The Shanghai International Home Expo observes that in the era of stock competition, the growth logic of the pan-home industry continues to iterate, with single-product sales growth gradually peaking, and one-stop whole-solution services have become the core consensus for industry transformation and upgrading. Driven by both the consumption end and the brand end, the whole-solution home format continues to mature. From the early single whole-home customization, it has gradually derived diverse forms such as whole-home intelligence, whole-solution woodwork, overall sleep, and full-package soft furnishings, forming a layered market matrix covering mass rigid demand and high-end customization, adapting to different customer groups and different levels of home decoration needs, providing a new path for the industry to break through the growth ceiling. After years of implementation and exploration, over a hundred domestic enterprises have deeply cultivated the whole-solution track, producing a large number of replicable mature cases, driving terminal dealers to comprehensively initiate model upgrading.

Currently, numerous benchmark enterprises have emerged in the home whole-solution track. Leading brands such as Motto Woodwork, SOGAL, OPPEIN, ZBOM, KEFAN, A8 Space, and Three Magpies continue to make efforts in layout. Multiple listed home enterprises have explicitly mentioned in public financial reports that the proportion of whole-solution and whole-home businesses continues to increase, effectively driving terminal customer unit price and overall revenue growth. Among them, Motto Woodwork's whole-solution transformation path has great industry reference value. Since 2019, the brand has extended from the wooden door category to wall panels and cabinet fields, deeply cultivating integrated door-wall-cabinet whole-solution services for seven years, completing the construction of a multi-style, full-series product matrix covering mainstream home decoration styles such as modern minimalist, Italian minimalist, light French, mid-century modern, and new Chinese style. It has launched multiple mature overall home solutions and won numerous major industry awards, firmly ranking in the first tier of the domestic high-end custom woodwork track.

Relying on a clear whole-solution strategic layout, Motto Woodwork continuously consolidates terminal delivery and service capabilities. Through multiple measures such as benchmark store creation, flagship store upgrading, omnichannel whole-solution training, and case disassembly empowerment, it helps terminal dealers complete the thinking transformation and capability iteration from single-product sales to solution output. At the same time, the brand continuously deeply cultivates product R&D and technological optimization, focusing on core fields such as cabinet modularization, storage standardization, and hardware adaptation optimization, continuously improving the full-scenario woodwork product system. At the terminal market level, whole-solution exhibition halls and new flagship stores in multiple locations nationwide have successively been put into operation, forming a model demonstration effect, driving regional dealers to accelerate transformation. The revenue proportion of woodwork whole-solution business has steadily increased, and market recognition and terminal profitability continue to rise. At the same time, the industry's whole-solution model has also achieved value upgrading, from the initial functional adaptation and style unification to the deep output of emotional value and immersive lifestyle, completely breaking away from the simple product and space sales logic.

As the industry format becomes increasingly mature and successful cases continue to accumulate, the whole-solution transformation of home dealers has officially entered a critical window period. Dealers who have taken the lead in deploying whole-solution have already seized user mindshare, firmly locking in local high-net-worth customer groups and high-quality word-of-mouth resources, and established unshakable market advantages. For practitioners who have been watching and lagging behind, subsequent entry will face multiple pressures of rising customer acquisition costs, higher trust thresholds, and scarce market seats. However, the industry has now formed a clear and implementable whole-solution operation path. New entrants do not need to trial and error from scratch, but can rely on the mature system to quickly shorten the learning cycle and reduce transformation costs. This is the best time to deploy new models and consolidate long-term operational advantages.

The dramatic changes in the terminal operating environment are the core driving force forcing dealers to transform to the whole-solution model. Currently, home traffic continues to migrate online, and consumers have generally developed the renovation habit of online research and offline decision-making. Traditional stores have seen a sharp decline in natural foot traffic, fierce single-product price comparison competition, and continuously rising customer acquisition costs. The traditional single-product operation and multi-category scattered sales models have weak growth and prominent drawbacks. The whole-solution model precisely solves industry pain points: taking design services as the core starting point, intervening in users' renovation decision-making cycle in advance, achieving efficient conversion from online traffic to offline store visits; at the same time, relying on the comprehensive capabilities of whole-house solutions, aesthetic matching, and implementation services, breaking away from low-price comparison involution, using higher customer unit prices to dilute operating costs, and building differentiated service premiums.

For terminal dealers, the core value of whole-solution transformation lies in the all-round upgrading of business logic. Through the upfront intervention of whole-solution design, dealers can firmly grasp the dominance of home decoration plans, coordinate the budget allocation of whole-home products, and escape the operational dilemma of passive order taking. The full-process service from spatial design, category matching, project management to implementation delivery and after-sales follow-up can continuously accumulate service value, improve customer recognition and referral rates, especially adapting to the core needs of improvement-type home decoration users, effectively driving the comprehensive optimization of customer unit price, transaction rate, and cash flow, helping terminals establish a solid moat during the stock reshuffling stage, and completing the business model leap from product sales to solution, experience, and service output.

The industry generally believes that whole-solution transformation is the key for home terminals to win the market in the coming years, but the new model also raises the industry entry threshold, putting forward higher requirements for dealers' comprehensive capabilities. To fully run through the whole-solution operation system, terminals need to break through seven core capability barriers: equipping a professional whole-solution design team, possessing mature cross-category supply chain integration capabilities, a standardized project delivery management system, professional spatial aesthetic matching capabilities, while also having financial strength adapted to long payment cycles, scenario-based terminal experience creation capabilities, and online content customer acquisition capabilities, comprehensively supporting the implementation and operation of whole-solution business.

The success of terminal transformation is inseparable from the systematic empowerment of brand headquarters. Leading brands represented by Motto Woodwork have built a comprehensive support system, helping dealers clarify transformation ideas through headquarters training, case disassembly, and on-site research, solving implementation difficulties through model store accompaniment and new retail traffic diversion practices, and providing supporting digital tools such as cloud design, cloud stores, and cloud customer to improve operational efficiency, precisely addressing various capability needs of terminal transformation. The Shanghai International Home Expo points out that the overall industry transformation cannot be achieved overnight. Terminals need to gradually complete team running-in, supply chain adaptation, case accumulation, and system construction, ultimately forming replicable and scalable whole-solution operation capabilities, seizing opportunities and achieving long-term growth in the new round of home industry cycle.

Source: https://www.toutiao.com/article/7677781817532891682/?log_from=988d23a4af46e_1787649626597