Heat Rising, Demand Calling: Six Must-See Reasons to Visit CIFF Shanghai Focused on “Commercial Design”

The 56th China International Furniture Fair (Shanghai) has grandly opened at the National Exhibition and Convention Center (Shanghai Hongqiao). On the second day, the venue is already buzzing with energy—crowds are flowing steadily, and business discussions are in full swing. Positioned as “the First Destination for International Furniture and Furnishing Purchases in China”, CIFF Shanghai remains committed to empowering business through design, helping Chinese enterprises build core competitiveness. Driving the growth and commercialization of Chinese design—especially local creative forces and brands—is an inevitable direction for industry advancement.

In this process, CIFF Shanghai is anchored in the theme “Design Crossing Boundaries”, with Design Eden as its central platform—directly confronting the trust gap and information barriers that persist between China’s design and manufacturing sectors, and responding to the urgent need among enterprises to break through homogenization through design.

CIFF Shanghai is a purpose-built platform addressing the core imperatives of China’s home furnishing industry. By confronting real structural challenges, it distills six key priorities for visitors—sharply targeting industry pain points and enabling efficient access to premium design resources and commercially viable solutions.

#Key Priority 1: A Refined and Professional Platform for Brand Showcase

CIFF Shanghai brings together a cohort of Chinese furniture companies at the forefront of the industry, alongside a growing number of design-driven SMEs. In the face of evolving market pressures, these enterprises continue to invest in design and R&D, uphold clear brand positioning, and demonstrate strong capabilities for self-renewal. CIFF Shanghai remains committed to supporting such forward-thinking players by creating a refined, high-caliber exhibition environment—one that enables brands to articulate their core value propositions and present their latest innovations with clarity and impact.

CAMERICH 锐驰

HC28 maison

楷模 COOMO

TREASURE传世

隐琢家居 YINZHUO

Carbine 卡缤美学家居

KBH

小兜家居DOU HOME

诺丁山 Notting Hill

HIK | 蔚见

Tikahome极家

约瑟美学

八加全品

优立地毯 ULIRUG

独角仙崌HERCULES BEETLE HOME

HOOSH

东方焦点 Oriental Focus

漫朴Manpu

皇庭汇 UNITED WILSON

MacchiatO玛奇朵床品美学

序物 SUIVRE

灰方 GREY CUBE

SOMECURE

小孔成像 Pinhole Imaging

CASADOSA他它生活

LAMPIIT

#Key Priority 2: Convening Industry Leaders to Amplify the Power of Design

As China’s market becomes increasingly segmented and community-driven, the industry urgently requires forces capable of breaking through information silos and enabling cross-sector integration. Through a series of curated special showcases, CIFF Shanghai convenes influential leaders across diverse vertical ecosystems. Beyond articulating the intrinsic value of their respective circles, these participants actively open up supply chain networks—helping the broader home furnishing sector overcome structural inertia and injecting fresh momentum into both design and industrial innovation.

「设想」当代设计生活展

意思设计展

设计引力场

游牧商店（re：store）

CIFF&楷模国际软装区

限量IN

意大利休闲区

大观茶典

办公生活主题馆

时尚办公嘉年华

#Key Priority 3: Accelerating the Growth of Emerging Designers through Effective Resource Matching

The high communication cost between China’s new-generation designers and enterprises has long been a persistent challenge within the industry. As a result, many companies seeking to transition toward originality struggle to connect with the right design talent, while emerging designers often lack opportunities to bring their ideas into practice. In response, CIFF Shanghai is committed to building sustainable and effective matchmaking mechanisms, continuously fostering deeper collaboration between designers and enterprises, and laying a solid foundation for the cultivation and advancement of original Chinese furniture design.

HOTLINE 热线设计创作者联展

THESHAW

File Studio

Studio Muyan

Studio Ololoo

BAT CABARET

Agar Archive

the coming

MMR Studio

Guolulu Studio

RESTUDIO

ONE STEAMER TICKET

StudioLUNA

ONE WEEK DESIGN

rough Studio

Tong1Chen

#Key Priority 4: Establishing Standards for the Commercial Value of Design

Design is not only about individuality and aesthetics—it is fundamentally about creating solutions with tangible commercial value. Elevating the industry’s understanding of design requires authoritative platforms to take a leading role. Through systematic content development and the articulation of industry standards, CIFF Shanghai seeks to advance a more nuanced understanding of commercial design, supporting China’s home furnishing sector in its transition from manufacturing-driven to creation-led.

2025金造奖

DDSx琳听LT 琳听现场

商用环境沙龙展

#Key Priority 5: Navigating Channel Transformation and Unlocking New Retail through Design

From direct-to-consumer e-commerce and influencer-driven purchasing to local lifestyle platforms and urban commercial ecosystems, new retail scenarios are rapidly evolving—prompting companies to reassess their channel strategies. A new wave of players with strong consumer insight is emerging, whose C-end operational capabilities are becoming a key force in reshaping the traditional home furnishing landscape. CIFF Shanghai stays closely attuned to this transformation, leveraging design as a catalyst to help businesses unlock new retail opportunities and drive innovation in their business models.

源氏木语

出乎

山念

菠萝斑马

Z动时代

木陌

里境

朴愫木作

#Key Priority 6: Expanding into Global Markets with World-Class Manufacturing Strength

Global expansion has evolved from an aspirational slogan into concrete market action. An increasing number of Chinese companies are actively entering regions such as the Middle East, Russia, North America, and South Asia, successfully opening up new international arenas. By sharing practical experience and offering insights into global market dynamics, CIFF Shanghai provides critical support for brands going global—empowering China’s home furnishing enterprises to make a stronger impact on the world stage.