Today’s Living

At this year’s New Retail Hall, multiple brands have demonstrated the industry’s cutting edge through their own innovation paths. Pusu Woodworks reinterprets the modern value of traditional craftsmanship through refined techniques and differentiated design. Z-Generation Era explores the integration of personalization and intelligence through digital customization; BLBM advances both product and business models through smart bedding solutions. These examples indicate that home furnishing retail is shifting from product-based competition to competition centered on scenarios and lifestyles, with design and technology becoming the key driving forces.

For traditional brands, the future lies in adopting a consumer-centric approach, restructuring the alignment between product development and market demand. Otherwise, even high-quality products may struggle to form a complete commercial loop. At the same time, the logic of offline operations must also be redefined—from pricing systems and sales strategies to store management. The traditional distributor mindset must adapt to a new reality of lower margins and higher efficiency requirements.

In this process, exhibitions are no longer merely display platforms, but also serve as practical references for enterprises and the industry to understand, experiment with, and implement new retail models.

Jiaju63

In terms of product innovation, Pusu Woodworks stands out in particular. By taking black walnut as its core material and combining it with original design, the brand reinterprets traditional craftsmanship, allowing younger consumers to engage with this classic material in a more contemporary and accessible way. The younger-oriented design language and forms enable black walnut furniture to retain its premium texture while gaining attention from a new generation of users. At the same time, Pusu Woodworks adheres to a philosophy of long-termism, refining craftsmanship details to balance design aesthetics with durability—offering furniture that is both visually appealing and capable of accompanying everyday life over the long term.

Sina Home

At this year’s CIFF Shanghai New Retail Hall, “scenario-based lifestyle solutions” emerged as a central highlight, driving the industry’s shift from single-product sales toward lifestyle-oriented operations. Through immersive scenario construction, the exhibition enables a comprehensive upgrade—from product functionality to ecosystem integration, from sales models to service continuity, and from display formats to interactive experiences. In doing so, it redefines the relationship between people, products, and spaces, offering a practical pathway for industry implementation.

However, both supply chains and business models for new retail still require further restructuring. Cross-category collaboration and long-term service capabilities will be key. At the same time, consumers’ willingness to pay for scenario-based experiences and ongoing services remains to be cultivated. Looking ahead, the industry must continue to break through bottlenecks in supply chains and business models, strengthen cross-category collaboration and user cultivation, and leverage data and cross-industry resources to drive scenario personalization and ecosystem integration—ultimately positioning exhibitions as a vital bridge connecting innovation and the market.

Interior China

The home furnishing industry is inherently experience-driven, making offline scenarios a critical component. Through immersive spatial design, interactive environments, and personalized services, consumers can not only perceive products intuitively but also actively engage with them. This deeper level of experience helps accelerate purchasing decisions and forms a closed loop from display to transaction.

The core of future development in home furnishing new retail lies in traffic—only traffic can be converted into business. If the New Retail Hall at CIFF Shanghai can achieve breakthroughs in both traffic acquisition and retention—through innovative displays, interactive experiences, and scenario-based design—it will offer a valuable model for the industry in exploring new retail practices.

Fang.com

This year’s New Retail Hall introduces innovation at the level of business models by incorporating a “market-style” interactive format into the exhibition space. This transforms the traditional exhibition experience into a hybrid model of “exhibition + shopping,” enhancing visitor engagement while providing a practical reference for integrating online and offline retail.

Through rich interactive experiences and diverse product displays, the hall reconstructs the relationship between people, products, and spaces, allowing consumers to explore and select freely within scenario-based environments. This approach breaks away from traditional perceptions of large-scale home furnishing or single-product retail, offering the industry a valuable example of both experience upgrading and model innovation.

Looking ahead, a key challenge for home furnishing new retail lies in cultivating consumer habits—encouraging more people to understand and embrace this integrated model, and to visit or shop with clearer intentions. For next year’s CIFF Shanghai New Retail Hall, there is also an expectation to introduce more design-driven lifestyle products—such as lighting and fragrance—so that the exhibition not only presents concepts, but also provides consumers with tangible, purchasable experiences.

KSM Media

One of the most prominent highlights of the New Retail Hall is its presentation of scenario-driven lifestyles. By integrating products across categories, the exhibition extends individual items into holistic living solutions, allowing visitors to experience ideal lifestyles within immersive environments.

Looking ahead, a major challenge remains in cultivating consumer habits toward integrated shopping. While online retail offers convenience, large home furnishing products still rely heavily on offline experience. Therefore, guiding consumers to adopt the model of “online inspiration + offline experience” will be a key breakthrough. I look forward to further developments next year in both intelligence and personalization—for example, using AI/AR/VR technologies to precisely match consumer needs, or leveraging curators to provide diverse style recommendations. These approaches could help consumers more efficiently find suitable products, ultimately achieving a dual upgrade in both experience and conversion.