Interview

From September 5–8, 2026,LINSYwill showcase a selection of flagship products at Booth3.1A06at CIFF Shanghai, includingthe G808 Recliner – Relax Comfort Edition,the PS717 Leather Sofa – Layered Cloud Edition,the PS691 Solid Wood Sofa – Black Forest Edition, and the RQ Collection, among other highlights. Guided by a vision ofspace aesthetics and quality living, LINSY integrates product innovation with immersive lifestyle solutions to deliver one-stop offerings that seamlessly connect products, spaces, and everyday living.Through continuous R&D innovation and scenario-based services, the brand is committed to creating inspiring living environments and shaping the aesthetics of contemporary home life for consumers worldwide.

Founded in 2007,LINSY has pursued aglobal visionfrom the outset, applying international standards across every stage of its operations—from product development and manufacturing to sales and customer service. Guided by its mission of"Making Life Better,"the brand is committed to continuously enhancing the home living experience through stylish, comfortable, and thoughtfully designed solutions.

As one ofAsia’s Top 500 Brands,LINSY has built strong capabilities in supply chain integration and quality management. Through alarge-scale, standardizedmanufacturing system and refined supply chain operations, the company achieves efficient collaboration across the entire value chain, from trend forecasting and product development to mass production and quality assurance. Strict standards and traceability mechanisms are implemented throughout material selection, craftsmanship, and environmental compliance, ensuring that every product delivered to global markets reflects the brand’s commitment toqualityandsustainability.

To meet increasingly diverse and sophisticated consumer demands,LINSYcontinues to expand its product portfolio acrosscategories, styles, and living scenarios, while strengthening a comprehensive service system that covers pre-sales, sales, and after-sales support. From individual furniture pieces to fully customized living spaces, the brand provides one-stop home furnishing solutions designed to enrich the lifestyles of consumers worldwide.

AtCIFF Shanghai 2026,LINSY presents its“Better Living”concept under the theme ofOne-Stop Aesthetic Space Solutions. The showcase reflects the brand’s deep understanding of modern lifestyles, personal preferences, spatial characteristics, and emotional needs, offering thoughtfully curated living environments that combine exceptional quality, harmonious design, and everyday comfort.

G808 Recliner

G808 Recliner –Comfort Edition

Designed for consumers who appreciatesmart technology and refined living,the G808 Recliner seamlessly integrates intelligent functionality with contemporary comfort. At its core is LINSY’s proprietaryZero-Wall mechanism,enabling flexible placement without requiring clearance from the wall while maintaining a clean, gap-free appearance. The ergonomically engineeredtriple-layer cushion structure providesdynamic support that adapts to the body,ensuring lasting comfort even during extended periods of use. Hidden beneath premium baby-safe top-grain leather, the integrated smart control system allows users to connect and manage home scenarios with a simple touch. Balancing technological convenience with timeless elegance, the G808 embodies a sophisticated lifestyle inspired by the understated luxury aesthetic.

PS717 Leather Sofa

PS717 Leather Sofa –Layered Cloud Sofa

Inspired by the sensation ofrelaxing on a cloud,the PS717 Leather Sofa combines modern minimalism with refined Italian-inspired details. Its distinctive curved wraparound backrest is designed to deliver precise ergonomic support, transitioning naturally from passive comfort to active lumbar support. The innovative Cloud Cushion System features a multi-layer pressure-relief structure that distributes weight evenly for enhanced seating comfort. Upholstered in S-grade 1.4 mm premium top-grain leather, the sofa offers a soft, luxurious touch while ensuring durability for everyday use. With its segmented backrest and substantial base design, the PS717 creates a strong visual presence while seamlessly integrating ergonomic performance, premium materials, and spatial aesthetics. It is designed to create an immersive retreat for families seeking relaxation and elevated living.

PS691 Solid Wood Sofa

PS691 Solid Wood Sofa – Black Forest Sofa

The PS691 Solid Wood Sofa combinesthe natural warmth of solid wood with the comfort of contemporary upholstery.Crafted with an all-solid-wood frame made from FAS-grade hardwood, it features large-panel joinery that highlights the strength and integrity of its construction. A triple-layer cushioning system provides balanced support and gentle comfort, while the upholstery is finished in premium semi-aniline leather that offers a refined texture and lasting durability. The harmonious combination of solid wood craftsmanship and soft upholstery creates a timeless design that honors traditional furniture-making while meeting the comfort expectations of modern living. Designed for families who value heritage, quality, and enduring craftsmanship, the PS691 creates a welcoming living environment rich in character and warmth.

RQ Collection

Centered around alight vintage aesthetic,the RQ Collection combines North American black walnut and premium semi-aniline leather to bring the value and beauty of solid wood furniture into contemporary compact living spaces. The collection features black walnut frames finished with a dual eco-friendly coating process, paired with upholstery that preserves the natural texture of the leather. Together, these materials create a cohesive sense of sophistication in both appearance and touch. Drawing inspiration from mid-century design and contemporary lines, the collection employs low-saturation tones and carefully considered details to create a relaxed and understated atmosphere. Through elevated material standards and meticulous craftsmanship, the RQ Collection delivers a premium solid-wood living solution that balances sustainability, design excellence, and everyday comfort, meeting the aspirations of modern urban households for bothqualityandaesthetics.

From itsintegratedomnichannel strategy and trust-based quality assurance systemto demand-drivenproduct development, immersive retail experiences, and a structured distribution network,LINSY has built a comprehensive foundation for itsOne-Stop Aesthetic Space Solutions.Together, these capabilities are transforming the home furnishing journey from individual product purchases into holistic lifestyle solutions.

To bring this vision to life,LINSY has developed a quality experience system that isvisible, tangible, and verifiable. Throughmore than 20 fully styled living environments, consumers can explore materials, experience product functionality, and visualize complete interior solutions, enjoying a seamless journey from furniture selection to space planning.

Online Origins vs. Offline Expansion: Which Journey Is More Challenging?

Q：

In 2026, digital-native brands are rapidly expanding into physical retail, while traditional furniture retailers are investing heavily in online customer acquisition. Although both are moving toward the same destination, their paths are fundamentally different. Online brands must overcome consumers’ reluctance to purchase without physically experiencing products, while offline brands face rising traffic costs and increasing pressure to generate leads beyond the showroom floor. Where did LINSY begin its journey, and what has been the most challenging obstacle in bridging the gap between online and offline retail?

A：

From Digital Roots to Omnichannel Success: The LINSY Journey

Since its founding in 2007, LINSY has been among the pioneers of online retail in China’s home furnishing industry. The brand has established strong partnerships with leading digital platforms, including Tmall, JD.com, Douyin, Xiaohongshu, and Amap, building a digital customer base of more than55 millionusers and laying a solid foundation for data-driven growth. In 2014, LINSY opened its first O2O (online-to-offline) store in Foshan, marking the official launch of its new retail strategy. Today, the brand operates more than 1,000 physical stores worldwide and has developed an integrated omnichannel business model that combinesonline customer acquisition, offline engagement, and a seamless consumer journey.

One of the biggest challenges of online furniture retail is thelack of physical interaction with products,which can create barriers to consumer trust. To address this, LINSY has built a quality experience system centered on making product qualityvisible, tangible, and verifiablethrough its offline retail environments. Dedicated material display areas are featured in stores, allowing consumers to see, compare, and experience key materials firsthand, including top-grain leather, solid wood panels, and high-resilience foam. This hands-on approach helps customers develop a deeper understanding of product quality and craftsmanship. At the same time, LINSY embraces transparency throughout its manufacturing process. The brand has welcomed in-depth factory visits and production traceability coverage by leading media outlets, showcasing every stage of product development and manufacturing to reinforce its commitment to quality. By combining immersive in-store experiences with transparent quality assurance across the value chain, LINSY continues to reduce the uncertainties associated with online furniture purchases and build long-term consumer trust.

Offline Experience and Product Design

Q：

The core logic of new retail lies in the combination of online inspiration and offline experience. While consumers may discover products online, purchasing decisions are ultimately influenced by what they can see, touch, and experience in person. Furniture must withstand close examination in terms of material quality, color accuracy, structural integrity, and overall craftsmanship. How does LINSY make its products more appealing and engaging within physical retail environments through product design?

A：

At LINSY, product design is guided by a user-centric philosophy. Under the theme of "Better Living" at CIFF Shanghai 2026, we have established a comprehensive framework that spans consumer insights, product development, and retail presentation.

1.Consumer Insights and R&D Direction
We have developed a professional user research and trend analysis system that combines industry intelligence with real consumer feedback. By systematically evaluating factors such as material texture, color expression, structural performance, and aesthetic compatibility, we gain valuable insights that inform product development and innovation.

2.Product Development and Quality Control
Consumer needs are translated into practical design solutions and manufacturing standards. From material selection and functional configuration to structural engineering and production management, a comprehensive quality control system is implemented throughout the value chain to ensure consistency in functionality, durability, and design excellence.

3.Retail Presentation and Lifestyle Scenarios
LINSY adopts a lifestyle-oriented retail strategy that moves beyond traditional product-category displays. Through more than 20 fully styled living environments covering key areas such as living rooms, dining spaces, and bedrooms, consumers can experience furniture within realistic lifestyle settings. By integrating furniture, décor, and lighting, each space is designed to tell a story and create an emotional connection, transforming the shopping experience from product selection to lifestyle inspiration.

Channel Expansion and Retail Network Development

Q：

CIFF Shanghai continues to strengthen the synergy between exhibitions and retail channels. This year, Hall 3 will feature an 8,000-square-meter New Retail Furniture Zone and host a dedicated business matchmaking event in partnership with Red Star Macalline, helping new retail brands connect with dealers and retail resources. What is LINSY's core strategy for offline channel development, and what are the brand's long-term goals for retail expansion?

A：

In terms of offline channel development, LINSY continues to advance its "1,000㎡+ Flagship Store" strategy. Characterized by retail spaces exceeding 1,000 square meters, integrated lifestyle displays, comprehensive product assortments, and professional service systems, these stores are designed to serve as benchmark destinations within their respective markets. Supported by LINSY's product ecosystem, omnichannel traffic resources, and standardized operational framework, the model enables stores to enhance visitor quality, increase transaction value, and improve conversion efficiency.

As of February 2026, LINSY had opened nearly 300 flagship stores across China, covering major first- and second-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, while gradually expanding into high-potential emerging markets. These stores have become important touchpoints for building deeper consumer relationships and delivering a complete home living experience. Looking ahead, LINSY will continue expanding its flagship store network, using benchmark locations as strategic hubs to further strengthen a multi-tiered and widely accessible retail ecosystem. Through this approach, the brand aims to bring high-quality, scenario-driven home furnishing solutions to consumers across a broader range of markets.