For new retail furniture brands that originated online, the choice of their first offline store is critical. Red Star Macalline has become the preferred destination for the vast majority of these brands' first offline locations.

Brands such as Pusu Furniture, Mumo, Chenwu, and Zhijian have opened their first national stores at the Shanghai Hunan Mall. BLBM and Shiyu chose the Shanghai Wenshui Mall. Yueying and Evita Home launched at Tianjin No.1 Mall. CALDRI opened its first store at the Wuhan Hanyang Mall. More than 13 new retail brands have established their first offline stores within Red Star Macalline. With its nationwide mall network, mature operational system, and access to high-value consumers, Red Star Macalline has become the most reliable starting point for new retail brands transitioning from 0 to 1.

The first store is only the beginning. The real test of channel value lies in whether a brand can scale from a single trial point to a structured, large-scale presence. Red Star Macalline has not only achieved this, but has also become the primary strategic offline channel for new retail furniture brands.

At the city level, Shanghai, Beijing, and Tianjin have emerged as the three key markets with the largest footprint and highest concentration of new retail furniture brands. Across these three cities, the total operating area has reached nearly 60,000 m², bringing together over 40 brands and more than 80 stores.

At the brand level, leading new retail brands have positioned Red Star Macalline as their core offline base. Yeswood operates 178 stores within Red Star Macalline, accounting for 11.86% of its total channel presence, making it its No.1 strategic channel. Pusu Furniture accounts for 50% of its overall channel presence. Chuhu Furniture accounts for 35%, and Chaoqu reaches 80%. From first-store entry to scaled expansion, and from individual brands to city-level clusters, Red Star Macalline has, within just two years, completed its transformation from an early mover to a market leader.

Red Star Macalline has become not only the preferred starting point and primary expansion platform for new retail brands, but also a flagship destination for benchmark stores.

Brands including Yeswood, Chuhu Furniture, Pusu Furniture, Chaoqu, Chenwu, BLBM, Pashaman, and Shuimo Lanting have all established their largest flagship stores nationwide within Red Star Macalline. These record-setting flagship stores highlight Red Star Macalline's unmatched advantages in location, customer traffic, and operational capabilities. The willingness of brands to place their largest stores and best resources within Red Star Macalline is, in itself, the strongest endorsement of the platform's value.

In 2026, Red Star Macalline will further expand its presence in the new retail furniture sector with clear targets of exceeding 300,000 m² in total new retail furniture area nationwide and establishing 20 new retail furniture pavilions. CIFF Shanghai will join hands with Red Star Macalline to create the largest new retail furniture exhibition platform in China.

1. Nationwide rollout of 10 "New Retail Furniture Matchmaking Events" A total of 10 events have been planned throughout the year, covering key cities including Zhengzhou, Dalian, Shenyang, Shijiazhuang, Chengdu, Jinan, Guiyang, Dongguan, Ningbo, Urumqi, Xi'an, and Tianjin. The Zhengzhou session has already been successfully held, facilitating the signing of five brands. The Dalian and Shenyang sessions also received strong responses, attracting over 80 dealers, leading to five brand signings and eight high-potential leads for in-depth engagement. The effectiveness of this precise matchmaking model has been well validated, accelerating the transition of high-quality brands from online to offline, and from regional presence to nationwide expansion.

2. Rapid rollout of new retail furniture pavilions In May this year, the new retail furniture pavilions at Shanghai Wenshui Mall and Beijing No.1 Mall will launch simultaneously, marking a dual debut in Shanghai and Beijing. Subsequently, new pavilions will open in Shanghai Hunan Mall, Beijing East Fifth Ring Mall, Tianjin No.1 Mall, Shenyang Hunnan Mall, Wuhan Hanyang Mall, and Wuxi Xishan Mall, among others. With new openings taking place month by month, a nationwide offline network for new retail furniture will take shape.

3. Building the largest new retail furniture exhibition in China In September 2026, CIFF Shanghai will collaborate with Red Star Macalline to create an 8,000 m² new retail furniture-themed exhibition zone, expected to bring together 15 leading brands. The exhibition scale will double compared to its inaugural edition. From direct-to-consumer e-commerce and influencer-driven channels to local lifestyle platforms and urban commercial ecosystems, new retail scenarios continue to emerge, prompting companies to rethink their channel strategies.

4. New Retail Summit: exploring the future of the industry During CIFF Shanghai in September, the "Breaking Through New Growth | 2026 Home Furnishing New Retail Summit" will be held. Together with leading new retail brands and industry experts, the summit will adopt an open and collaborative approach to explore new solutions for the future of home furnishing retail, and to discuss practical innovation pathways.

CIFF Shanghai continues to leverage its "exhibition + retail network" synergy with Red Star Macalline. From a preferred destination for first stores to a cluster of over 35 brands, the platform has witnessed and supported the transition of multiple new retail furniture brands from online to offline. With its strong platform influence and resource integration capabilities, CIFF Shanghai provides brands with a clear growth path — from 0 to 1, and from 1 to N.