual fit. He said that concentration, hard work and pursuit of the ultimate are not only the core of table tennis spirit, but also the belief that TATA Wooden Door always adheres to. In the past 27 years, TATA wooden doors have always focused on the category of wooden doors, making traditional wooden doors have multiple values such as function, design and aesthetics, and are committed to creating a quiet, beautiful and high-quality home life for people. "Make a better door for more people"-this mission has never changed.

The struggle and breakthrough contained in the ping-pong spirit is also the brand background of TATA wooden door. The company insists on holding a new product launch conference every year, forcing itself to continue to innovate, from door leaf structure to sealing materials, from noise reduction technology to use scenarios, and always digging around the pain points of users such as home sound insulation, aesthetics and safety. The spirit of collectivism in table tennis is consistent with TATA Wooden Door's corporate values of "employees first, national TATA family". The implementation of "sales platformization" within the company has transformed employees from "working mentality" to "working for themselves" and rejuvenated the organization.

The pioneer of "Silent Door" won authoritative certification again: double blessing of market position and product strength

At the event site, Frost & Sullivan, an international authoritative market research organization, issued a market position declaration certificate to TATA Wooden Door. This is not only an honor, but also an authoritative endorsement of the brand's long-term cultivation.

Since 2012, when the 45 oblique soft magnetic suction and noise reduction mute door was first created and the sub-category of "mute door" was created, TATA wooden door has been continuously integrating new technologies and materials for 27 years, so far it has accumulated more than 190 patents and led the formulation of a number of national standards. After many technical iterations, PRO 36dB professional-grade noise reduction mute door released in 2025 accurately adapts to the core expectations of different groups of people for "quiet life".

On the service level, TATA Wooden Door took the lead in upgrading the after-sales service to "five-year warranty and lifelong maintenance", and further advanced the service to the purchase link, realizing the lifelong warranty of five core issues in the industry, and completing the leap from "selling products" to "selling certainty, service and experience". The production end relies on six intelligent bases and meets diversified needs with flexible customized production lines; The channel covers nearly 2,500 stores in more than 1,200 cities across the country, realizing the efficient service of "online ordering, short-time response survey and quick delivery performance".

From technological innovation to product iteration, from brand building to service upgrading, TATA Wooden Door has been deeply cultivated for 27 years, building a deep barrier of "brand-technology-product-service" and realizing value jump through the cycle.CIFF Shanghai believes that TATA wooden doors have long focused on continuous category innovation, providing a reference sample for the home furnishing industry.

IP deepening of "Love Fight Day": empathize with users and pay tribute to everyone who loves to fight.

The truly penetrating marketing is not only a competition between volume and flow, but also an accurate occupation of users' minds. In 2025, TATA Wooden Door upgraded the anniversary celebration to the brand's long-term IP "Love Fighting for the Day" and put forward the slogan "Enjoy the Quiet World and Win the World". In 2026, the brand further proposed "to be quiet and extraordinary for love" and to further expand the "spirit of love".

At the meeting, TATA Wooden Door announced the launch of the "Strengthening" plan: the first TATA Wooden Door Cup 2026 National Junior Table Tennis Invitational Tournament will be held in Beijing, Shanghai, Chengdu and Shenyang from late May to early June to help the future development of table tennis and pass on the "spirit of love" to the next generation. During the World Table Tennis Championships in London, TATA Wooden Door will also lead small table tennis players and brand users to London to watch the finals of men's and women's teams.

In a noisy era, TATA Wooden Door understands the desire of ordinary people for a quiet life, and puts forward that "everyone who loves to fight deserves a quiet home" to guide consumers to pay attention to the problem of family noise and build a healthy living.CIFF Shanghai also noticed that combining the sportsmanship with the narrative depth of home brands will help brands to establish emotional connection in the stock market and realize long-term user precipitation.

"Jane Jane" series new product release: let the home return to purity

Based on the accurate insight into users' needs, TATA Wooden Door has released a series of new products of "Jane Zhen". This series deeply restores the texture of solid wood through micron 3D scanning, 6-color three-dimensional overprint and MLF micro-texture, bringing a delicate and smooth skin feeling experience. It continues the technical accumulation of TATA wooden doors in the silent field for more than ten years, making family life less disturbing and more calm. At the same time, the "Jane Zhen" series is more durable, dirt-resistant, and easy to take care of, so that home can return to simplicity and purity, and life can return to its original state.